Live blog: Apple unveils new iPads and Macs in Brooklyn

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Apple Maps just got a New York update.
Apple Maps just got a New York update.
Photo: Apple

The last major Apple event of 2018 is just hours away. And if the rumor mill is right, it could be the most action-packed keynote Apple has had in years.

New iPads, Macs, AirPods and more are expected to be revealed when Tim Cook and company take the stage at the Brooklyn Academy of Music in New York. The show kicks off at 10 a.m. Eastern. Apple will live-stream it worldwide, but we will kick off our live blog a bit before that.

Come on in and join the fun!

October 30, 2018 8:44 am PDT Lewis Wallace

I thought you were sour about your month-old 10.5-inch iPad Pro.

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October 30, 2018 8:38 am PDT Ian Fuchs

I’m still sour about my 12″ MacBook, but I suppose that justifies getting a new iPad this year instead. Now… which size?

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October 30, 2018 8:38 am PDT Lewis Wallace

After a not-so-thrilling iPhone event, they really kicked it up a notch for Mac and iPad. Pretty savvy. Take that, “Apple can’t innovate” naysayers.

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October 30, 2018 8:36 am PDT Lewis Wallace

I really didn’t think I needed to replace my 10.5-inch iPad Pro. Now I’m not so sure.

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October 30, 2018 8:36 am PDT Luke Dormehl

So other than that musical down note at the end (not necessarily bad, just a comedown!), that was pretty darn great.

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October 30, 2018 8:35 am PDT Ian Fuchs

New MacBook Air, new Mac mini, new programs for “Today at Apple”, updated iPad Pro hardware, a new Apple Pencil and Smart Keyboard, plus iOS 12.1 drops today. Apple knows how to make an event!

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October 30, 2018 8:32 am PDT Lewis Wallace

Man they brought the hardware heat today. Assuming you’re still awake after that coma-inducing coda, what was the most exciting thing you saw? And how big is the price tag on your Apple Store shopping cart currently?

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October 30, 2018 8:30 am PDT Lewis Wallace

Most soporific “one more thing” ever.

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October 30, 2018 8:21 am PDT Lewis Wallace

She’s “wonderfully talented,” Buster. This is definitely not U2. She’s high-energy like a coffee shop.

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October 30, 2018 8:21 am PDT Buster Hein

Lana Del Rey? Didn’t expect that. She’s still alive?

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October 30, 2018 8:20 am PDT Luke Dormehl

Lana Del Ray performance to finish.

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October 30, 2018 8:20 am PDT Lewis Wallace

Oh no here comes U2.

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October 30, 2018 8:19 am PDT Ed Hardy

We’ve been ghosted by AirPower.

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October 30, 2018 8:19 am PDT Lewis Wallace

“This is the best iOS version ever,” Cook says. “Check it out.”

Everything is the best ever. So tiresome.

AirPower is the best tech disappearing act ever.

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October 30, 2018 8:19 am PDT Ed Hardy

As expected, no new iPad mini.

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October 30, 2018 8:18 am PDT Ian Fuchs

No new AirPods, and not a mention of AirPower (although we’ll be checking the store when the event is over).

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October 30, 2018 8:18 am PDT Luke Dormehl

AirPower update? Maybe at this point Apple just wishes we’d forget about it.

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October 30, 2018 8:18 am PDT Luke Dormehl

Tim Cook reminds us that Group FaceTime is coming today with iOS 12.1.

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October 30, 2018 8:17 am PDT Buster Hein

iOS 12 update coming in. It’s the most installed version of iOS in history. It’s on a tear. 60% of all iOS devices are already running iOS 12. And today we’re getting iOS 12DOT1

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October 30, 2018 8:16 am PDT Buster Hein

12.9-inch version starts at $999. The 11-inch starts at $799. Orders ship on November 7.

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October 30, 2018 8:16 am PDT Charlie Sorrel

@Buster nicely done.

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October 30, 2018 8:16 am PDT Charlie Sorrel

64GB LOL

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October 30, 2018 8:15 am PDT Buster Hein

Maybe he lives in a van… not speaking from personal experience or anything.

