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Amazing AR demo shows off Apple Park

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Apple Park ARKit
There's a great demo of ARKit at the Apple Park visitor Center.
Photo: Nobuyuki Hiyashi

There’s a pretty amazing demo of augmented reality technology at the new Apple Park visitor center.

The visitor center — which opened to the public on Tuesday afternoon — features a large-scale model of the new campus.

The model is large but bare bones. It looks like a classic architectural model with plain mockups of the buildings and the campus’ contours.

But pick up a nearby iPad, point the camera at the model, and it suddenly springs to life with lifelike plants, trees, and details galore. Check out the video below.

Apple Watch Series 3 is the wearable we’ve been waiting for

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apple watch
Don't buy a new Apple Watch on vacation.
Photo: Apple

The Apple Watch is finally ready to cut the cord with your iPhone.

Apple unveiled its new Apple Watch Series 3 at the iPhone X keynote in Cupertino today and it appears to pack all the features fans have wanted in an Apple wearable since the original was unveiled over two years ago.

Live blog: Apple unveils iPhone X, Apple Watch 3 and more

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Steve Jobs
With a photo of Steve Jobs in the background, Tim Cook talks about Apple's goal to "inspire the next generation of creators and innovators" in the new Steve Jobs Theater.
Photo: Apple

The wait for the iPhone X is nearly over.

Today at 10 a.m. Pacific in Apple Park’s shiny new Steve Jobs Theater, the most futuristic smartphone to ever come out of Cupertino will finally be unveiled. Over a year’s worth of rumors have led to this moment. Even though there’s almost nothing we don’t know about the new smartphone, anticipation is still off the charts for Apple’s $1,000 iPhone.

Cult of Mac will be right here live-blogging all the action with up-to-the minute analysis and insight. We’ll break down all the new features and surprises. The iPhone X won’t be the only star of today’s show, either: We’re expecting a new Apple Watch, updated Apple TV and much more!

Tim Cook and Co. are set to hit the stage soon, so grab some popcorn and come join the party below:

Everything we expect Apple to unveil at its September 12 event

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Tim Cook was short on surprises at the 'Hello Again' keynote.
What will Tim surprise us with this time?
Photo: Apple

The biggest Apple keynote of 2017 is just a few short hours away. And according to the rumors, its going to be one of the most memorable tech events in years.

When Tim Cook and Co. take the stage at the Steve Jobs Theater on September 12, we expect them to unveil not one, not two, but three new iPhones. A bunch of other new hardware and software is also on the docket, making this an Apple keynote not to be missed.

Here’s everything Apple will likely reveal.

Peek inside the incredibly extravagant Steve Jobs Theater on The CultCast

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Steve Jobs Theater
Steve Jobs theater, a true and fitting monument.
Photo: Duncan Sinfield

This week on The CultCast: A look at the new Steve Jobs Theater, a beautiful spectacle of technology and architecture, a physical manifestation of the Apple ethos, and a true and fitting monument. And like any Apple product, it packs some features that will delight you. Plus: Why it will probably be damn near impossible to purchase an iPhone 8. And we’ll pitch you our favorite gadgets, then vote on which is best, in an all new Faves ’N Raves!

Our thanks to Squarespace for supporting this episode. It’s simple to accept Apple Pay and sell your wares with your very own Squarespace.com website. Enter offer code CultCast at checkout to get 10% off any hosting plan.

Apple’s cryptic invitation confirms September 12 event

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Apple invite
The iPhone 8 is on the way!
Photo: Apple

The next iPhone keynote has been officially revealed by Apple today.

After months of anticipation and a flurry of rumors, Apple finally sent out media invites to its big iPhone 8 event today, welcoming the press to come to Apple Park for the big date.

Apple Park gets greener in latest drone video

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Apple Park
The Apple spaceship is nearly ready for launch.
Photo: Duncan Sinfield

The race to complete Apple Park’s Steve Jobs Theater before the iPhone 8 unveiling looks nearly over in the latest drone video that showcases Apple’s spaceship campus.

Construction crews are still spread across the gorgeous grounds putting the finishing touches on landscaping and other projects but from the look of things, it won’t be long before Apple employees finally move in.

Take a look:

Price tag on iPhone 8 will likely start at $999

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face tracking
Facial recognition could be the next big thing on iPhone.
Photo: Ste Smith/Cult of Mac

Getting your hands on Apple’s next generation iPhone won’t be cheap.

According to the latest report from the New York Times, the iPhone 8’s price tag will start out at a whopping $999, making it the most expensive smartphone Apple’s ever introduced.

