Serious professionals hoping for tons of RAM on the new MacBook Pro are out of luck.
Apple decided to limit RAM options on its beautiful new machine to just 8GB or 16GB. That’s the same amount as the last MacBook Pro, which is more than enough for most consumers, but Apple claims adding more would be also be bad for pros.
The technology behind the Touch Bar on the new MacBook Pro couldn’t have been possible if Apple didn’t already make iOS devices, according to Apple’s VP of Software engineering, Craig Federighi.
After helping reveal the new MacBook Pro during Apple’s “Hello Again” keynote, Federighi explained to YouTuber Marques Brownlee that even though Touch Bar seems like an obvious evolution, Apple didn’t want to just slap a touchscreen on the MacBook and call it good. So the company spent years making sure Touch Bar would be something you’ll want to use immediately.
The new MacBook Pro is the most gorgeous laptop Apple’s ever made. It’s thin, powerful and touchable. There’s just one big problem: It’s expensive as f***!
Dropping two grand on a new MacBook isn’t an easy decision for many Apple fans. But if you’re lusting after the new MacBook Pro and don’t have quite enough cash to foot the bill, there are a few ways you can get a lower price.
Desktop computers aren’t going away any decade soon. Not if Jony Ive and Phil Schiller have to say anything about it.
In an interview with Ive, Schiller and Magic Man Craig Federighi, Apple’s team of vets explain that they don’t plan to ever morph the iPad and Mac together to make a Frankenstein desktop tablet like the Surface Studio.
Netflix won’t be embracing Apple’s vision for the future of television.
Apple revealed its plan to own your TV screen today with a new app called TV. The new service aims to unify your TV experience on iPhone, iPad and Apple TV by taking you straight to content, but the two best streaming services won’t be available.
Apple debuted the all-new MacBook Pro and its gorgeous Touch Bar at an event this morning, but if weren’t able to catch the action at work, you can now watch all the videos online.
The full video for the “Hello Again” keynote can be streamed from Apple’s website. Apple also uploaded five new videos to YouTube featuring the history of the MacBook Pro, the new Touch Bar and Accessibility features.
Watch them all below:
The new MacBook Pro won’t ship for another 2-3 weeks, but members of the media who got their fingers on the new Touch Bar came away from Apple’s event with rave reviews.
Apple hosted a hands-on section after today’s keynote and based on the quick impression the new MacBook Pro made, it looks like Apple has another hit on its hands.
Apple’s new Touch Bar looks like the most exciting new feature we’ve seen on the MacBook Pro in years.
Instead of fumbling to remember shortcuts, Touch Bar puts a handful of commands at your fingertips and dynamically adjusts to whatever app you’re in.
That sounds pretty magical, but what will that actually be good for? Developers will need to add support for their apps, so it might take a few months before Touch Bar really takes off. But if you’re doubting the usefulness of having a touch screen bar at the top of your keyboard, here are the cool things you can do on the Touch Bar.
While Apple was busying announcing two new 13-inch MacBook Pros today, the company quietly killed the smallest notebook it makes.
Apple officially discontinued the 11-inch MacBook Air today, making it no longer available for purchase. Now if you want the cheapest MacBook available, you’re going to have to think bigger.
Apple is making it a lot easier for Apple TV owners to find their favorite video content, with an all-new app called simply “TV” that puts everything in one place.
The new TV app debuted at an Apple event this morning that showcased how viewers will be able find new shows to watch as well as tune into live TV.
Are you ready to finally get some new Macs? It seems like forever since Apple busted out big updates for the iMac and MacBook, but today the wait for something new is over.
Apple’s “Hello Again” event is expected to feature tons of new Mac hardware. The keynote kicks off at 10 a.m. Pacific today, and will livestream from the company’s HQ in Cupertino, California. We’ve already seen tons of pictures of the new MacBook Pro and heard of a new app for Apple TV that’s coming, too. But today’s event could feature some game-changing hardware no one was expecting.
Cult of Mac is here to to liveblog all the action once the festivities start, with all the brilliant analysis, dull wit and pithy snark we can come up with. Join us for the wild ride.
The new MacBook Pro is nearly here!
Months of rumors and leaked images finally culminate today with Apple’s second keynote in two months. Live from Apple’s campus, Tim Cook and Co. are expected to unveil the all-new Mac lineup.
