iPad - page 306

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We’ve already got a good handle on how periodical publishers intend on using the iPad to revitalize their businesses, but what about book publishers? Outside of just having another e-book platform to publish for, how can the iPad’s incredible multimedia and interactive capabilities be leveraged to transform the way we experience literature?

On Tuesday, Penguin Books’ CEO John Makinson tried to answer just those questions, demonstrating some upcoming books that will be coming to the iPad. Perhaps the most impressive demo was for the iPad version of the beloved children’s book, Where’s Spot? which has been transformed into an adorable interactive learning app. Penguin’s not stopping there: their Vampire Academy e-book is “an online community for vampire lovers” that features live chat between readers (a nice touch, but parents might get their heckles up at the idea of a real-life Edward Cullen prowling for pre-teens in the pages of their cildren’s book) , while a Paris travel guide switches to street map view when it’s put on a table.

Just a shade over nine years ago, Apple launched iTunes, a fairly late, fairly average MP3 player with CD burning built in. And though it lacked many of the features of Audion, then the best music player for Mac, it not only became the market leader, but it set the stage for the iPod, widespread legal music downloads, legal TV, the iPhone, and soon the iPad. It would be no exaggeration to say that iTunes saved Apple. It would be no exaggeration to say that iTunes is now Apple’s most successful piece of software ever in terms of users.

But it would also be no exaggeration to call it the worst piece of software Apple makes and the one thing that could disrupt Apple’s current march to mobile device dominance. It has bloated into a crashy kludge that the rest of the Apple universe depends upon. Despite a lot of good intentions from amazing software developers, iTunes has become Apple’s Internet Explorer 6 — an unmitigated disaster.

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It was bound to happen: every new Apple product announcement inevitably becomes the lure for some unscrupulous scumbucket’s latest scam, and the iPad certainly wasn’t going to be any different. But the latest online scam to prominently feature an Apple product seems a bit more dastardly than most. According to security firm Sophos, a new iPad scam has hit Facebook, and far from giving you a free iPad, it could cost you a pretty penny.

The scam starts innocently enough: you are directed to a Facebook page which reads “iPad Researchers Wanted — Want to beta test Apple’s latest product?” The page then goes on to encourage you to become a fan and to recruit your friends, claiming propagation of the scam will increase your chances of being accepted into the beta.

But here’s the insidious part: go to the page brings up a pop-up window, claiming to be a quiz that you need to fill out to be eligible for the beta… and the quiz asks for your permission to get your date of birth and cellphone number from Facebook.

“That’s where the scam happens,” says Graham Cluley, senior technology consultant at Sophos. The hackers who created this page are trying to sign you up for a premium rate cellphone service, that will charge you something like $10 a week until you unsubscribe.”

The good news here is Sophos alerted Facebook, who quickly pulled the scam… but the bad news is, it’s doubtlessly going to pop right back up again.

The lesson here, of course, is if it’s too good to be true, it always is… and Apple’s never going to let a schmuck like you or me beta test its new products.

For hardcore users, the iPad’s WiFi-only SKUs may seem like “why bother” affairs… especially given the $30 month-by-month data plan AT&T is offering to customers who pick up the marginally more expensive 3G version.

But AT&T doesn’t see it that way at all: in fact, speaking in a financial conference call this week, AT&T CEO Randall Stephenson has flat-out warned Ma Bell investors that they shouldn’t expect a huge upswing in new subscribers when the iPad launches.

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There’s enough left over bits of iPhone-specific functions diffused through the iPad SDK to be skeptical of any claims of unannounced telephony “features” in Apple’s forthcoming tablet, but this one’s getting a bit of bit of press: enable passcode lock on your iPad, enter your code wrong five times in a row, and you suddenly have the functionality to slide for an emergency call, just like on the iPhone.

It seems just like residual iPhone functionality crawling around the iPad SDK, but 9to5Mac thinks it could be something more: they point out that FCC regulations mandate that all cellphones must be able to place emergency calls even without a contract.

I seriously doubt that’s what is going on here. 3G is not the same as voice, and the FCC doesn’t enforce the “emergency call” functionality on 3G-only devices. If they did, your 3G netbook or Kindle would have to be able to make emergency 911 calls. This is just residual code… but hey, it makes for a good headline.

