Compared to the massive numbers of iPhones it unloads each year, Apple has “only” sold around 6-7 million Apple Watches since the device’s launch earlier this year.
Granted, that’s still more than the entire rest of the smartwatch industry combined, but a new report suggests that Apple could be on course to sell almost the same quantity again over the holiday quarter — signalling a near-doubling of sales for Apple’s debut wearable device.
The report comes from FBR Capital Markets senior analyst Daniel Ives, and is based on “anecdotal evidence” from both retailers and customers — particularly over the Thanksgiving/Black Friday weekend.
“Our Black Friday Apple-store checks revealed growing interest in Apple Watch sales heading into the holiday season,” Ives notes.
“While Watch unit sales have been roughly 6 million since launch, based on our analysis and improving consumer interest heading into the holiday season, we believe Watch sales in the December quarter should be close to the 5 million/6 million unit mark.”
To me at least, it’s no great surprise that Apple products would prove to be “must have” Christmas devices, particularly now that the company has had time to educate the public about what the Watch can do.
Another recent report from analytics firm Argus Insights listed various Apple Watch models as 4 of the top 10 desired wearables going into the all-important holiday season.
More interesting is what this will mean for the already-shaky analyst reports trying to guesstimate how well the device has done so far — and will do from this point on. Hope they remembered to include Christmas in their models!