Apple hopes the new Apple Watch Series 2 will become one of the most popular tech gifts this holiday season, so the company made some new ads highlighting the wearable’s fitness skills.
The two new ads, showing how Apple Watch can help you live a healthier life, were published on Apple’s U.K. YouTube channel today.
Watch them both:
Christmas is right around the corner, which means it’s time to start shopping for your loved ones. If one of them is a hardcore Apple fan, that might be easier than you think.
Apple products aren’t cheap, but there’s something sweet at every price point, from maxed-out Macs that cost an arm and a leg, to the latest iOS devices for someone really special, and awesome accessories that fit into any budget.
In this week’s Friday Night Fight, we’re putting away our pitchforks for one week only and focusing on great gifts for every Apple fan.
A day after a gloomy third-quarter sales report about the Apple Watch, CEO Tim Cook says the device is already having a record holiday as one of the season’s most popular gifts.
He shoppers bought a record number of Apple Watches during the first week of holiday shopping, and the wearable is on pace to have its best quarter ever to close out 2016.
Developers received a fresh new batch of beta updates this morning. Apple seeded the sixth build of iOS 10.2, just a few days after the last beta build was released.
Other beta builds include updates for macOS Sierra 10.12.2 and watchOS 3.1.1 that bring a number of bug fixes.
Apple Watch may be the most recognizable product in the wearables space, but it isn’t the best-selling.
Sales of Apple Watch are down more than 70 percent, according to IDC Research, which cites third-quarter sales figures of the wearables market.
The writing has been on the wall for smartwatches ever since Cupertino chose to focus on sports and fitness features for Apple Watch Series 2. Smartwatch sales are plummeting, and fitness seems to be the only profitable area remaining in the wearables sector.
More evidence of this trend emerged this week, with smartwatch trailblazer Pebble reportedly being acquired by fitness wearables specialist Fitbit. We might very well be witnessing the demise of the smartwatch as we know it.
So how did we get here? Is Apple Watch really only fit for fitness, or could it still one day fulfill its destiny and become a true wrist-based computing platform?
Could future Apple Watches ditch the rectangular form factor of current models and opt instead for a round watch design, similar to the Pebble Time Round?
A pair of patent applications filed today suggest this is something Apple is considering. Titled “Electronic device having display with curved edges,” the twin applications make no secret about what they contain.
The question is whether Apple will follow through with them.
Developers and public beta testers can now get their hands on updates for macOS Sierra 10.12.2, iOS 10.2 and watchOS 3.1.1.
Thanksgiving might be over, but with a new year right around the corner, it’s time to think about whether we should be thankful for Apple in 2016.
It hasn’t exactly been a spectacular year for Cupertino, but it certainly hasn’t been boring. We’ve gotten a new iPad Pro, iPhone 7 with big improvements, a greater Apple Watch, and the new MacBook Pro with Touch Bar and Touch ID.
But was all that enough? Is this a year you’ll look back on fondly as an Apple fan, or is it one to forget? Join us in this week’s Friday Night Fight as we decide whether we’ve been thankful for Apple over the past 12 months.
Apple’s one-day Black Friday event is now live in the U.S., Canada, the U.K., and other markets around the world. Just as expected, there are no discounts to take advantage of, but Apple is giving away free gift cards with eligible orders.
Apple is taking part in Black Friday this year, but it looks like it won’t be slashing any prices.
The company’s promotion has already gone live in Australia and New Zealand and it brings free gift cards with eligible purchases rather than tasty discounts. But don’t expect to get those gift cards with the latest Apple products.
With the launch of a GPS watch, and a renewed Nike partnership, Apple is getting serious about targeting runners. So is Apple Watch Series 2 the perfect running partner that Cupertino promises?
As an avid runner myself, I was keen to find out. Over the past couple of months, I’ve been training for the TCS New York City Marathon, and I took my Apple Watch Series 2 with me every step of the way — right up to the finish line in Central Park last week. Here’s how it measured up.
Apple’s HomeKit platform is set to power an entire community currently under construction in San Jose.
