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SAN FRANCISCO — Will Tim Cook do anything to steal Google’s thunder?

The Apple CEO is back at the Moscone Center, this time for BoxWorks 2105, the annual gathering of customers and developers for enterprise cloud storage company Box.

It’s a rare speaking gig for Cook, who tends to limit his engagements to just a few high-profile events a year. While big and successful, Box’s conference is hardly one of the marquee events on the tech calendar. Unless it falls on the same exact day Google is announcing new products at its big Nexus media event.

“He’s f****ing with Google,” said one analyst in the press room when asked why Cook chose this event.

Cook is likely to talk up the new iPad Pro and Apple’s enterprise efforts, which include partnering with IBM and Cisco. Read on to see what he says. We’re liveblogging the event. Cook will be onstage at 9 a.m. Pacific.

After months of leaks and speculation, Google’s new Nexus smartphones are almost here. In just one hour, the company will kick off its big keynote in San Francisco to announce the Nexus 5X, Nexus 6P — and maybe even more.

You can follow the whole thing in our liveblog right here starting at 9 a.m. Pacific.

Google voice searches just got faster and more accurate, thanks to new acoustic models that provide better voice recognition, especially in noisy environments.

Google has added two awesome new features to Gmail that every email client should provide: the option to block contacts you don’t want to hear from, and the ability to instantly unsubscribe from mailing lists you no longer with to be a part of.

iOS 9 has been out for two days, and it’s already running on more than 20 percent of compatible devices, according to the latest data. In comparison, Google’s latest Android release, version 5.1 Lollipop, is running on just 5.1 percent of devices ten months after it made its public debut.

These figures highlight the staggering difference between updates on Android and iOS. But is it fair to compare adoption figures between these two platforms, and do users really care?

Join us in this week’s Friday Night Fight between Cult of Android and Cult of Mac as we battle it out over this very topic!

Surprise, surprise! Former Google CEO and current Alphabet executive chairman Eric Schmidt has a bone to pick with Apple Music.

In an article published over the weekend, Schmidt takes what appears to be a shot at Apple over its choice to embrace human curation for its streaming service.

Android Pay has begun rolling out to users with support at more than 1 million locations throughout the U.S.

The Apple Pay competitor, which was first unveiled at Google I/O back in May, is available on NFC-equipped smartphones running Android 4.4 KitKat and above, and it’s compatible with a whole host of banks and credit card providers.

Samsung’s new Gear S2 smartwatch is its first to support third-party Android devices, and the South Korean company is reportedly looking extend its reach even further by supporting rival platforms, too.

According to one report, the Gear S2 and Gear S2 classic could soon play nicely with iPhone.

Google Street View is no longer hidden away inside Google Maps; it now has its very own app on Android and iOS, which offers immersive 360-degree imagery, and allows you to contribute your own.

More and more these days, mobile websites will pop up a prompt to download an app associated with the site. This “app install interstitial” hides most of the actual web page and bugs users to essentially stop browsing the web and head to an app store and install an app. App install prompts suck.

“Our analysis shows that it is not a good search experience,” Google asserts in a new blog post, “and can be frustrating for users because they are expecting to see the content of the web page.”

As of Tuesday, web masters can use Google’s updated Mobile-Friendly Test page or Google’s mobile usability tools to find out if they have any offending pages.

Google revealed it’s getting a new logo today that ditches its rough edges for a more simplified (some would say childish) design. The change comes just a month after the company announced it was being restructured with Sundar Pichai taking the CEO reigns of the company now owned by Alphabet.

The new logo was introduced this morning on a blog post from Google’s VP of product management, Tamar Yehoshua, and UX director Bobby Nath, who justified their kiddie logo, saying it’s supposed to reflect the many platforms users interact with Google on throughout the day.

Google relies on ads for its revenue, which is why it’s no surprise that it’s undermining Apple by telling developers how to bypass some of the security settings Apple is implementing with iOS 9.

The App Transport Security (ATS) settings requires content which arrives on your iPhone to use the “https” encryption settings — making sure that third parties can’t track what users are doing on their iPhones.

Apple fans have good reason to love the Cupertino company, which continues to revolutionize new product categories and deliver hugely successful products year after year. But how far should that love go?

