Alex Heath - page 4

Apple rarely gives tours of its facilities, but it showed ABC News the inner workings of its top secret health lab for the purpose of hyping the upcoming Apple Watch.

Located in an unassuming lot near its Cupertino headquarters on 1 Infinite Loop, Apple employees have been working out for years in secret to collect valuable health and fitness data.

Apple is beefing up its iAd network for iTunes Radio by making it easy for advertisers to target certain customers. Like iAds for apps, advertisers can also buy their own audio ads without having to go through Apple’s sales team.

The change seems geared towards making advertising on iTunes Radio a more attractive opportunity, especially now that brands can use Customer Match, Apple’s ad-targeting system.

One of the biggest questions surrounding the Apple Watch is how well its value will stand the test of time. Will Apple offer some sort of upgrade program for the opulent 10K Edition model? Will the tech-laden timepiece on your wrist be obsolete in two years?

Gazelle is banking on there being a thriving market for used Apple Watches as early adopters upgrade, much like there already is for used iPhones and iPads. The company announced its new trade-in program today ahead of the Watch’s April release.

Apple is preparing a complete revamp of Beats Music that will directly integrate the streaming service into all of its products. The timing could not be more perfect, because streaming subscriptions like Spotify have finally overtaken CD sales.

We got our first look at Apple Watch knockoffs at CES earlier this year, and while those junky devices were about as basic as they could be, more advanced knockoffs have hit the market since.

From right out of China, behold this shameless Apple Watch clone running Android:

Apple is planning its own cable-free TV service for a fall launch, and it’s pulling out all the stops to lure potential content partners.

According to a new report, networks Apple is courting have been offered complete access to viewer data, such as what shows they watch and when they watch them. It’s an unusually friendly negotiating approach for Apple that signals the company really wants to get the service off the ground soon.

It’s looking like 2015 will finally be the year that Apple’s dream TV service becomes a reality.

After years of reports that the company has been trying to get its own TV subscription off the ground, June is on track to be the month it’s debuted for the world to see. The service will reportedly offer around 25 channels and cost a little more than the competition.

The Apple Watch isn’t available for preorder yet, but that hasn’t stopped accessory makers from proudly showcasing their wares for the upcoming device.

We still don’t know if Apple will let Apple Watch accessories connect directly into the smartwatch’s mysterious port, but there will be plenty of fancy stands and even some third-party bands.

Here are 12 Apple Watch accessories to trick out your fancy new wearable:

Who knew that Tim Cook was a Mad Money fan? The Apple CEO surprised CNBC’s Jim Cramer by calling in today to congratulate the show host on his 10th anniversary of being on air.

The two men discussed ResearchKit, dealing with competition, Apple’s incredible growth on Wall Street over the last decade, and more.

For the first time, Apple has made it possible for those without an App Store developer membership to use iOS betas. Anyone can legitimately download and install today’s iOS 8.3 beta by joining Apple’s official Beta Testing Program.

OS X Yosemite was the first software release that could be beta tested by non-devs, and now that Apple has flung open the gates on iOS, many more people will likely opt-in to be on the cutting edge of where the operating system is headed.

Apple is allegedly planning even more variations of its Watch, with up to three casings in the works for later this year.

If you’re an Apple shareholder who wants the company to buy Tesla, you are not alone. At the iPhone maker’s annual shareholder meeting in Cupertino yesterday, Tim Cook dodged not one, but two questions about whether Apple has plans to buy the electric car company.

While Apple is the ultimate example of a corporation that refuses to comment on rumors or speculation, Cook could have given a flat-out “no” and that would have been the end of it.

Instead, the Apple CEO danced around the question like he had a secret to hide.

Apple blew us away today with its HBO Now partnership, sexy new MacBook, and ResearchKit. But the star of the show was Apple Watch, which has the potential to be either a game changer or massive flop.

For those who don’t remember, this was the second time Apple execs have taken the stage to talk Apple Watch. We got an initial preview of the Watch back in September, and today’s event was more for filling in the knowledge gaps.