Axiotron, makers of the thing that was closest to being an iPad before the iPad was announced – the Modbook – are not going to give in without a fight. No sir.

They’ve sent out a press release today, announcing a new promotion for buyers of all new Modbooks. Something they hope will make customers think twice before buying an iPad.

Even before Apple unveiled the iPad, I was curious if their tablet-device would be able to function as a small secondary display to desktop Macs. I’ve long liked the idea Mimo’s miniature displays: a ten-inch secondary display isn’t enough screen real estate to add to productivity, but they are great places to corral widgets, contact lists and the like. I would never buy one specifically for that functionality, though, which is what made the notion of the iPad doubling as one so appealing.

Unfortunately, it doesn’t look like the iPad will functionally work as a secondary desktop display out of the box, but David Klein over at The Apple Blog still thinks that the iPad could function as a peripheral, widget-based display through App Store offerings.

Over at Ars Technica, Jon Stokes ponders why a company as prone to chest-thumping as Apple has been so curiously mum about the iPad’s A4 processor and ultimately comes to an interesting conclusion: Apple hasn’t talked much about the A4 CPU because it’s not really anything special.

In fact, according to Stokes’ sources, Apple’s A4 appears to be nothing fancier than a single core ARM Cortex A8 CPU clocked at 1GHz coupled with a PowerVR SGX GPU. The iPad gets its performance gains largely from stripping away the I/O hardware from the jack-of-all-trades A8 that it doesn’t need.

The best point of the piece, though, is that Apple’s never really been about the hardware: they’ve been about the total experience. As Stokes points out:

[T]he iPad is actually a lot like the Mac. The Mac combines commodity hardware with great industrial design and a superior user experience. The iPad aims to do the same, but under a new compute paradigm that replaces the venerable keyboard-and-monitor combo with a slate form factor, and the decades-old WIMP-based UI (Windows Icons Menus Pointer) with multitouch.

In other words, the iPad is no different than any other Apple product: a fusion of existing hardware, perfectly realized software and world-class design. Getting hung up on the CPU is beside the point.

A joke so obvious that the humor-bereft Mad TV joke-writing bullpen thought it up two years ago? Sure. Moreover, there’s better reasons to think Apple’s choice of the iPad moniker is a terrible branding mistake.

Even so, you might consider dropping $40 on this iMaxi Apple iPad Case being sold by the Atwoodian Etsy outfit Hip Handmaids… if only because, as a device touched by God, it may very well suffer from the occasional stigmata.

The iPad’s hardware keyboard dock is the best hope for users looking to do serious writing on Apple’s latest device, but if a picture posted by MacRumors forum-goer macduke is anything to go by, it might also reveal some of the tablet’s still unannounced software capabilities.

Although the iPad keyboard dock is mostly similar to the Apple aluminum keyboard, the function keys have been replaced by various shortcut buttons. From left to right, these keys are: Home, Search, Brightness Down, Brightness Up, Photo Album, Keyboard Toggle, Blank, Skip Back, Play / Pause, Skip Forward, Mute, Volume Up, Volume Down and Lock Screen.

That all seems straight-forward enough, but it’s that Blank key above the 6 that is causing a flurry of speculation. Apple doesn’t leave blank function keys on its laptop keyboards, which the iPad’s keyboard dock is most similar to. Therefore, it seems hard to believe that Apple couldn’t think of a perfectly good use for that key.

Now, the image itself was initially posted over at iLounge, snapped at the January 27th iPad announcement. Is it possible that key is blank so as not to leak some yet-announced feature of the iPad? Say, a dashboard, or perhaps (even better) a multitasking app switch screen? No word from Apple yet… but we should know within a month.

Update: Reader Seth points out that there’s a lot of commentary on this exact same issue over at 9to5Mac.

Ladies, gentlemen, please stifle the gasps and shrieks of surprise that the following announcement may well startle out of you. I recommend pushing your first into your mouth until your lips are elastically wrapped around your wrist.

Ready? Good. Prepare for a shock. According to Apple’s latest iPad SDK Beta 3 documantation, the iPad uses Imagination Technologies’ PowerVR SGX Graphics Hardware for its GPU, just like the iPhone and iPod Touch.

I can see by your expressions that you didn’t find his revelation quite as heart-stopping as I thought you might. A steely nerved bunch, I see.

