Apple Music gets a new boss


Jimmy Iovine is no longer the boss of Apple Music.
Photo: Apple

Jimmy Iovine’s tenure as leader of Apple Music appears to have come to an end.

Apple promoted Oliver Schusser to be the new head of Apple Music Worldwide. The move comes right after the streaming service hit the 40 million subscriber mark.

Eddy Cue, Apple’s senior vice president of internet software and services, announced Schusser’s promotion this morning in a memo to stafrers. Schusser’s new title will be VP of Apple Music and international content, according to the memo, obtained by Variety.

The promotion of Schusser will reportedly have no impact on Iovine’s standing with the company. Rumors popped up at the beginning of the year that Iovine plans to leave Apple in the fall. Iovine denied the rumors in later interviews.

A report last month claimed Iovine will transition into a consultancy role. He will continue supporting Cue, but will drop his daily involvement with Apple Music.

Schusser has worked under Cue for the last 14 years. He led international efforts for the App Store and iTunes while working out of London. Apple reportedly will relocate Schusser to California, where he’ll split time between Apple Park and the company’s Culver City offices.


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