Apple’s “Hello Again” keynote starts today at 10 a.m. Pacific and you don’t need a press badge to watch. All the festivities will be livestreamed from Apple’s HQ in Cupertino, California, so you can follow along on your iPhone, iPad, Mac or Apple TV.
Here’s how to get in on the action:
Apple’s wireless future has been delayed.
The iPhone-maker revealed today that it is still not ready to start shipping AirPods, even though customers were told they would launch by the end of October.
Google’s new smartphone, the Pixel XL, can’t match the iPhone 7 Plus when it comes real-world speed.
In a new speed test pitting the mighty iPhone 7 Plus against Google’s handset, the Pixel XL gets absolutely stomped, despite having more RAM and the latest SnapDragon 821 processor.
Watch the iPhone 7 kill the Pixel XL:
On the eve before Apple is expected to unveil the future of the Mac, Microsoft fired its biggest shot at taking down the Mac with its first ever all-in-one PC.
It’s beautiful. It’s powerful. And it could give the iMac some serious competition.
Apple’s next iPhone will feature an all-glass back, according to the latest rumor out of Asia that also claims the 2017 iPhone will come in three different sizes, with one that’s in between the iPhone 7 and iPhone 7 Plus.
Apple plans to unveil a new way to discover what to watch on TV at its event tomorrow.
The new recommendation service will come in the form of an app, according to a new report that claims it will also help networks by giving them a place to promote new show.
Apple can’t make enough iPhone 7 devices to satisfy demand from customers (and from Wall Street to make more money).
During Apple’s Q4 2016 earnings call today, Apple CEO Tim Cook and CFO Luca Maestri hinted that big things are in the pipeline that should put the company back on track to growth — and it all starts Thursday with the MacBook Pro.
Here’s what we learned from the Q4 earnings call:
Apple is set to report its Q4 2016 earnings today, only instead of it being a time for celebration, the company is expected to announce its first annual revenue decline in 15 years.
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Apple CEO Tim Cook and CFO Luca Maestri warned Wall Street that this quarter wouldn’t smash any records, but with the iPhone 7 doing better than expected, could relief be on the way?
Investors and analysts will grill Apple about how well the company expects to perform next quarter during today’s earnings call. And Cult of Mac will be right here, liveblogging the whole shebang when it starts at 2 p.m. Pacific.
Come join the fun — it’s livestreaming on Apple’s investor site.
Apple today revealed its results for the fourth fiscal quarter of 2016. While the company made as much revenue as expected, it still posted its first annual revenue decline since 2001.
The good news for investors is that Apple is projecting a lot of iPhone growth next quarter. In Q4 2016, Apple earned $46.9 billion in revenue and $9 billion in profit, but in Q1 2017 Apple predicts it will rake in $76 billion to $78 billion.
Need more proof that Apple is going to launch a new MacBook Pro on Thursday?
Apple accidentally leaked images of the OLED touchbar on the upcoming MacBook Pro in its latest update for macOS Sierra. Not only do the images confirm what we’ve known for months, but they also give us a glimpse at how the Magic Toolbar will work.
Check it out:
The rotting corpse of Blackberry Ltd. may provide the extra juice needed to get Apple’s car project rolling.
Apple has reportedly poached key engineers from BlackBerry’s QNX team in Canada to help develop the operating system for its self-driving car. And the iPhone-maker has set up shop just five-minutes away from the QNX offices.
AT&T is getting into the television streaming game.
The company revealed today that it is launching a new streaming service called DirecTV Now in November and not only will it come with over 100 channels. It also won’t count against your mobile data.
Mac fans are guaranteed to see a new MacBook Pro with an all-new keyboard at the “Hello Again” keynote on October 27.
Apple added assets in its newly released macOS Sierra 10.12.1 update that appear to confirm the new OLED touch bar on upcoming MacBook Pro.
During tomorrow’s Apple earnings call, Tim Cook is likely to unload some bad news. Wall Street expects Apple to report its first annual revenue decline since 2001, snapping one of the most impressive streaks ever witnessed.
Slumping iPhone sales mean Apple’s annual revenue could drop to $215.67 billion for 2016. That would be a significant decline from the $233.72 billion in revenue Apple posted in 2015 — but there may be light at the end of the tunnel.