Sounds remarkably similar to "Think different." Photo: Swatch
Apple is suing Swatch over the Swiss watchmaker’s “Tick different” trademark.
Apple claims the trademark is a play on the “Think different” slogan it used for an iconic ad campaign in the late 1990s. To win the legal battle, Cupertino must prove that at least 50 percent of consumers associate the phrase with Apple branding.
The iPhone has never been more popular with teens, according to a new survey that found 76 percent of U.S. teenagers with a smartphone own an Apple.
Investment firm Piper Jaffray’s semiannual teen survey discovered that iPhone ownership among teenagers rose seven points from spring 2016, when 69 percent of U.S. teens owned an iPhone. The news gets even better for Apple — 81 percent of teens surveyed say they plan to buy an iPhone the next time they upgrade.
Get the new iOS update on your iPhone now. Photo: Ste Smith/Cult of Mac
Apple is busting out a big batch of beta updates for developers today, bringing a host of new bug fixes and performance improvements to every single one of its platforms.
Developers can now download the second beta builds for iOS 10.3.2, macOS 10.12.5, watchOS 3.2.2 and tvOS 10.2.1 directly from Apple’s developer center, adding new fixes to iPhones, iPads, Macs, Apple TV and Apple Watch.
Rilee & Lo's gender-neutral Apple Watch bands fit like a glove. Add a few stacking bracelets to complete the look. Photo: Rilee & Lo
Fusing tech and fashion is the cornerstone of Rilee & Lo — makers of highly stylish stainless steel Apple Watch bands. Patent-pending for a reason, these bands fit perfectly and come in a range of beautiful finishes.
The bands contain a stretching mechanism allowing them to expand and contract for a super-comfy, close fit.
Grab a band for yourself or a give as a gift — for both sexes. Check out the full lineup of Rilee & Lo’s stunning bands in our Watch Store.
It will deliver a big boost to one Apple supplier. Photo: Ste Smith/Cult of Mac
Apple has reportedly added a second Apple Watch supplier to its manufacturing chain.
Until now, Quanta Computer has been the only assembler of Apple’s wearable, but Compal Electronics is expected to begin shipping Apple Watch Series 1 and Series 2 units in the second half of 2017.
Will Apple reach its own targets for Q2? Photo: Ste Smith/Cult of Mac
Apple has confirmed that it will reveal its Q2 2017 earnings during a conference call on May 2.
The company’s results for the second fiscal quarter of this year will reveal the state of demand for iPhone 7 almost eight months into its cycle, and whether there is still plenty of excitement for the new MacBook Pro.
The iPad Air was a massive hit for Apple. Photo: Apple
Imagination Technologies has confirmed that Apple will no longer use its graphics processing technology in future iOS devices.
The British company revealed that Apple is developing its own graphics processing units (GPUs), and it suspects Cupertino might be ripping off its intellectual property.
Apple Watch is the perfect workout companion. Photo: Apple
Apple dropped a colorful new ad for the Apple Watch Series 2 this morning to promote the wearable’s fitness features and waterproof design.
The fun new Apple Watch ad features a cast of different athletes going through their workouts while Beyoncé’s song “Freedom” blasts throughout the video. Other athletes and adventurers can be spotted in the minute-long ad that encourages watchers to “live bright.”
Theater Mode finally makes its way to Apple Watch in watchOS 3.2. Photo: Ste Smith/Cult of Mac
The new Theater Mode in watchOS 3.2 can do more than keep you from annoying others when you’re at the movies. If you track your sleep with your Apple Watch, Theater Mode can help you get some extra shut-eye.
Former Apple Mail engineer Terry Blanchard. Photo: Readdle
One of the most important engineers behind Apple’s own Mail app has decided to leave the company and lend his skills to another email app creator.
Readdle, makers of the popular Spark email app for iOS, has hired away former Apple Mail engineering manager Terry Blanchard to work on ‘the future of email’ after he helped Apple develop its email app for the past six years.
Grab iOS 10.3 while it's hot! Photo: Ste Smith/Cult of Mac
The first big iPhone and iPad update of 2017 has finally arrived.
Apple finally released iOS 10.3 to the public today after months of beta testing the new software. iOS 10.3 can be downloaded now as an over-the-air update, or installed via iTunes. iPhone and iPad owners can expect a rash of new features that not only make iPhone and iPad easier to use, but also more secure.
None of today's announcements were keynote-worthy. Photo: Apple
Apple’s “surprise” announcement of new products and software wasn’t all that surprising if you’ve been keeping up with the latest rumors.
Today’s updates were practically announced yesterday when the company said its store would be down in the morning for “maintenance.” Despite all the rumors of new iPads and RED iPhones that have been out for weeks, Apple still managed to sneak in a few surprises that were both good and bad.