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October 30, 2018 8:15 am PDT Luke Dormehl

@charlie Priorities!

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October 30, 2018 8:15 am PDT Charlie Sorrel

Wait, that guy in the launderette in the video can’t afford a washing machine, but he can afford an iPad Pro?

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October 30, 2018 8:14 am PDT Buster Hein

There are 102 magnets on the inside of the iPad for accessories to latch onto.

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October 30, 2018 8:13 am PDT Luke Dormehl

The flat edges on the iPad Pro look great. Shades of the old iPhone 4 design… kind of. (And, as was just pointed out to me, the original iPad.)

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October 30, 2018 8:13 am PDT Buster Hein

Just noticed the iPad Pro has a camera bump on the back :(

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October 30, 2018 8:13 am PDT Charlie Sorrel

This iPad Pro is going to be great for me to read twitter and slack at the same time.

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October 30, 2018 8:12 am PDT Buster Hein

I don’t think these AR experiences are that intriguing, but when we all have AR glasses maybe they will be.

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October 30, 2018 8:11 am PDT Lewis Wallace

LOL I will never get comfortable watching full-grown adults staring at screens and creeping around tables as they watch their animated butterflies or orcs, feigning excitement.

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October 30, 2018 8:10 am PDT Charlie Sorrel

Great. They managed to sneak in another AR demo. Thanks a lot, Adobe.

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October 30, 2018 8:10 am PDT Ian Fuchs

Apple Pencil shortcuts are a super smart way to extend a feature of an app without needing mode switch between pencil and multi-touch

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October 30, 2018 8:10 am PDT Lewis Wallace

The new iPad Pro’s “8 cores of pure power” mean you can manipulate real Photoshop files with 100-plus layers with zero lag or latency, Adobe says. Truly astonishing.

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October 30, 2018 8:09 am PDT Luke Dormehl

Adobe with the Apple Pencil looks like a game changer. And, yes, I feel like I’m using that “game changer” term a whole lot today. But I can’t help it.

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October 30, 2018 8:08 am PDT Lewis Wallace

“This is Photoshop, reimagined for touch,” says Adobe during the impressive Photoshop for iPad demo. (Soon we’ll get a closer look at Aero, the company’s new AR tool.)

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October 30, 2018 8:07 am PDT Buster Hein

Adobe is on stage to show off a full version of Photoshop on iPad. We already saw this a few weeks ago, but it looks even better on the new iPad Pro. It should come out sometime next year

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October 30, 2018 8:05 am PDT Lewis Wallace

The new iPad rivals videogame consoles for the first time, says 2K Games. Even the individual fans are rendered individually. And the players’ jerseys are detailed down to the pinholes.

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October 30, 2018 8:04 am PDT Charlie Sorrel

Great. Games _and_ sports. Time for my bathroom break.

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October 30, 2018 8:04 am PDT Buster Hein

Chef Curry with the pot boi!

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October 30, 2018 8:03 am PDT Luke Dormehl

NBA2K demo on the iPad looks pretty awesome. And, of course, the Golden State Warriors are part of the demonstration.

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October 30, 2018 8:02 am PDT Buster Hein

NBA2K is coming to iPad Pro! It looks as good as a console game.

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October 30, 2018 8:01 am PDT Luke Dormehl

It goes without saying, but some of these tech demos are jaw-dropping.

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October 30, 2018 8:01 am PDT Charlie Sorrel

Will they be keeping the old Pros around?

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October 30, 2018 8:00 am PDT Buster Hein

AutoCAD is coming to iPad. So is Assasin’s Creed.

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October 30, 2018 8:00 am PDT Buster Hein

iPad Pro is getting some beefed up apps too to take advantage of all that processing power.

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October 30, 2018 7:59 am PDT Buster Hein

Yeah, betting it starts at $1200

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October 30, 2018 7:59 am PDT Charlie Sorrel

Maybe here’s where they announce Logic Pro for iPad?

