The audio manufacturer Shure is known for its excellent headphones, which makes it a favorite target of counterfeiters.
In May, Shure helped Chinese authorities bust knockoff shops run by two Shanghai companies that were making copycat Shure headphones. The raids uncovered large quantities of Shure E2c and E4c earphones, which sell for about $70 and $170 respectively, as well as headphones branded JVC and Audio-Technica.
Unlike copycats of yore, today’s counterfeiters are amazingly sophisticated and accomplished, turning out high-quality knockoffs that in some ways rival the originals. Flickr user digaderfox bought a pair of fake Shures on eBay last year, and documented the surprisingly high quality of the knockoffs on the photo site.
Apple is also is becoming a target of copycats, with amazingly good knockoffs of iPhones and headsets coming onto the market.
SEE ALSO:
Marvel At the Ingenuity of the Chinese iPhoney, iPhone Knockoffs Now Near Perfect
Paul Applebaum, Shure’s Executive Vice President and General Counsel, said counterfeiters are increasingly sophisticated. Some are setting up convincing factory-direct websites, or hijacking U.S. eBay accounts to make it appear goods are shipped domestically.
Full interview after the jump.