We’re eagerly awaiting Apple’s rumored April keynote, but here’s the biggest, most surprising news from today’s teaser.
The new iPad Pro may feature smaller bezels. Photo: Ste Smith/Cult of Mac
The Apple online store will go down for scheduled “maintenance” tomorrow morning, and while it’s offline, you might want to get your credit card ready.
Recent rumors have promised Apple will launch new products this week. There are no plans for a big keynote, but there’s still a chance the Apple store will return with some sweet surprises.
Don't expect to see this on your own Apple Watch just yet. Photo: Gabriel O’Flaherty-Chan
Pokémon fans, prepare yourself for the coolest Apple Watch hack to date.
One of the most popular titles from the original Pokémon series has been reborn on watchOS. This Game Boy Color emulator hack dismisses the idea that Apple’s wearable is no good for gaming by running fan-favorite Pokémon Yellow.
If you’ve purchased a new iPhone in the last 12 months but failed to buy AppleCare+ to protect it, Apple is ready to cut you a break.
Apple has decided to extend the period in which iPhone buyers can get AppleCare+ to one full year from the data of purchase, after previously only letting you buy it within 60 days.
The new iPad Pro may feature smaller bezels. Photo: Ste Smith/Cult of Mac
Apple will surprise us with new products next week, according to supposedly trustworthy sources in the company’s supply chain. Recent rumors have promised a trio of new iPad Pros this spring, including a brand new 10.5-inch model with an improved design.
A no-frills Apple fitness tracker could get new users hooked on the Activity app. Image: Graham Bower/Cult of Mac
The Activity app is one of Apple’s most important and powerful products. Its three brightly colored rings are changing people’s lives around the world, inspiring individuals to make healthier choices throughout their day.
The trouble is, if you want to use the Activity app, your only option right now is to buy an Apple Watch — and Apple Watches are expensive.
With this kind of game-changing product, Apple usually wants to reach as big an audience as possible. Take the iPod, for example. It was too expensive for some consumers. so Apple released a no-frills, sub-$99 version called the iPod Shuffle. Could a similar strategy work for the Activity app? An affordable activity band from Apple could be a Fitbit killer.
Apple Watch is no flop. Photo: Jim Merithew/Cult of Mac
2016 was a fantastic year for Apple Watch, according to the latest info from the International Data Corporation that shows Apple’s wearable just experience its best quarter ever.
In its latest report, IDC analysts say Apple Watch is finally closing the gap on Fitbit, which just experienced its largest declines ever in the fourth quarter.
These are some of the best-selling straps for Apple Watch — bands we personally love and recommend for their quality, craftsmanship, value and style. Photo: Ste Smith/Cult of Mac
Whether you got the Apple Watch Series 3 or just want to up the game of an older model, we’ve got you covered with our Watch Store customers’ favorite bands. These are some of the best-selling straps for Apple Watch — bands we personally love and recommend for their quality, craftsmanship, value and style.
All of the newest bands and many more from each brand are available in our Watch Store. Read on to check out 10 customer favorites.
Apple is making another display change for this year's Apple Watch. Photo: Jim Merithew/Cult of Mac
Apple Watch Series 3 will ship with a new display technology as Apple looks to move away from the “touch-on-lens” (TOL) panels it adopted for Series 2.
Not only are TOL displays more expensive than alternate solutions, but Apple’s manufacturing partners are struggling to produce enough to meet demand. Apple is instead expected to switch to “glass-film” displays for its next model.
iOS 10.3 is full of new features. Photo: Ste Smith/Cult of Mac
Developers received a fresh new batch of updates from Apple today: the third beta builds for iOS 10.3, watchOS 3.2 and tvOS 10.2.
The new beta builds come two weeks after Apple’s last betas got made available to developers, bringing a host of bug fixes, performance improvements and even some new features and UI changes for iPhone, iPad, Apple Watch and Apple TV.
The amazing minds at Apple have developed a new method of charging electronic devices using tiny magnets.
Revealed in a new patent application published today, the system could be used in a future Apple Watch to allow users to top up their battery by winding the Digital Crown.
Whatever happened to Nike+? Photo: Graham Bower/Cult of Mac
At the most essential level, a running app should provide a reliable way to log your workouts: when, where, how fast and how far you run. Fancy features are all very well and good, but let’s be honest — if an app doesn’t get the basics right, it sucks.
Nike has been busy adding new bells and whistles to its Nike+ Run Club app recently. Which is great if you want stuff like photo sharing and news feeds. But all I want is to log my runs, and thanks to my Apple Watch Nike+, that critical function has become pretty unreliable.