httpvhd://www.youtube.com/watch?v=bGEcYtVBxGc&feature=player_embedded
On Friday, we mused about what would happen if Old Spice’s “I’m On A Horse” campaign was applied to Apple’s products… which seemed ridiculous enough a suggestion at the time, but if the recent Oscar Night iPad spot is anything to go by, maybe Apple decided to go just that route.
After all, slowed down by 15% and annotated by Neil Curtis, the iPad spot is just as surreal as the Old Spice ad. In fact, it is rife with goofs, most notably multitouch interactions that have little to no bearing to what the model is doing on screen. As for that iPad model, s/he is practically the Orlando of Apple spots, transmutating from female to male to female again over the course of the ad… all the while magically warping in and out of different pairs of pants.
It’s a bit strange to see a company as detail-obsessed as Apple make so many careless little mistakes… but you’d be hard pressed to catch any of these gaffes at regular speed. It just goes to show that as nitpicky as Jobs can be, the collected Internet will always one-up him.
[via Crunchgear]
John Brownlee is a writer for Fast Company, and a contributing writer here at CoM. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.
