Cult of Mac’s Photo Famous series introduces you to the groundbreaking photographers featured in Apple’s “Shot on iPhone 6” ad campaign.
There was a divorce, financial setback and hurt when the father she finally met had little interest in building a relationship. Cielo de la Paz needed just one small sign to remind her happier days lie ahead.
She would get her sign — a billboard no less — and when she saw it for the first time, it gave her a much-needed feeling of triumph.
The 39-year-old single mother had a photo selected by Apple for its “Shot on iPhone 6” campaign that has now been seen in outdoor ads in 24 countries. The picture was made after a rain storm. It is of de la Paz’s reflected self in a puddle with fallen leaves floating to form a frame around her silhouette. She is holding a red umbrella.
LAS VEGAS, CES 2012 — Four times bigger than last year, and now filling about half the massive north hall of the Las Vegas Convention Center, the iLounge is home to an enormous plethora of iDevice accessories. I weaved and wandered through lanes of the iLounge pondering the products I was seeing, and out of all of what I found filling the massive space, these were the trends that stood out.