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October 30, 2018 7:59 am PDT Charlie Sorrel

This is going to be expensive.

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October 30, 2018 7:58 am PDT Charlie Sorrel

You were right, @lewis.

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October 30, 2018 7:58 am PDT Buster Hein

@lewis yes it does. that’s the side that attaches to the flat edge of the iPad

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October 30, 2018 7:58 am PDT Lewis Wallace

Did the new Apple Pencil have a flat edge or was I hallucinating?

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October 30, 2018 7:57 am PDT Luke Dormehl

The Apple Pencil is one of my favorite Apple accessories of the last few years. But the first-gen charging mechanism was awful. This new version fixes that in the most stunning way possible.

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October 30, 2018 7:57 am PDT Buster Hein

There’s also a new Smart Keyboard Folio. No pairing, charging or batteries required.

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October 30, 2018 7:57 am PDT Buster Hein

Tap twice on Apple Pencil to change modes.

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October 30, 2018 7:56 am PDT Buster Hein

Apple Pencil is getting updated too. It looks sleek. Attaches magnetically to the iPad Pro and charges wirelessly. No pairing required like on the old one.

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October 30, 2018 7:56 am PDT Luke Dormehl

Apple Pencil is getting a “completely redesigned” upgrade. Magnetically pairs and starts charging wirelessly.

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October 30, 2018 7:55 am PDT Buster Hein

You can connect accessories and external monitors. And it can charge your iPhone from your iPad

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October 30, 2018 7:55 am PDT Charlie Sorrel

USB-C???!!

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October 30, 2018 7:55 am PDT Buster Hein

USB-C!!! Boom!

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October 30, 2018 7:55 am PDT Luke Dormehl

Up to 1 terabyte in storage capacity. This is astonishing!

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October 30, 2018 7:55 am PDT Buster Hein

iPad Pro now has up to 1TB of storage capacity!

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October 30, 2018 7:53 am PDT Buster Hein

WTF is up with the ugly font on Apple’s spec sheets though. It almost looks like fancy comic sans

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October 30, 2018 7:53 am PDT Buster Hein

8 core CPU and a 7 core GPU. 35% faster on a single core. 90% faster on multicore loads. It’s 92% faster than all portable PCs sold.

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October 30, 2018 7:52 am PDT Buster Hein

A12X Bionic chip is an absolute monster. It’s a 7nm chip that’s even more powerful than the A12 processor in the iPhone XS and XR

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October 30, 2018 7:50 am PDT Buster Hein

I haven’t wanted an iPad in years… but damn. My bank account is not going to like me after today.

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October 30, 2018 7:50 am PDT Charlie Sorrel

Suck it, people whining about portrait-only Face ID

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October 30, 2018 7:49 am PDT Buster Hein

Face ID is on the front.

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October 30, 2018 7:49 am PDT Buster Hein

This baby is 15% thinner at 5.9mm.

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October 30, 2018 7:48 am PDT Buster Hein

It’s the same size as the 10.5-inch iPad Pro, but with an 11-inch display. It’s got a quarter million more pixels. There’s also a 12.9-inch version that’s smaller than the old 12.9-inch iPad Pro. It’s the same size as an 8×11 piece of paper.

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October 30, 2018 7:47 am PDT Lewis Wallace

The new iPad Pro is better in every way, Apple says. I’m sensing a theme.

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October 30, 2018 7:47 am PDT Buster Hein

This is the iPad Apple’s dreamed of making from the very beginning. The display stretches edge to edge. It uses a Liquid Retina display like the one on the iPhone XR

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October 30, 2018 7:47 am PDT Ed Hardy

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October 30, 2018 7:46 am PDT Lewis Wallace

Pretty sick diss from Cook, comparing iPad Pro sales to laptop competitors. The numbers aren’t even close.

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October 30, 2018 7:46 am PDT Charlie Sorrel

I’m buying that.

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October 30, 2018 7:45 am PDT Buster Hein

Also, shoutout to Gucci Mane making an appearance in an Apple video hahaha

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October 30, 2018 7:45 am PDT Buster Hein

Oh shit! the new iPad Pro looks amazing!

