Samsung isn’t the first smartphone maker to try to capitalize on the iPhone 4 antenna issues, but they are the only one who stand to directly benefit from Apple’s latest handset’s success.
That’s what makes a recent campaign by Samsung USA so curious. They have begun giving away free Samsung Galaxy S Series smartphones to Brit’s complaining about their iPhone 4 on Twitter.
What’s so odd here is that Samsung makes an estimated $2 billion a year supplying components to Apple for sale in the iPhone. In fact, as 9to5Mac notes, they make $50 for every 16GB iPhone sold, and $75 on every 32GB iPhone sold.
In other words, Samsung’s playing the strange game of competing against itself: stressing the iPhone 4 antenna issue in order to get some free publicity for its own series of handsets, even while profiting directly from every iPhone 4 sold. It’s hard to tell whether or not this is win-win or lose-lose.
