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Apple store goes down ahead of today’s big education event

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Apple store down event
"We'll be back."
Screenshot: Cult of Mac

The Apple online store is down ahead of today’s big education event, which kicks off at 10 a.m. central time.

Downtime is an indication that Apple is preparing to add new products to its lineup, which could be available to purchase or pre-order later today. Recent rumors have hinted at the arrival of a new MacBook Air and an even more affordable iPad.

What to expect from Apple’s big ‘field trip’ event

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What to expect from Apple education event 2018.
Apple took us to schoo
Image: Apple

Apple will take a field trip out of Silicon Valley to host its first major event of 2018 tomorrow. Instead of focusing on iPhones and Apple Watches, this Apple keynote will be all about education and creativity.

Rumors have been swirling for months that new MacBook Airs and an updated, inexpensive iPad could arrive this spring. We might see those, but Apple probably has a couple other surprises in store that you haven’t heard of.

Apple will not provide a livestream of the event, but Cult of Mac will be in attendance. Joins us Tuesday morning for our liveblog of everything that’s going down at the event. In the meantime, here’s our handy guide to what to expect.

MacBook sales might blow up in 2018

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MacBook sales rising
An analyst predicts increasing demand for the MacBook Pro with Touch Bar.
Photo: Apple

The number of MacBooks shipping in 2018 will grow by double digits, if a reliable analyst’s prediction proves correct. That would give Apple’s laptops stronger annual growth than iPhone or iPad.

The saga of Siri (and why it still sucks), this week on The CultCast

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HomePod in China
Siri and HomePod will oblige children in China when they ask for a story.
Photo: Apple

This week on The CultCast: Siri sucks, Apple knows it, and Cupertino isn’t sure how to fix it … but there’s still hope. Plus: Our 2018 WWDC hardware expectations!

Our thanks to Squarespace for supporting this episode. It’s simple to accept Apple Pay and sell your wares with your very own Squarespace.com website. Enter offer code CultCast at checkout to get 10% off any hosting plan.

New improved MacBook Air and 9.7-inch iPad could debut at WWDC

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A plain manila envelope became a key stage prop for selling the MacBook Air.
The MacBook Air could get a sequel this year.
Photo: Apple

Apple is prepping a new entry-level 13-inch MacBook that will debut in the second quarter of 2018. It will reportedly set users back around the same price as the MacBook Air, which would peg it at about $999.

While the report leaves a bit of flexibility by saying that it could be this price “or slightly higher,” this suggests that users could get a price cut versus the $1,299 12-inch MacBook.

Apple planning a more affordable MacBook Air for 2018

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Get a MacBook Air for $200 off
It’s about time we saw that new MacBook Air.
Photo: Apple

Apple will deliver a “more affordable” MacBook Air this year, according to one reliable analyst.

The existing MacBook Air lineup remains pricey, despite being incredibly outdated. Apple asks customers to cough up at least $999 for fifth-generation Intel processors and a low-resolution display.

Apple could launch a more affordable 13-inch MacBook this year

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Get a MacBook Air for $200 off
It’s about time we saw that new MacBook Air.
Photo: Apple

Apple is said to be preparing a new 13-inch MacBook for 2018 that will likely replace the MacBook Air as its most affordable notebook.

Suppliers are already manufacturing displays for the machine, which will reportedly make its debut in the second half of the year, according to industry sources.

This MacBook case is strong enough to stop bullets

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C6SHELL case for MacBook
This case will protect your MacBook from almost anything.
Photo: C6SHELL

Who says a MacBook isn’t fit for the battlefield? The C6SHELL case made from real carbon fiber is all you need to keep your beloved notebook protected in a war zone.

It’s strong enough to stop bullets, but light enough to carry anywhere.

How iPhone X notch would look on all Apple products

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Apple products
Face ID is could become a staple on Apple products.
Photo: Curved Labs

The notch on the iPhone X is one of the most divisive design decisions Apple’s made in years. Not everyone is a fan of the small black patch at the top of the iPhone X display, but it seems inevitable that Apple will bring Face ID to other products.

The folks at Curved created a bunch of concepts imaging what the soon-to-be-iconic iPhone X notch would look like on other Apple products. Some of the mock ups seem like their destined, while it looks down right wrong on the Apple Watch.

Check it out:

Apple may reveal three new MacBooks at WWDC

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15 inch MacBook Pro Silver
The new MacBooks will probably look the same on the outside.
Photo: Apple

Apple fans craving more powerful MacBooks may get their wish next month at Apple’s Worldwide Developers Conference.

The company is allegedly planning to unveil a new lineup of MacBooks, according to a report that claims the new machines will pack Intel’s new Kaby Lake processor to bring more speed than ever.

Is Apple’s product lineup too confusing? [Friday Night Fights]

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streamlining Apple product lineup
Do you find it difficult to choose Apple products?
Photo: Ste Smith/Cult of Mac

Apple currently offers more products than ever before. Whether you’re buying an iPhone, an iPad, a Mac, or even an Apple Watch, there are a bunch of options to consider before you hand over your cash in an Apple store.

Friday Night Fights bugHaving options is always a good thing, but has Apple’s product portfolio become too confusing for consumers? Does the company even have the resources to keep everything fresh and fully-supported, or is its larger lineup hurting its products?

Join us in this week’s Friday Night Fight as we battle it out over whether it’s time for Apple to streamline its product lineup.

Week’s best Apple deals: First discount on the new iPad

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Want to save some bucks on the already-affordable new iPad?
Want to save some bucks on the already-affordable new iPad?
Photos: Apple, passion201314

After a disappointing post-iPad-announcement week, we’re already seeing the first discount on the new iPad. You’ll find that, plus a huge gift card with an iPhone 7 and more, in this week’s grab bag of the best Apple bargains.

Week’s best Apple deals: Get the lowest price ever on this refurb MacBook Air

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A great deal on a MacBook Air is just the start of this week's Apple deals.
A great deal on a MacBook Air is just the start of this week's Apple deals.
Images: Apple, eForCity, i4software, Penom

With new iPads (and new iPad price cuts) on the horizon, you should definitely hold off on buying an Apple tablet for a few weeks. But that leaves plenty of Apple deals: Check out a super-cheap refurbished MacBook Air and several great tech accessories in this week’s roundup.

Complaints fly about MacBook Pro’s fancy new keyboard

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15 inch MacBook Pro
The new MacBook Pro has an all-new keyboard.
Photo: Apple

Apple’s new MacBook Pro with Touch Bar may have some serious keyboard problems.

A number of 2016 MacBook Pro owners are reporting issues with the new keyboard, which features a redesign of the butterfly mechanism that Apple introduced on the super-thin retina MacBook.