I suppose you’re right, though: iPhone and iPod Touch Apps have been confirmed as being fully backwards compatible with the iPad, despite the latter device’s significantly larger touchscreen display. That implies similar guts. It was probably to be taken as read that Apple, an investor in Imagination Technologies, wasn’t going to go too far afield of the iPhone’s architectural pairing of an ARM-based CPU and a PowerVR SGX GPU.

So not, perhaps, a revelation at all, but this should at least comfort existing app developers, who now know for certain they are working mostly with hardware elements they are familiar with. Even so, Apple warns: “[B]ecause the processor, memory architecture, and screen dimensions are different for iPad, you should always test your code on an iPad device before shipping to ensure performance meets your requirements.”

[via MacRumors]

Danish newspaper Information‘s latest cover was a delightfully dead pulp fake of the iPad’s touchscreen display.

The cover story is the same “print is dead” piece we’ve seen countless times before, prophesying that the only future of publishing is digital, with the iPad as one of many Messiah-like devices that must be embraced by the public in order to save the traditional print industry.

Well, the iPad certainly isn’t going to hurt the chances of print, but if the recent reports that the New York Times is considering charging its subscribers $30 a month for the iPad version is anything to go by, the biggest hurdle is going to be getting old media to run their businesses more intelligently and efficiently in the digital age… and nothing Steve Jobs can do is going to help them with that.

[via TUAW]

A potentially revolutionary way to stream next-gen video games to hardware technically too underpowered to run those titles natively, thin client OnLive might be the best thing to happen to gaming since, well, the Internet.

Essentially, the technology works by making a game into an interactive, streaming video, rendering all the gameplay on a beefy server, compressing the video and shooting it off to you as you play. Imagine, for example, playing a shooter like Crysis — which can cripple even a top-of-the-line PC — on your iPhone. Actually, scratch that, because you don’t really have to: at this year’s DICE Summit in Las Vegas, OnLive CEO Steve Perlman gave a brief demonstration of Crysis running on Apple’s handheld.

If the idea of playing full-featured, next-gen games on your iPhone doesn’t get you excited, it gets better: Perlman has also confirmed that OnLive will support tablets, clearly giving a wink and a nod to the iPad.

The only question is: will OnLive be able to solve the latency issues inherent in the thin client gaming approach? Perlman swears it’s feasible, as long as each OnLive user is within 100 miles of a server, but a high ping’s a deadly thing in an FPS. OnLive could very well be a revolution… but at the end of the day, I think we’ll be more likely to be playing slower-paced games like Civilization V through our iPad OnLive client than Crysis.

In the competitive rush to win over students and parents by providing the latest technology, one university is letting freshmen decide between an iPad and MacBook Pro.

First-year students at George Fox University in Oregon have been handed personal computers along with their orientation packets for the last 20 years. The devices are included with tuition.

School officials admit they don’t know how much help an iPad will be for trig or anthropology homework.

“The trend in higher education computing is this concept of mobility, and this fits right in,” Greg Smith,  the university’s chief information officer, said in a press release.

“At the same time, we realize there are a number of uncertainties. Will students struggle with a virtual keyboard? Can the iPad do everything students need it to do when it comes to their college education? These are the kinds of questions we really won’t know the answer to until we get started.”

So the school will offer both in fall 2010. Some majors, like film or engineering, may need the extra power from a MacBook pro. But the school also reckons that if the student already has a laptop, an iPad might just be the ticket.

“How the numbers work out will be interesting, but no matter what I think we will see many iPads, iPhones and iTouches throughout the undergraduate population,” Smith said.

This isn’t the first time we’ve seen the iRush to get students involved with the iPad before it even comes out — tech-happy Abilene Christian University, where the students already go to iPhone dev classes and have been given iPod Touches since 2008, is already working on an edition of the school paper for Apple’s latest device.

Ever since the iPad’s January 27th announcement, the big questions have been when Apple will actually start allowing customers to pre-order their new tablet, especially given a mid-to-late March launch.

We may now have our answer. According to a rumor on the AppAdvice, a reliable source is telling them that Apple will allow people to pre-order an iPad as soon as February 25th… in other words, this Thursday.

If Apple does start pre-orders on Thursday, we can probably expect the WiFi iPad to be sent out and sold live starting on March 26th, 2010. As 9to5Mac notes, Apple tends to sell new products on Fridays, and the 26th is approximately sixty days from the iPad’s announcement.

