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Luke Dormehl - page 156

Apple declines chance to defend EU tax case

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money
Apple doesn't want to speak in public about its tax dispute.
Photo: Ste Smith/Cult of Mac

Apple has turned down the invitation to publicly testify before the European Parliament’s special committee on tax evasion. According to the company, the reason is that it doesn’t want to risk doing anything which could harm its ongoing appeal against the massive EU tax bill it faces.

In a letter to the EU committee published today, Apple said that, “It is important to ensure public commentary does not prejudice those proceedings.”

iPhone chipmaker dives after Apple confirms plans

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chips
This is why you don't put all your eggs in the Apple basket!
Photo: Intel

Shares in Anglo-German company Dialog Semiconductor plunged today after the chipmaker admitted that Apple was cutting its orders by around 30 percent this year.

Dialog shares fell 17 percent on Friday, based on the company telling investors that Apple will be using its chips for only two of its three new iPhones for 2018.

Announcement of Apple’s new North Carolina HQ ‘imminent’

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Research Triangle
But new HQ isn't without its controversy.
Photo: Ildar Sagdejev/Wikipedia CC

An announcement about Apple’s plans to build a new HQ in Raleigh, North Carolina is “imminent,” a new report suggests.

This follows another recent news story suggesting it is a “done deal,” just so long as the proper incentives package is agreed. From the sound of things, Apple is pleased with the way talks have progressed!

Apple works with Microsoft to create new braille standard

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Braille
Accessibility is a major focus for Apple.
Photo: Stefan Malmesjö/Flickr CC

Apple is, rightfully, focused on accessibility issues with its products — and today it gave us one more reminder of that.

Working with other industry leaders, including Microsoft, Apple has helped develop a new standard for braille displays. It was announced by the non-profit USB Implementers Forum (USB-IF) with the goal of making it easier for blind users to use computers.

Apple now has it own Global Music Publishing division

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Streaming services like Apple Music dominate the US music market
Apple wants to build better relations between itself and artists.
Photo: Drake

Apple is launching a new music publishing division, headed up respected industry executive Elena Segal.

The newly created Global Director of Music Publishing role will involve working in both the United States and London. Creating the post was apparently one of the first moves made by Oliver Shusser, who recently took over as head of Apple Music.

Apple is seeking a UI designer to help with its AR plans

By

ARkit
Apple is all-in on augmented reality!
Photo: Dent Reality

Looking for a job for Apple working on a technology that Tim Cook has personally endorsed as one of the most exciting pieces of tech around?

If so, you may be interested in a recent job posting for a 3D UI Frameworks Engineer, underscoring Apple’s interest in all things augmented reality. Who knows? You could even wind up working on Apple’s rumored AR headset.

Find My iPhone helps save kidnapped bride from forced marriage

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Find My iPhone
Well, this is one we've not heard before!
Photo: Jim Merithew/Cult of Mac

We’ve heard about Apple Watches saving people’s lives before, but here’s a new one: an iPhone which helped someone escape a forced marriage.

That’s what happened to a U.K. citizen, whose parents effectively kidnapped her by tricking her into vacationing in Bangladesh for what would have been an enforced marriage to her cousin. The incident took place in July 2016, although it only recently came to light due to a court case.

Fox boss says Apple is ‘dabbling’ in original TV

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James Murdoch
Apple will need to be patient to succeed.
Screenshot: Recode

Apple is “dabbling” in TV, according to 21st Century Fox CEO James Murdoch. In an on-stage interview at Recode‘s Code Conference, Murdoch touched on the subject of tech companies moving into original content creation and distribution.

His message? That Apple will need to be patient and willing to fail if it’s going to have a hope of succeeding.

Apple could finally get its iPhone super-cycle this year

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iPhone X home screen
2017 is on track to be a great year for Apple.
Photo: Apple

Apple could sell a massive 350 million iPhones in the next 12 to 18 months, GBH Insights analyst Daniel Ives writes in a new note to clients.