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October 30, 2018 7:44 am PDT Buster Hein

iPad is outselling notebooks from all other PC makers, making it the most popular computer in the world

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October 30, 2018 7:43 am PDT Buster Hein

fingers crossed for an iPad Pro mini that only costs $500.

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October 30, 2018 7:43 am PDT Lewis Wallace

Tim Cook gives a shout-out to Apple Store staffers around the world — “the best team on the planet!”

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October 30, 2018 7:43 am PDT Buster Hein

“I am moving to New York,” says Tim Cook before moving onto the iPad

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October 30, 2018 7:43 am PDT Charlie Sorrel

I hear that the new “Today at Samsung” is offering lessons on using a fire extinguisher.

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October 30, 2018 7:39 am PDT Ian Fuchs

If you’ve never been to a “Today at Apple” session, you should check it out. They’re really insightful at teaching apps and skills.

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October 30, 2018 7:39 am PDT Buster Hein

Apple is expanding its Today at Apple sessions to provide lessons on creating videos, photo, music and other creative stuff.

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October 30, 2018 7:38 am PDT Charlie Sorrel

@Lewis maybe you could finally learn to use Siri dictation?

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October 30, 2018 7:37 am PDT Buster Hein

@charlie is it a projector or a giant OLED display? It does look really good

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October 30, 2018 7:37 am PDT Lewis Wallace

Retail is Apple’s biggest product,” Ahrendts says. It’s great to see Apple shining the spotlight on those free Today at Apple sessions. They really are a great (and underappreciated) opportunity to pick up some new skills and knowledge.

If you live anywhere near an Apple Store, you should really be taking advantage of these sessions. Apple launched them 18 months ago, and they’re a great resource.

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October 30, 2018 7:36 am PDT Charlie Sorrel

That projection setup is incredible. It looks like she’s actually in the locations on the screen.

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October 30, 2018 7:34 am PDT Buster Hein

Angela Ahrendts in the house! She’s my favorite ever since we lost good old Bobby Mansfield to semi-retirement

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October 30, 2018 7:34 am PDT Ian Fuchs

Since we’re moving on from the Mac, let’s take a moment to pour one out for the fallen 12″ MacBook.

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October 30, 2018 7:34 am PDT Lewis Wallace

This is looking like the day Apple makes “Pro” a synonym for “sucker.”

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October 30, 2018 7:34 am PDT Buster Hein

It sounds like that might be it for new Macs today. Apple is moving on to talking about its retail stores.

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October 30, 2018 7:33 am PDT Ed Hardy

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October 30, 2018 7:33 am PDT Buster Hein

It’s also made from 100% recycled aluminum. If we don’t get a video of Jony Ive talking about the aluminium process I’m going to be severely disappointed.

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October 30, 2018 7:33 am PDT Lewis Wallace

Stackable Mac minis, made of 100 percent recycled aluminum. “It’s the biggest update ever!”

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October 30, 2018 7:32 am PDT Buster Hein

pricing starts at $799! Tim Cook has been spared from my wrath. That’s a pretty solid price for an entry Mac. Not as good as when it only cost $500 though. Orders open today. Units ship November 7

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October 30, 2018 7:31 am PDT Buster Hein

You can string Mac mini’s together to do some pretty impressive stuff.

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October 30, 2018 7:30 am PDT Charlie Sorrel

Looks like Apple found a place to use up all the connectors it removed from every other Mac.

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October 30, 2018 7:30 am PDT Lewis Wallace

So that’s where Apple hid all the ports.

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October 30, 2018 7:30 am PDT Buster Hein

If this new Mac mini costs over $799 i’m going to throw my shoe at Tim Cook next time I see him.

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October 30, 2018 7:29 am PDT Charlie Sorrel

@Lewis that and the dorky space skit.

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October 30, 2018 7:29 am PDT Buster Hein

32GB of memory. Oh wait, no, it has up to 64GB of memory. That’s pretty huge.

