A chaotic rollout, undertrained staff and a $3,500 headset nobody could sell: a new book excerpt reveals the human cost of Apple’s retail decline through its struggles to sell Vision Pro.
Wired published a Vision Pro-focused excerpt Tuesday from Mutiny: The Rise and Revolt of the College-Educated Working Class, by Noam Scheiber. He reports on labor for The New York Times.
With the surprise retirement of Apple COO Jeff Williams on Tuesday, all bets are off concerning the next CEO of Apple.
Williams, a 27-year Apple veteran, was widely regarded as the likely next CEO of Apple when Tim Cook eventually steps down.
But with Williams out of the running, Apple senior vice presidents John Ternus or Craig Federighi are now seen as the most probable candidates for the top spot.
But I think it could be someone else entirely — and it’s a pick I haven’t seen anyone else make.
Here’s who I think might be the next CEO of Apple, and why.
It’s good to be the CEO — Apple chief executive Tim Cook was paid $98.7 million in 2021. That’s a combination of a base salary, an incentive plan and other compensation, but the lion’s share is in Apple stock.
Other top Apple executives also have 8-figure annual compensation packages, if not anywhere close to Cook’s.
Apple told its retail employees that it will likely start reopening Apple Stores sometime during the first half of April, according to memo sent to various store employees on Tuesday.
Apple shuttered 467 of its stores outside of China as a precaution as COVID-19 rapidly advanced around the world.
Apple Stores across China will remain closed into next week amid the growing coronavirus crisis.
All 42 stores were closed this week because of the outbreak but were scheduled to open Feb. 10. In a memo to Apple Store employees this morning, Apple retail chief Deidre O’Brien indicated a reopening time is on hold until further notice.
Apple now offers new moms and dads a month of flex time after returning to work from paid parental leave after giving birth or adopting a child. The hope is there’ll be less stress for the new parents.
Tim Cook opened the doors at the reopening of Apple’s iconic Fifth Avenue Apple Store in New York, just as the iPhone 11 went on sale.
Cook counted down to the 8am EST opening with fans, then pushed open the large glass doors to let customers inside the refurbished Apple Store. He even threw out high fives as people filed into the store to buy their new handsets and Apple Watches Series 5s.
Deirdre O’Brien, Apple’s new retail boss, received a nice bonus alongside her recent promotion. According to filings made by Apple, O’Brien was awarded restricted stock options valued at more than $8 million.
In total, she was given two sets of 23,922 restricted stock units: one performance-based, and one which will vest across three years through August, 2021. Well, that’s one reason to stay in the job!
When Apple fires an executive, the company is rarely straightforward about the situation. Apple never puts out a press release stating plainly that the executive was canned. So Tuesday’s unexpected announcement that Angela Ahrendts, Apple’s head of retail, is leaving in April led many to suspect she was fired.
That’s because the announcement came as a surprise and seems rushed. She’s certainly not retiring or quitting to join another company. The press release phrase “new personal and professional pursuits” sounds like code for “canned.”
Apple‘s CEO told his employees that the company’s new head of retail sales is “one of Apple’s most passionate and experienced advocates for our customers and employees.” Tim Cook also highlighted Deirdre O’Brien’s previous experience with Apple retail operations.
These comments came in an email sent this morning to retail emplyees. The full text of this is now available.
Apple tapped Deirdre O’Brien to be its new retail boss today in light of the news that Angela Ahrendts plans to leave the company.
While O’Brien may not be a household name to most Apple fans, she’s been with the company for more than three decades. From the days of Steve Jobs saving Apple from bankruptcy to watching Tim Cook leading the company to a first-ever $1 trillion valuation, O’Brien has seen huge changes during her tenure with the iPhone-maker. Now she’s set to be one of the most powerful people in Silicon Valley.
Here are six things you didn’t know about the new Apple retail boss.
Longtime Apple retail boss Angela Ahrendts is leaving the company after reshaping Apple’s online and retail strategies over the last five year.
Apple revealed today that it has named Deirdre O’Brien as the new senior vice president of Retail + People. Ahrendts, who was once looked at as a possible successor to Apple CEO Tim Cook, is leaving the company for new personal professional pursuits.