Despite a record March quarter, Ives claims that fans have nonetheless been reluctant to buy the most recent iPhone models, resulting in a possible wave of would-be upgraders waiting for the 2018-era-iPhones.

Cheaper HomePod, smarter Siri predicted for WWDC

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Siri display
Gene Munster thinks we'll see some big things at WWDC.
Photo: Ste Smith/Cult of Mac

Apple will introduce a Beats-branded $250 HomePod smart speaker at next week’s Worldwide Developers Conference, predicts Apple analyst Gene Munster.

Munster’s other predictions for the big Apple developer event include new HomePod capabilities, additional Siri abilities, extra Core ML extensions, and more.

New iOS game Pokémon Quest adds a dash of Minecraft

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Pokémon Company
The next big iOS hit?
Photo: The Pokémon Company

Move over, Pokémon Go; there’s a new Pokémon game in town!

Newly launched on Nintendo Switch and coming to iOS in late June, Pokémon Quest is a free-to-play title which looks like a mashup of Pokémon and Minecraft. And if it can rake in the kind of combined income of those two properties, its creators will be very, very happy indeed!

Alleged prototypes show colorful 2018 iPhone refresh

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TechnoCodex
Will iPhones go colorful again this year?
Photo: TechnoCodex

The 2018-era iPhone refresh could be a bit more colorful than recent years if two new images are to believed.

Supposedly leaked from one of the iPhone manufacturing plants in India, the pictures show two alleged iPhone prototypes, complete with “rich gold stainless steel frame” and violet and green color glass backs.

CarPlay and Android Auto are fast becoming standard for new cars

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CarPlay
CarPlay and Android Auto were found on roughly half of new cars sold in Q1.
Photo: Hyundai

Compared to iOS or even macOS, Apple’s CarPlay in-vehicle standard seems relatively minor in terms of importance. However, according to a new report, in-car systems such as this are rapidly becoming the norm.

In the first three months of this year, analysts at Canalys suggest that Apple’s CarPlay or Google’s Android Auto were available in 46 percent of new vehicles sold in Europe, and 52 percent of new vehicles sold in the U.S.

Pandora copies Spotify and Apple with $15 Family plan

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Pandora
Pandora's new plan lets up to six users listen to ad-free music.
Photo: Pandora

With around 5.18 million paying subscribers, Pandora is around one-tenth the size of Apple Music, which recently announced 50 million active users. But that’s not stopping it from doing its best to compete.

In order to compete with giants like Apple Music and Spotify, Pandora is matching their pricing with a $15-per-month Premium Family plan. The monthly subscription grants up to six family members access to the service with no ads, plus superior audio quality compared to Pandora’s free tier.

Services could push Apple past $1 trillion valuation in next year

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What’s it like to have your startup bought by Apple? Stressful
Apple could be about to make history!
Photo: Ste Smith/Cult of Mac

The giants of the financial world are firmly in Apple’s corner. First, mega investor Warren Buffett‘s company became Apple’s third-biggest public shareholder. Now investment titan Morgan Stanley has issued a note to clients, outlining why Apple is likely to pass a major financial milestone in the next year.

At time of writing, Apple is trading at $188.51. However, according to Morgan Stanley analyst Katy Huberty the stock has the potential to hit a price target of $214. Should it manage this feat, Apple will become the first company in history to surpass $1 trillion in market cap.

Mechanical keyboard gives your iPad a Mad Men makeover

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Rymek
Typing on your iPad is about to get a whole lot louder.
Photo: Rymek

Not garnering enough attention tapping away at your unfinished novel on your iPad in your local Starbucks? That will certainly change if you invest in Rymek’s latest keyboard accessory.

Designed to replicate the look and feel of a vintage typewriter, Rymek’s iPad-compatible mechanical keyboard will let you bash out the words between sips of whisky, while pretending you’re Mad Men‘s Don Draper.