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October 30, 2018 7:28 am PDT Lewis Wallace

In that way, it’s like watching a Google keynote.

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October 30, 2018 7:28 am PDT Ed Hardy

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October 30, 2018 7:27 am PDT Buster Hein

So far Apple’s bringing out lesser known executives that have never been on stage before.

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October 30, 2018 7:27 am PDT Buster Hein

The new Mac mini looks a lot like the concept we published yesterday

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October 30, 2018 7:26 am PDT Lewis Wallace

And delivered by aliens, apparently.

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October 30, 2018 7:26 am PDT Charlie Sorrel

{crowd goes wild}

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October 30, 2018 7:26 am PDT Ian Fuchs

Mac mini IS ALIVE!!!!!!

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October 30, 2018 7:26 am PDT Killian Bell

Yeah, it’s much more expensive than I had anticipated, which is a shame. Still, what an awesome ultraportable.

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October 30, 2018 7:25 am PDT Lewis Wallace

So much for “affordable.” Was really hoping they would squeeze that entry-level MacBook price under $999, if only for psychological effect.

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October 30, 2018 7:25 am PDT Buster Hein

$1199 for a MacBook Air?! That might be a big ‘nope’ for me… The best feature of the MacBook Air used to be its price

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October 30, 2018 7:25 am PDT Killian Bell

A new Mac mini!

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October 30, 2018 7:24 am PDT Killian Bell

Tim has returned to the stage. He calls the new MacBook Air “fantastic and beautiful.” But there’s more to come…

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October 30, 2018 7:24 am PDT Killian Bell

You can order your MacBook Air today ahead of its official launch on November 7.

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October 30, 2018 7:24 am PDT Killian Bell

The new MacBook Air offers 8GB of memory, a 256GB hard drive, and an Intel Core i5 chip as standard. It starts at $1,199.

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October 30, 2018 7:24 am PDT Ian Fuchs

If there was any question about what Mac laptop most people should get, this new MacBook Air is probably it.

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October 30, 2018 7:23 am PDT Killian Bell

It will be even more impressive if this is the “affordable” MacBook the rumors have been promising.

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October 30, 2018 7:23 am PDT Charlie Sorrel

The recycled aluminum is huge. Maybe its best feature.

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October 30, 2018 7:22 am PDT Killian Bell

I certainly wouldn’t.

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October 30, 2018 7:22 am PDT Killian Bell

It’s interesting to see what will happen to the 12-inch MacBook now. Apple doesn’t need both of these machines in its lineup, and the MacBook Air seems a lot better with its Core i processors. Who would buy a 12-inch model?

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October 30, 2018 7:21 am PDT Killian Bell

The new MacBook Air is “the greenest Mac ever,” Apple says. It is now showing us a video that highlights its new features and the new manufacturing process.

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October 30, 2018 7:21 am PDT Charlie Sorrel

I love that Apple is positioning this as the same old Air, just with some changes. It’s probably 100% new except for the name.

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October 30, 2018 7:21 am PDT Ed Hardy

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October 30, 2018 7:20 am PDT Killian Bell

That gets a huge round of applause. This is an industry first.

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October 30, 2018 7:20 am PDT Buster Hein

One thing that’s missing from the MacBook Air: a Touch Bar. I’m not too sad about that though.

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October 30, 2018 7:20 am PDT Killian Bell

The new MacBook Air is made out of aluminum, but this time, it’s 100 percent recycled aluminum.

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October 30, 2018 7:19 am PDT Buster Hein

Bigger display but smaller design?! That’s awesome. This is going to be killer for students and people that don’t want to spend a couple Gs on a MacBook Pro

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October 30, 2018 7:19 am PDT Killian Bell

Of course, the new MacBook Air is environmentally-friendly, too. It uses 100 percent recycled tin and 35 percent post-consumer recycled plastic.

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October 30, 2018 7:18 am PDT Killian Bell

Despite all these improvements, the MacBook Air is even more portable. It has 17 percent less volume than the previous model, and measures just 15.6mm at its thickest point. It weighs just 2.75 pounds.