Some might say there is a group of fans who are irrationally loyal to the Apple brand, devoted to buying its latest products just because they sport the Apple logo, and dismissing all competitors just because they don’t. But is there really a “Cult of Apple?”

Join us as we battle it out over that very question in this week’s Friday Night Fight between Cult of Android and Cult of Mac.

If you’ve been using Google’s Chrome browser on Mac, you’ve been missing out on some serious performance gains made by Apple with its Safari browser: Not only is Cupertino’s favorite browser faster than Chrome, it also saves battery power.

But Chrome is looking to catch up with a coming update that some Mac users are raving about.

Google is getting into the router business. The search giant today announced a new $200 device called OnHub, and it’s coming later this month to make setting up and managing our home Wi-Fi networks easier than ever before.

Google-owned Boston Dynamics scared the bejesus out of us earlier this year with its hive-mind 160-pound robot dogs that can run on almost any terrain. Now the company is taking things to an all-new level with new video of its humanoid robot, which is the closest thing to a real-life Terminator we’ve ever seen.

Like every other company, Apple and Google have had their share of highs and lows in the past — but one thing that’s for sure is that neither of them can keep going from strength-to-strength indefinitely; they’ll both stumble at some point in the future.

But which will be the first to take a tumble?

Join us in this week’s Friday Night Fight between Cult of Android and Cult of Mac as we battle it out over that very question!

When Google reorganized itself into a subsidiary of a new over-arching company, Alphabet, you’d think that they’d have checked to see if anyone else was doing a similar business with the name.

In fact, BMW also does business as Alphabet, and they own the trademark and the .com URL to boot.

BMW makes cars, and Google is working on a self-driving car. That seems like possible grounds for a trademark infringement suit, right?

Apple Metal, introduced at last year’s WWDC, gives developers low-level access to the GPU to maximize the graphics and performance potential of their games. Now Android gamers are going to get a taste of that, too.

No, Apple isn’t bringing Metal to Android — but Google is adopting an alternative called Vulkan.

Google just dropped a bombshell announcement that the operating structure of the company is getting seriously shaken up. To start, co-founder Larry Page broke the news of Alphabet: a new holding company which Google will operate under moving forward. Page will operate as the CEO with Sergey Brin as President effective immediately.

After the discovery of several dangerous flaws in a few short weeks, Android’s security — or lack thereof — has been big news. Google has acted quickly to eliminate the Stagefright flaw that left 95% of Android devices vulnerable to attack, but others have since wormed their way out of the woodwork.

Now fans are asking how these flaws made their way into public Android releases, compromising the security of more than 1 billion users worldwide. Could Google be doing more to prevent it? And are its hardware partners doing all they can to patch holes in their own software?

Join us in this week’s Friday Night Fight between Cult of Android and Cult of Mac as we fight it out over these questions and more!

Google will finally launch Android Pay, its brand new mobile payments service, alongside a refreshed Nexus 5 from LG in October, a new report claims. The Apple Pay competitor will take advantage of Android M’s native support for fingerprint scanners.

Apple executives are joining top brass from 12 other major U.S. corporations at the White House today to announce a $140 billion pledge in new investments to decrease their carbon footprints.

The 13 companies which also includes Microsoft and Google, are joining the Obama Administration’s push to lead the effort against climate change ahead of the the United Nations climate-change summit in Paris later this year by launching the American Business Act on Climate Pledge.

Every mobile platform now ships with its very own virtual assistant, and while they all offer a similar set of basic features, Google Now and Siri are way ahead of their rivals. Google Now knows what you want and when you want it, but Siri has sass and personality, and is about to get a whole lot better with the help of Proactive.

If you were to pit the two against each other in a virtual ring, which one would come out wearing the belt? Join us as we find out in this week’s Friday Night Fight between Cult of Android and Cult of Mac!

If you have young children, the last question you want to hear on any long journey is, “Are we there yet?” It’s never asked just once; it’s asked again and again and again until you angrily threaten to turn around and go home, or you plow into a tree.

The question is so infuriating that even Google Maps can’t take it. Ask the maddening question a few times while navigating and you’ll get the angry response you deserve.