New to iCloud? Apple will give you the first month’s storage for free

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Hacker who tried to extort Apple for $100k is spared prison
Apple wants more iCloud subscribers.
Photo: Jim Merithew/Cult of Mac

Apple is looking to hook more people to subscribe to its iCloud storage service — and like good salespeople they’re willing to give you the first hit for free, after which you’ll have to start paying.

At present, Apple offers you a tiny amount of storage for free as a preview of its iCloud storage. However, this is such a small amount that users will run out even if they’re only backing up the videos and photos on their iPhone. For most customers, it’s therefore necessary to pay a monthly subscription fee to Apple to cover all your storage needs.

Samsung must pay Apple $539 million for violating iPhone patents

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Samsung
Samsung argued it should pay just $28 million.
Photo: Jim Merithew/Cult of Mac

A jury has decided that Samsung must pay Apple $539 million in damages, following four days of deliberation — and years of ongoing legal battles.

The verdict is almost exactly in the middle of the $1 billion in damages Apple was requesting, and the $28 million Samsung’s lawyers felt the South Korean tech giant should pay.

5 ways HomePod could catch up with its rivals

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HomePod Close Up
We like the HomePod. We just think there's a lot more Apple could do with it.
Photo: Ste Smith/Cult of Mac

The iPhone dominates smartphone sales charts. The iPad is so ubiquitous that, for many, its name is a catch-all term for any tablet. The Mac is the most desirable computer out there. But the HomePod? Not so much.

According to figures released this week, Apple’s smart speaker made up just a tiny 6 percent share of all smart speaker shipments for the first quarter of 2018. What is Apple doing wrong? And what could it do to turn things around? Here are five suggestions for HomePod improvements we’d like to see.

How Apple could smartify iOS’ Do Not Disturb feature

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Patent
"Do Not Disturb" could get a lot more intelligent.
Photo: Apple/USPTO

With iOS 11, Apple introduced a “Do Not Disturb” feature that texts callers to let them know you’re driving or otherwise engaged if they try and phone when you’re busy. But a future version of the technology could perform a more useful feat by texting context-specific responses to the person calling.

In a patent application published today, Apple describes how your iPhone could analyze available information — ranging from fitness tracking apps to your calendar and location information — to figure out the most useful response to a message.

OS X has now outlasted Apple’s classic Mac OS

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os x
OS X passed a major milestone this week.
Photo: Olarila

Call it macOS or OS X if you want, but today Apple’s Mac operating system passed a major milestone: overtaking Apple’s classic Mac OS by a single day.

Pointed out by Jason Snell of Six Colors, the original Mac operating system lasted 6,269 days from January 24, 1984 to March 24, 2001. The current operating system, meanwhile, has lasted from March 24, 2001 to the present day — a total of 6,270 days! Time sure flies, right?

Latest Apple Pay promotion gives you free food delivery from Postmates

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Apple Pay
This is just the latest in a long-running series of Apple Pay promotions.
Photo: Apple

Apple wants you to use Apple Pay and it’s willing to reward you if you’ll give it a shot. The company’s latest Apple Pay promotion offers free delivery on food ordered from food delivery service Postmates through its app.

Unlike many of the one-week promotions Apple runs for Apple Pay, this offer runs through the end of June.

Apple is missing out on billions in subscription fees

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Apple waives developer fees for nonprofits, others in 8 additional countries
Apple should be squeezing more money out of customers. Or so one analyst thinks!
Photo: Ste Smith/Cult of Mac

Apple’s Services division is growing rapidly, but according to analyst Gene Munster it is still leaving billions of dollars on the table by failing to monetize its software in the way that it could.

Munster says that Apple should be following other high tech companies by charging monthly subscription fees for Pro Apps, aimed at audio and visual professionals. These apps include Final Cut Pro, Logic Pro X, Motion, Compressor and MainStage 3, each of which Apple currently sells for a one-off fee.