Of course, the iPad still hasn’t been approved by the FCC quite yet, so whether or not this rumor turns out to be true depends on whether or not we see the iPad bubble up in the FCC’s database before Thursday. Still, it feels about right: Apple needs to start pre-orders soon to make their March ship date, and since I’ll be on an international flight this Thursday, this historically lines up with my own admittedly anecdotal rule that Apple will always start selling or allowing pre-orders for new products I want to buy from them when I am physically, geographically or financially incapable of doing so.

What it is: Zinio, in partnership with major publishers of traditional books and magazines, offers subscription-based digital content over the Internet and via its iPhone/iPod Touch native app available free in the iTunes AppStore.

Why it’s cool: Zinio has spent the past 10 years helping people get digital access to the traditional magazine content they already love. Now, at the dawn of Apple’s iPad era, Zinio is poised to offer some of the most compelling content iPad users will see on the device — and just may help save the ailing traditional publishing industry in the bargain.

Many have wondered about Apple’s model for distributing e-reader content — how it will look, what it will cost, and what Apple’s percentage of the revenue take will be — when the iPad makes its market debut in March.

Jeanniey Mullen, Zinio Global Executive Vice President and Chief Marketing Officer, told us in a wide-ranging conversation at Macworld earlier this month such concerns make no difference to her, since Zinio’s own model will remain platform agnostic. “Our most important relationships are with publishers and readers,” she said. “Zinio revolutionizes the reading experience and we’re excited about iPad’s potential for making that a great mobile experience” but the company doesn’t sell its current content through the App Store and that won’t change when the iPad comes along.

What you are looking at is a screenshot of the contents of the iPhone OS 3.2 SDK, and those circled files? Look at their names. That’s just About as clear an indication as there can be that a forthcoming iPhone, the iPad or both will be able to make video calls.

That’s not all. 9to5Mac has also dug up some references in some of iPad’s telephony applications of imbedded video chat strings.

You can always count on Apple to be secretive. Trade Privacy LLC, a trade data protection company, has determined that Apple has successfully managed to block public access to their shipping freight import records in the lead up to the iPad launch.

What this means, essentially, is that it should prove impossible to guess when the iPad is actually in the country and slated for launch based upon publicly available US Customs records.

That’s not a big deal, because we roughly know when the iPad is going to hit these shores (late March), but it will also make it harder to predict future new products and product line refreshes based upon Cupertino’s freign import data. That’s previously been one of the more valuable sources of concrete data about what products Apple will suddenly say are “available in stores now,” so this is a pretty big victory for the obsessively secret Apple… if less so for professional Apple rumor-mongers like me.

Steve Jobs unloaded on Flash during a meeting with Wall Street Journal executives last week, according to Gawker.

Jobs met with editors of the Journal to show them the new iPad. The Journal make widespread use of Flash on its website for video, infographics, etc., and editors raised concerns about the absence of Adobe’s plug-in.

According to Gawker: “Jobs was brazen in his dismissal of Flash, people familiar with the meeting tell us. He repeated what he said at an Apple Town Hall recently, that Flash crashes Macs and is buggy.”

Here’s some video of Wired‘s digital version of the magazine in action.

Check out the amazing 360 of the car ad at the 1.33 point. A glossy magazine ad comes to life and you’re able rotate it with your finger. It’s totally sci-fi — and very, very cool.

Wired’s EIC  Chris Anderson says the iPad and other tablets are a big opportunity for the publishing industry, and Wired is betting big on them.

“Much is still to be answered about magazines and other media on this emerging class of devices, from the business and distribution models to the consumer response. But what is already clear is that they offer the opportunity to be beautiful, highly engaging and immersive, going beyond what’s available on the web. I think tablets are going to sell like hotcakes, in part because they offer such an intimate, rich media experience. We’re betting big on them, as you can see, but this is just a taste. Stay tuned for a full release this summer.”

The app is designed to run using Adobe’s Air, but can be easily repurposed for the iPad and other devices, Anderson says. He showed it off for the first time last week at the TED conference.

Via Wired’s Epicenter blog.

Big shocker: Microsoft isn’t supporting Adobe’s Flash in its brand new Windows Phone 7 operating system.

Windows Phone 7 joins Apple’s iPhone and iPad in snubbing the widely-used plug-in.