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October 30, 2018 7:18 am PDT Ed Hardy

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October 30, 2018 7:18 am PDT Killian Bell

You get 12 hours of battery life when browsing the web and up to 13 hours of iTunes movie playback.

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October 30, 2018 7:17 am PDT Killian Bell

That’s great news for MacBook Air fans!

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October 30, 2018 7:17 am PDT Killian Bell

The MacBook Air is powered by an 8th-gen Intel Core processor with up to 16GB of faster memory. There’s no Core m chips here, you’ll be pleased to hear.

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October 30, 2018 7:17 am PDT Ed Hardy

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October 30, 2018 7:17 am PDT Charlie Sorrel

I wonder where this fits in the lineup? It seems like there are now too many MacBooks.

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October 30, 2018 7:17 am PDT Killian Bell

You get USB-C ports — no surprises there — that do everything you need.

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October 30, 2018 7:16 am PDT Killian Bell

The MacBook Air’s speakers have been improved, too. It’s 25 percent louder than before with twice as much bass and wide stereo sound. What’s more, there’s a three-microphone array for better Hey Siri control and FaceTime calls.

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October 30, 2018 7:16 am PDT Lewis Wallace

It’s awesome to see the Mac getting so much love. I really thought they were going to kill off the Air line, but this looks pretty fantastic.

Now I just want to know the future of the 12-inch MacBook.

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October 30, 2018 7:15 am PDT Killian Bell

The new MacBook Air’s trackpad features Force Touch and is 20 percent larger than before.

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October 30, 2018 7:15 am PDT Buster Hein

Oh no, it’s got the horrible butterfly keyboard

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October 30, 2018 7:15 am PDT Killian Bell

The new MacBook Air features the latest butterfly keyboard, with four times the stability of the original, Apple says. It’s backlit with individual LEDs behind each key for more accurate illumination.

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October 30, 2018 7:15 am PDT Ed Hardy

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October 30, 2018 7:14 am PDT Killian Bell

T2 offers secure boot, too, and an SSD controller for secure data encryption. It also provides Hey Siri.

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October 30, 2018 7:14 am PDT Killian Bell

Touch ID works just like it does in the MacBook Pro — to login to apps and authorize Apple Pay payments. It’s powered by Apple’s new T2 security chip.

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October 30, 2018 7:13 am PDT Charlie Sorrel

That’s it for MagSafe then. I wonder if the Air has the awful MacBook keyboard in it, too.

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October 30, 2018 7:13 am PDT Killian Bell

Another new feature is Touch ID!

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October 30, 2018 7:13 am PDT Killian Bell

A FaceTime HD camera is still built in at the top of the Air’s display.

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October 30, 2018 7:13 am PDT Killian Bell

The pixel count is four times as much as it was in the previous MacBook Air. This baby packs 4 million pixels and 48 percent more color!

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October 30, 2018 7:12 am PDT Killian Bell

The new Retina display, which is “better in every way,” is the focus. It has an all-glass cover like the MacBook and MacBook Pro, and it measures 13.3 inches.

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October 30, 2018 7:12 am PDT Buster Hein

The metal bezel around the screen have been swapped for all glass front. Speakers on the keyboard edges. Bigger touchpad.

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October 30, 2018 7:11 am PDT Killian Bell

Cook invites Apple’s VP of hardware engineering up to tell us more.

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October 30, 2018 7:11 am PDT Buster Hein

This MacBook Air looks sooo damn gorgeous. Similar design to the last one. It only has 2 USB-C ports and a headphone jack though

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October 30, 2018 7:11 am PDT Killian Bell

Man, do I want one of those. It really is a beauty.

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October 30, 2018 7:10 am PDT Killian Bell

It’s stunning, as you would expect.

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October 30, 2018 7:10 am PDT Killian Bell

It looks like a cross between the Air and the 12-inch MacBook.

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October 30, 2018 7:10 am PDT Killian Bell

Apple is showing us a video of the new machine.