Real estate development firm KB Home revealed today that its new community, Promenade at Communications Hill, will be the first ever in the US to have HomeKit technology built-in, providing a seamless experience from the foundation up.
Ryan Verbeek is fashionable enough as he moves about Holland’s oldest city, but he says his style is not likely to draw much attention. His friends and more than 51,000 followers on Instagram beg to differ and are always curious about one detail — the band Verbeek is wearing with his Apple Watch.
The 17-year-old student has a collection of nearly 40 bands that he routinely switches out depending on his mood or wardrobe. His enthusiasm has gained him Instagram fame, free bands from companies hoping he will model them for his social media account, and a deal to collaborate with a French company to design a couple of bands.
As often happens, the best Apple deals we’re seeing this week are on refurbs and older-generation devices.
If you don’t demand the latest/greatest, you can definitely score a bargain on an iPad Air, Apple Watch and other Apple gear in this week’s roundup of best Apple deals.
Trump may be the new president, but with Christmas right around the corner, it’s not all doom and gloom. To get us in the mood and help you find the perfect present for that special someone, Apple today published its 2016 Holiday Gift Guide.
Apple released its second iOS 10.2 beta this week, and while we all got excited for brand new emojis and the TV app, we missed an awesome new feature that’s even more important: Emergency SOS.
Adopted from Apple Watch, Emergency SOS lets you discreetly contact the police in an emergency.
Apple might be the biggest company in tech, with revenues that make eyes water every quarter, but even some fans think it’s getting a little boring in Cupertino.
Following last week’s big MacBook Pro event, Apple has delivered everything it had planned for 2016. We’ve had upgrades to iPhone, Apple Watch, and the 12-inch MacBook; brand new AirPods (though those aren’t shipping yet); the diminutive iPhone SE and the 9.7-inch iPad Pro.
But was all that enough, or could Apple have done more? None of these releases were really that revolutionary, and investors are still waiting for Apple’s next big thing. So, is it true? Is Apple really boring now?
Join us in this week’s Friday Night Fight as we battle it out over these questions and more!
Analysts can’t agree whether smartwatch sales are tanking or booming.
In a new study that refutes IDC’s estimation that total smartwatch sales declined last quarter, analysts at Canalys argue that shipments actually rose 60 percent and the Apple Watch dominated.
Look alive, everyone! November is finally here, and that means Black Friday is on the way. However, you won’t have to wait until the 26th to start saving. Now that Apple has unleashed its new tech lineup, prices are falling for iMacs, and refurbished Apple products are making a comeback. Logitech is even getting a headstart on Black Friday sales with an $80 discount on their premier gaming headphones.
People in wheelchairs no longer get treated like second-class citizens when it comes to Apple Watch’s fitness-tracking features. With the recent watchOS 3.0 update, which brings lots of big changes to the fitness-oriented wearable, Apple Watch wheelchair workouts can be tracked after a quick and easy setup.
U.S. department store chain Kohl’s will start selling the Apple Watch at 400 of its 1,100 stores, beginning November 15.
The news comes shortly after rival chain Macy’s announced that it will start selling the Apple Watch at 180 of its stores. Interestingly, Kohl’s will differ from many other retailers by not selling the Apple Watch in its electronics section, but instead in its activewear and wellness category.
If you’re disappointed that the Apple Watch doesn’t boast a built-in camera, you may be interested to hear about a new watch band available for pre-order today.
Called CMRA, the third-party Apple Watch strap boasts a pair of HD camera with the ability for users to carry out “seamless photo and video capture” directly from their wrists.
One thing Apple didn’t tell us during its big MacBook Pro unveiling on Thursday is that its new machine runs iOS. However, it’s not quite the iOS you’re already used to.
Instead, Apple’s mobile operating system is there solely to power the MacBook Pro’s new OLED Touch Bar.
Apple today revealed its results for the fourth fiscal quarter of 2016. While the company made as much revenue as expected, it still posted its first annual revenue decline since 2001.
The good news for investors is that Apple is projecting a lot of iPhone growth next quarter. In Q4 2016, Apple earned $46.9 billion in revenue and $9 billion in profit, but in Q1 2017 Apple predicts it will rake in $76 billion to $78 billion.