Final Cut Pro catches up with its rivals. Photo: Apple
On the day that the long-awaited iMac Pro finally goes on sale, Apple has rolled out a big Final Cut Pro update. Its professional video editing software now supports HDR and 360-degree virtual reality content.
Apple's premium iMac in all its glory. Screenshot: Marques Brownlee/YouTube
Apple’s eagerly anticipated iMac Pro finally has a release date — and it’s this week.
Landing this Thursday, the new all-in-one desktop Mac will come in 8-, 10- and 18-core variants. It’s by far the most powerful Macintosh ever sold by Apple.
This is the best iMac Apple's ever made. Photo: Apple
Apple surprised us this morning by finally revealing the launch date of the iMac Pro, but a few lucky tech reviewers have already gotten their hands on the slick new machine.
The first hands-on reviews of the iMac Pro confirm a lot of what we already knew about Apple’s machine: it’s gorgeous and insanely fast. But according to those that have tested it, the iMac Pro actually blows past the hype of being the perfect iMac for professionals.
The iPhone X feels like the future. Photo: Ste Smith/Cult of Mac
Apple media boss Phil Schiller says that even though Face ID on the iPhone X works nearly flawlessly at one point in the device’s development the entire thing seemed impossible.
Schiller sat down for an interview to talk about Apple’s latest products like the iPhone X, HomePod and even the iMac Pro which is coming out later this week.
iMac Pro packs an A10 Fusion processor with 512MB of RAM, according to Apple software. The chip will likely be dedicated to handling things like macOS boot, as well as always-on “Hey Siri.”
AAPL shares are on the rise. Photo: Ste Smith/Cult of Mac
Apple surprised investors with its best Q4 earnings report ever today. The outrageous numbers dispelled doubts about the iPhone-maker’s strategy — and pushed Apple closer to becoming the world’s first trillion-dollar company.
With the launch of the iPhone X just hours away, Apple CEO Tim Cook had a lot to be happy about during the earnings call with investors. Analysts quizzed Cook and Apple CFO Luca Maestri on everything from iPhone 8 sales to how Apple plans to monetize its augmented reality efforts.
Apple is worth more than the entire US energy sector combined Photo: Ste Smith/Cult of Mac
Apple will give investors their first insight into iPhone 8 sales, right on the eve of the iPhone X launch.
The final Apple earnings call of 2017 takes place Thursday, November 2, at 2 p.m. Pacific. Apple’s fourth fiscal quarter ended right after the iPhone 8 started shipping. The results aren’t expected to be record-breaking, but this first glimpse should give us a better idea of how monstrous Apple’s holiday season will be.
Face ID is could become a staple on Apple products. Photo: Curved Labs
The notch on the iPhone X is one of the most divisive design decisions Apple’s made in years. Not everyone is a fan of the small black patch at the top of the iPhone X display, but it seems inevitable that Apple will bring Face ID to other products.
The folks at Curved created a bunch of concepts imaging what the soon-to-be-iconic iPhone X notch would look like on other Apple products. Some of the mock ups seem like their destined, while it looks down right wrong on the Apple Watch.
Apple's extended wireless keyboard is only four months old. Photo: Apple
Apple’s Magic Keyboard with Numeric Keypad could be about to get a refresh.
Shipping estimates for the existing model, which launched just four months ago, have slipped to a surprising six to seven weeks. A new model could arrive alongside the exciting iMac Pro this December.
What will Tim surprise us with this time? Photo: Apple
The biggest Apple keynote of 2017 is just a few short hours away. And according to the rumors, its going to be one of the most memorable tech events in years.
When Tim Cook and Co. take the stage at the Steve Jobs Theater on September 12, we expect them to unveil not one, not two, but three new iPhones. A bunch of other new hardware and software is also on the docket, making this an Apple keynote not to be missed.
Full details on the new iMac Pro still haven’t be unveiled by Apple even though it showed the machine off at WWDC 2017, but according to a new report, Apple’s desktop beast may pack a surprising server-grade processor from Intel to make it unbelievably fast.
If you missed Apple’s big WWDC keynote last week, you can catch up now on YouTube.
The entire event runs for just under two hours and 20 minutes, but the beauty of watching it later means you can skip forward to the most exciting announcements.
Are you pleased with what you saw at WWDC 2017? Photo: Ste Smith/Cult of Mac
This year’s WWDC keynote was an early Christmas for Apple fans. It delivered the big updates to iOS, macOS, and watchOS we were eagerly anticipating; a 10.5-inch iPad Pro; updated Macs with Intel Kaby Lake processors, plus nice surprises like the iMac Pro and HomePod.
But is this Apple back at its best, or do we need more out of Cupertino? Are fancy software updates enough to breathe new life into boring hardware? Is Apple’s new push into virtual reality and machine learning too little, too late?
Join us in this week’s Friday Night Fight as we battle it out over a bumper WWDC!
Save $200 on one of Apple’s finest all-in-ones. Photo: Apple
When Apple unveiled its spec bump for the 4K iMac at WWDC 2017 this week it didn’t seem like a major update. However, a teardown of the new 4K iMac reveals that the new machine is the most upgrade-friendly iMac Apple has released in years.
Want to run VR on a new iMac? Get ready to spend big money on an external GPU with a Thunderbolt connection. Photo: Apple
The new Macs that Apple unveiled Monday bring welcome upgrades to Intel’s latest Kaby Lake processors. However, if you want to use the latest Apple computers for virtual reality, you’ll need to add an external graphics card in a pricey Thunderbolt 3 enclosure.
It’s yet another problem “solved” by Thunderbolt connectivity, but the do-it-all USB-C connector Apple is forcing down our throats isn’t the answer to everything.
When Apple unveiled the new iMac Pro at WWDC this week, not only was it the most powerful Mac ever made, it was also one of the most pricey ever.
At $5,000 for the baseline model, the iMac Pro is aimed at the most professional of Pro users, but according to a new price analysis on competing super-powered PC, the iMac Pro might actually be a killer deal.
Apple is finally embracing virtual reality with new Macs that are powerful enough to run VR apps and games. To support that commitment, Valve has launched its SteamVR platform on macOS in beta.
This week on The CultCast: In one of the most exciting and action-packed keynotes in years, Apple updates just about everything. Catch our reactions, plus our picks for best in show!
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After helping unveil Apple’s huge software updates and new hardware lineup, Apple CEO Tim Cook sat down for a post-keynote interview where he discussed topics like the new HomePod and President Donald Trump.
All this week, illustrator and senior UX/UI designer Andy McNally will be sketchnoting Apple’s Worldwide Developers Conference for us.
My markers and pens worked overtime to capture all of the news and announcements in this year’s WWDC keynote. I captured three pages of notes on watchOS 4, macOS HighSierra, the iMac Pro, the new 10.5 inch iPad Pro, and iOS 11. The artist in me is excited about trying out the new iPad Pro to test the improved Apple Pencil latency. You can check out all of Apple’s announcements and details here.
The best gesture in iOS 11 isn't just for iPad. Photo: Apple
Three of the new hardware products Apple unveiled today at WWDC 2017 won’t be available until then end of 2017, but thanks to a hands-on section Apple hosted to developers, you can already get an idea of what it’ll be like to use the new iPad Pro, iMac Pro and HomePod.
Press members have been busy playing with the new products all afternoon and the early impressions are overwhelmingly positive. Of course, some issues on the iMac Pro and HomePod may still need fixing before launch, but it sounds like fans will love them.