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October 30, 2018 7:10 am PDT Killian Bell

And it’s going to have a Retina display!

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October 30, 2018 7:09 am PDT Killian Bell

It’s time for a new MacBook Air, Cook says!

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October 30, 2018 7:09 am PDT Killian Bell

“Unlike any notebook that has come before or since, MacBook Air has become the most beloved notebook ever.”

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October 30, 2018 7:09 am PDT Killian Bell

The MacBook Air changed the industry, Cook adds, with innovative features, all-day battery life, and a revolutionary design. It “embraced the notion that less indeed could be more.”

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October 30, 2018 7:09 am PDT Charlie Sorrel

MacBook Air!

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October 30, 2018 7:09 am PDT Buster Hein

MacBook Air fans come and get your love. Tim’s about to bust out some sexy goodness

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October 30, 2018 7:08 am PDT Killian Bell

“When Steve pulled that MacBook Air out of that envelope, it was clear that things would never be the same.”

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October 30, 2018 7:08 am PDT Killian Bell

We’re finally seeing some love for Apple’s original ultraportable.

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October 30, 2018 7:08 am PDT Killian Bell

“They especially love one Mac in particular.” That is the MacBook Air!

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October 30, 2018 7:08 am PDT Killian Bell

Mojave helps users get the most out of their Mac, Cook says, no matter how they use them.

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October 30, 2018 7:07 am PDT Killian Bell

Cook is reminding us of some of those features now, like Dark Mode and Stacks.

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October 30, 2018 7:07 am PDT Charlie Sorrel

Cross off “customer satisfaction” on your bingo card.

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October 30, 2018 7:07 am PDT Killian Bell

Mojave the is best version so far, with “new features inspired by pro users but designed for all of us.”

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October 30, 2018 7:06 am PDT Killian Bell

macOS is the driver of that, Cook says.

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October 30, 2018 7:06 am PDT Killian Bell

What’s more, the Mac remains the number one in customer satisfaction “by far” in every survey.

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October 30, 2018 7:06 am PDT Buster Hein

76% of Mac buyers in China are new to Mac

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October 30, 2018 7:06 am PDT Killian Bell

100 million people are now using Macs around the world.

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October 30, 2018 7:06 am PDT Killian Bell

Over half of Mac buyers are new to Mac, Cook adds. Apple is adding millions and millions of new customers every day.

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October 30, 2018 7:05 am PDT Killian Bell

Cook says Apple is “inspired” by these people and their creativity.

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October 30, 2018 7:05 am PDT Buster Hein

How many celebrity cameos can you spot in this dang video? Already saw serena williams, that beatles guy, spike lee…kermit the frog

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October 30, 2018 7:05 am PDT Killian Bell

There’s a token image of U2 in there.

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October 30, 2018 7:04 am PDT Killian Bell

There’s a lot of people working in weird and wonderful places with MacBooks.

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October 30, 2018 7:04 am PDT Killian Bell

Apple made a video to showcase some of the creative things people do every day around the world with their Macs. We’re seeing it now.

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October 30, 2018 7:04 am PDT Luke Dormehl

We’re starting with the Mac.

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October 30, 2018 7:04 am PDT Luke Dormehl

“Apple’s focus has always been on providing people with the tools to unleash their creativity,” — Tim Cook.

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October 30, 2018 7:03 am PDT Killian Bell

Today’s event is focused on creativity (surprise!), Cook says, and we’re starting with the Mac.

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October 30, 2018 7:03 am PDT Killian Bell

New York has a “special place” in the heart of Apple, Cook says.

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October 30, 2018 7:02 am PDT Killian Bell

Tim Cook is up and looking better than ever.

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October 30, 2018 7:02 am PDT Ian Fuchs

Just a friendly reminder: shooting video on an iPad in public still isn’t ok – even if Apple shows it in their videos.

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October 30, 2018 7:01 am PDT Buster Hein

Opening up with a tribute video for New York City

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October 30, 2018 7:01 am PDT Luke Dormehl

Apple continues its winning streak of great keynote opening videos with this psychedelic number.