The news was delivered to Information Week, which received a surprise email from Adobe saying:

“While the newest version of Windows Phone won’t support Flash at initial availability, both companies are working to include a browser plug-in for the full Flash player in future versions of Windows Phone. More details will be shared at Microsoft MIX next month.”

Information Week is skeptical. It says it’s not clear if Flash is coming to WinMo 7 at all.

Microsoft launched WinMo 7 on Monday to great acclaim. Blogs like Gizmodo and Wired’s Gadget Lab, which got to play with the new system at the Mobile World Congress, say it looks better and is easier to use than the iPhone. (Giz: Windows Phone 7 Interface: Microsoft Has Out-Appled Apple; Gadget Lab: Hands-On With Windows Phone 7 Series

Of course, Microsoft makes its own Silverlight platform, a rich-media platform which competes with Flash on the web.

Although Apple has remained officially mum on the issue of Flash, it’s widely understood that the company views the plug-in as buggy and power-hungry.

Not all smartphone makes are snubbing Flash, however.  Adobe just announced Flash for Google’s Android platform, it’s first step into mobile.

Information Week: Windows Mobile 7 Won’t Get Flash

Via Gadget Lab.

Children — those sticky, mucous-leaking, disaster-prone calamity goblins! — tend to have an unhealthy fixation with their parents’ gadgets. By ‘unhealthy,’ I mean for us, and not for them: no matter how many times your pudge-kneed toddler drops your iPhone into the toilet, common decency prevents us from clobbering the little monster for the affront. The only thing to do is buy yourself a new iPhone, then try to distract your feral, post-fetal doppelganger from indulging his or her innate impetus to destroy it with a plastic toy simulacrum.

Toy makers have been banking on just this for years. Consider all of the plastic laptops and cell phones and MP3 players on the shelves of your local Toys ‘R’ Us. Every gadget under the sun has a bright plastic analogue, ready to be sacrificed to your child’s agency of destruction and save your most cherished gadgets.

Apple’s new iPad, when it is released, is going to be a particulaly tempting object for the average kid to mindlessly throw, smash, bend, smear bodily fluids upon, or all of the above. But Fisher-Price — old saws at this game — have you covered. They’ve just announced their own iPad-inspired device for children, called the iXL.

It looks pretty good. It allows kids to look at photos, read e-books, play music and games, and even dink around with remedial art and note taking programs. Of course, since your kid’s probably just going to smash the dog in the head with it, then use it to blow up the microwave when you’re not looking, the $79.99 price tag might seem a bit much… but it’s better to be out $80 than $499, don’t you think?

The digital version of Wired Magazine for the iPad and other devices will be a “game changer,” Editor-in-Chief Chris Anderson said Friday.

Showing off a demo of the digital magazine at the TED conference on Friday, Anderson said the interactive magazine brought print’s high-production values to digital for the first time.

“We think this is a game changer,” he told the audience.

Anderson said the digital magazine is on track for a summer release. The iPad is expected to be on sale by the end of March.

Via Wired’s Epicenter.

SAN FRANCISCO, MACWORLD 2010 — You’ve probably seen the late pitchman Billy Mays on late-night TV smashing his hand with hammer while it’s wrapped in Impact Gel — a super cushioning material used for insoles.

In fact, Impact Gel was featured in the first episode of PitchMen, the Discovery Channel show featuring Mays and his partner Anthony Sullivan.

Now, Impact Gel is being used to make a laptop sleeve that can be hit with a hammer and dropped without damaging the contents.

SAN FRANCISCO, MACWORLD 2010 — Programmer Bill Atkinson, one of the lead authors of the original Mac system, says the iPad will be a big success — and that you have to play with it to understand the magic of the multitouch interface.

“This guy is going to be a real winner,” he said, holding up a model he’d made for himself to visualize how his PhotoCard app would look on the device. Atkinson took part in Guy Kawasaki’s Friday morning keynote presentation.

“Once you get it in your hands and play with it you don’t want to set it down,” he continued. “I think Apple’s got a hit on their hands here.”

Atkinson said he’d played with an iPad for a couple of hours. It’s not a laptop and its not an iPhone, he said, but an entirely new, third device. The magic is in using your fingers to directly manipulate elements onscreen.

Returning to using a mouse is like using a remote control, he said — clumsy and awkward.