
Photo: Alphabet/Google
When Google reorganized itself into a subsidiary of a new over-arching company, Alphabet, you’d think that they’d have checked to see if anyone else was doing a similar business with the name.
In fact, BMW also does business as Alphabet, and they own the trademark and the .com URL to boot.
BMW makes cars, and Google is working on a self-driving car. That seems like possible grounds for a trademark infringement suit, right?