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October 30, 2018 7:00 am PDT Buster Hein

Here we go! It’s starting!!!! So many trippy Apple logos

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October 30, 2018 6:59 am PDT Luke Dormehl

I’m digging this spinning Apple logo effect.

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October 30, 2018 6:59 am PDT Buster Hein

Gonna guess no on AirPower

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October 30, 2018 6:57 am PDT Ian Fuchs

What’s AirPower?

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October 30, 2018 6:57 am PDT Ed Hardy

So, AirPower: yes or no?

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October 30, 2018 6:55 am PDT Buster Hein

Yeah, Mac updates are usually a lot easier to keep underwraps

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October 30, 2018 6:55 am PDT Ian Fuchs

Hasn’t Apple traditionally been pretty good about not leaking Mac updates? Especially if the outside case doesn’t have significant changes

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October 30, 2018 6:52 am PDT Buster Hein

Really hoping we get iPad Pros with Final Cut Pro and external hard drive support so i can completely ditch my MacBook

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October 30, 2018 6:50 am PDT Lewis Wallace

We had those parts numbers revealed by that Eurasian commercial database. Those indicated new Macs. However, I suppose it’s possible Apple just does a spec bump and launches them by press release.

Possible but highly unlikely.

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October 30, 2018 6:49 am PDT Ed Hardy

There have been tons of leaks about the upcoming iPad Pro models. It concerns me we’ve heard so little about the MacBook supposedly coming today. The same goes for the Mac mini. Are they just wishful thinking?

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October 30, 2018 6:48 am PDT Ian Fuchs


This venue looks very nice. Apple really seems to enjoy a more traditional theatre for their iPad events.

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October 30, 2018 6:45 am PDT Ed Hardy

Someone at Apple believes in video out enough to add robust support for it to iOS 12.

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October 30, 2018 6:44 am PDT Charlie Sorrel

How many people use video out though? What else? A VGA port? A new range of iOS printer drivers?

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October 30, 2018 6:44 am PDT Ed Hardy

I don’t believe the iPad mini is coming back. The market for small iPads has dried up. Unless Apple makes it $250 or less, it’ll go nowhere.

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October 30, 2018 6:44 am PDT Lewis Wallace

Tim Cook is clearly ready for today’s big event.

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October 30, 2018 6:42 am PDT Ed Hardy

I’d considered that Apple might add a USB-C port just for video-out. Seems kludgy, but the current iOS video-out solution is kludgy.

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October 30, 2018 6:42 am PDT Ian Fuchs

I think a pair of ports (USB-C and Lightning) could make some sense – especially if they ditch the headphone jack.

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October 30, 2018 6:40 am PDT Lewis Wallace

What about the USB-C and Lightning on iPad Pro rumor? That could make some sense. (I found Charlie’s post on why getting rid of Lightning would be stupid surprisingly convincing, actually.)

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October 30, 2018 6:38 am PDT Charlie Sorrel

You’ll be wrong this time, too, @Ed.

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October 30, 2018 6:37 am PDT Ed Hardy

I’m 100 percent certain the new iPad Pro will be announced today. But I’m 50/50 on USB-C. In the past, when I was optimistic Apple was going to do something radical, I’ve always been wrong.

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October 30, 2018 6:37 am PDT Lewis Wallace

Here’s our full roundup of everything we expect to see at today’s event. Luke’s right — it’s gonna be a wallet-buster.

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October 30, 2018 6:36 am PDT Charlie Sorrel

Last-minute predictions: no USB-C; Logic Pro for iPad.

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October 30, 2018 6:34 am PDT Lewis Wallace

Just in case you don’t know already, here’s how to live-stream the event on any device. Depending on your platform of choice, you might need to download something in advance.

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October 30, 2018 6:33 am PDT Luke Dormehl

So, half an hour to go — and I couldn’t be more excited. A new iPad, multiple new Macs, an Apple Pencil refresh… suddenly the holidays just got really pricey.

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