While we already knew the Watch’s main selling points and the kinds of apps it would run, there was still some crucial information that needed answering. Luckily Apple did address the most important questions, but it also left certain aspects of the Watch in ambiguity.

What will make or break the Apple Watch for most people isn’t a fancy band or the feel of the Digital Crown. It will be the apps they can use.

And after today’s Spring Forward event, it looks like a lot of apps will be ready for Watch on day one.

There won’t be an App Store on the Watch itself, but you’ll be able to install apps directly from a special section of the App Store on a paired iPhone. Here are what the hottest third-party Watch apps will look like, including ones Apple isn’t showing off on its site:

Apple’s big keynote just ended, and iOS 8.2 has already been released.

The update includes the new companion app for the Apple Watch, which will be required for setting up the device and loading apps. It also can’t deleted, which means it will be a constant reminder of the Watch you don’t.

Here’s what the official Apple Watch app looks like:

Apple is hosting a big media event today in San Fransisco for the hotly anticipated Apple Watch. It’s been about six months since the Watch was first shown off to world, but plenty of questions still need answering, like pricing beyond the $349 base model and when the wearable will go on sale. App demos should also be a big part of today’s presentation, because killer software will be instrumental in convincing people to buy an Apple Watch.

And who knows, there could always be some surprise Mac news.

The event starts at 10 a.m. Pacific, and Apple will provide a (hopefully working) live stream on its website. We’ll be breaking down all the news you need to know, with expert analysis and the usual pinch of sass. We invite you to follow along with us below. No need to refresh the page; the liveblog updates on its own!

On March 19, the world’s most valuable company will join the world’s top stock index.

In a feat of great irony, Apple is replacing none other than AT&T on the Dow Jones Industrial Average this month. And even if you don’t care about the stock market, for Apple it’s a big deal.

How do you make Apple Watch apps without access to the actual device?

For many developers, it doesn’t get better than the simulation tools Apple provides and some cardboard cutouts. But for a select few, Apple has given the opportunity to test the unreleased Watch in person at a top secret lab.

Apple’s March 9 “Spring Forward” event is just around the corner, and its tagline can only mean one thing: Apple Watch news galore.

Scheduled for the day after daylight saving time kicks in, we expect Apple to shower us with details about the upcoming wearable, including pricing and availability. Select Apple Watch apps from App Store developers will likely be shown off as well to whet our appetites for what’s to come.

While there’s a chance some new Mac hardware could share the stage Monday, we expect the event to focus mostly on all the unanswered questions surrounding the Apple Watch.

What are those questions? Glad you asked:

It’s easy to see how Samsung ripped off the iPhone with the Galaxy S6’s hardware. The metallic frame with chamfered edges, antenna bands, and very familiar port positioning is blatantly taken from the iPhone 6.

But Samsung hasn’t just copied the way the iPhone looks physically. It’s also replicated elements of iOS in a way that’s so evident it’s embarrassing.

There’s no way you haven’t heard of “the dress.” The viral sensation that swept the world last week will probably go down as the most popular story of 2015, and it’s only March.

Naturally, it makes sense for you to be able to show your support for #teamwhiteandgold or #teamblueandblack with an iPhone case.

A new book about Steve Jobs is coming later this month, and it’s the first look at the late Apple co-founder that the company has aided in making since Walter Isaacson’s biography.

Becoming Steve Jobs is written by Brent Schlender and Rick Tetzeli, two veteran journalists who scored interviews with people like Tim Cook, Jony Ive, Eddy Cue, Pixar’s John Lasseter, Disney CEO Bob Iger, and Jobs’ widow, Laurene Powell Jobs.

Apple’s new ad campaign might be its best yet, especially if you’re one of the iPhone owners that’s about to have your photo on a billboard.

Simply called “Shot on iPhone,” it’s hard to call Apple’s campaign an ad at all — at least in the traditional sense. Apple crowdsourced photos shot with the iPhone by normal people around the world, and the result is a testament to just how incredible iPhone photography has become.