SITU is an attractive Bluetooth food scale that talks to your iPad. Created by former Apple employee Michael Grothaus — who came up with the idea while sitting in Apple’s Caffè Macs cafeteria — the device lets you see the exact nutritional content of any food you place on it, based on the food’s weight and broken down into calories, sugar, salt, protein, vitamins and minerals. The device itself is beautiful, too, with a simple but pleasing design that could have come straight out of Jony Ive’s workshop.
Preorders will be available on SITU’s official site next month.
Luke Dormehl is a U.K.-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution and The Formula: How Algorithms Solve All Our Problems … and Create More, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme and other publications.
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3 responses to “8 fantastic crowdfunding projects every techie ought to love”
A great one still going on is STAN.. Retro Tablet stand.. Maybe I just like orange.. but it looks cool to me. :)
https://www.kickstarter.com/projects/1596947757/stan-the-retro-inspired-device-holder
Well, guess I can’t point out another cool techie Kickstarter.. Post deleter.. :p
Odd considering the topic is cool techie Kickstarters…
Forget the Duet. They’ve been jerking their kickstarter supporters around for quite some time. It appears they have took the money and have been selling the Duets they made to distributors to sell at retail instead of sending them to their kickstarter backers.