Apple’s real estate ventures hint at massive hiring spree

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Apple's new HQ
The site of Apple's latest office building.
Photo: Google

Apple could come close to doubling its 25,000 Santa Clara Valley employees in the coming years, based on Apple’s aggressive long-term office space leasing in the region.

Its latest long-term lease is two buildings — collectively totaling 73,000 square feet — in Sunnyvale, near its 13,000 person Apple Park campus. Apple also leases another nearby 105,000 square foot building around three blocks away.

Apple Park campus is almost crossing the finish line

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Apple Park drone
Apple Park as it appears today.
Photo: Matthew Roberts

A new August drone flyover video of Apple’s spectacular Apple Park campus shows a headquarters on the verge of completion.

The video, by drone photographer Matthew Roberts, depicts both the circular Apple Park main building and its central garden as virtually complete — with most of the construction vehicles now gone. There are also looks at the Steve Jobs Jobs Theater, visitor’s center, and more.

Check it out below.

Jony Ive talks earbuds inspired by stormtroopers, Apple Park

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AirPods EarPods
Ive had the dark side in mind while designing Apple earbuds.
Photo: Ste Smith/Cult of Mac

Jony Ive has revealed that the company’s iconic white earbuds were inspired by Star Wars stormtroopers.

In a new interview, in which he also talks at length about Apple Park, the Apple design chief describes how he had the dark side in mind while creating them for the iPod.

Apple Park goes green in latest drone video

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Apple Park
The spaceship is nearly ready for liftoff.
Photo: Duncan Sinfield

Apple Park is finally starting to look like a finished project in the latest drone flyover video. Landscaping work is in full swing as construction crews race to finish the final details on the Steve Jobs Theater and other buildings.

The new Apple campus is still weeks away from being move-in ready. Vehicle traffic on Tantau Ave. was shutdown for most of July as Apple rushes to finish the Visitor’s Center too.

Take a look at the progress:

Drone flyover video shows Apple Park is all work, little play

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drone
Latest drone flyover video showcases Apple Park in all its glory.
Photo: Matthew Roberts

Apple Park is really coming together, and a new drone flyover video by Matthew Roberts shows it.

The video showcases not just the circular “spaceship” HQ, but also the visitor’s center, Steve Jobs Theater, landscaping, and more. It’s impressive stuff, and definitely worth checking it out. Watch the video below.

How Apple Park is like Steve Jobs’ ill-fated NeXT Computer

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Apple Park
Both examples of hubris on their creator's part?
Photo: Igor America

Apple Park is a physical manifestation of Steve Jobs’ undying hubris, a monument to fussy perfectionism that’s as crazy as his NeXT Computer, the not-entirely-successful computer he launched after being booted from Apple in 1985.

That’s the premise of a new Bloomberg op-ed, which draws parallels between the new Apple campus and one of Jobs’ most notorious tech launches. It’s interesting, but ultimately wrong. Here’s why.

Steve Jobs Theater lights up in new Apple Park drone video

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Steve Jobs Theater
It's nearly showtime at Steve Jobs Theater.
Photo: Duncan Sinfield

The lobby of the Steve Jobs Theater at the new Apple Park campus looks nearly ready to host Apple events. Crews are working around the clock to finish the new Apple headquarters and the entire site is finally starting to come together now that landscaping is almost done.

A new drone video reveals there’s still some work to go on the theater and the main spaceship building, but road striping and landscaping are well underway. The video includes an incredible shot of the theater lit up at night with Apple Park in the background.

Check it out:

Satellite footage shows Apple Park’s evolution over time

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Apple hQ
Apple's massive HQ has come a long way in the past two years.
Photo: Apple

Apple’s enormous $5 billion Apple Park campus has come a long way in the past two years, as a new video makes clear.

Taken by Planet Labs, a company with the goal of selling high-resolution satellite imaging, it depicts construction on the new headquarters from September 2015 through the present day. Check it out below.

Apple issues $1 billion green bond to fight climate change

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Can solar farms feed yaks?
Yak-friendly solar farms are one of Apple's big green projects.
Photo: Apple

Apple is putting its money where its mouth is when it comes to fighting climate change.

This morning, the iPhone maker issued a new $1 billion bond on with a special rule that proceeds raised from the bond sale will go towards investment in renewable energy projects.

Drone flyover video shows Apple Park nearing the finish line

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Apple hQ
Apple Park doesn't quite look like this yet, but it's getting there.
Photo: Apple

It’s almost the start of a new month, so that can only mean one thing: the latest Apple Park drone flyover video.

As with the latest flyover videos of the site, this video shows that construction work on buildings is almost complete, with only minor touches still to be done. However, the most significant work is on landscaping the massive site — which is likely to extend through the rest of 2017.

Check out the video below.

Apple’s patented pizza box gets a hands-on review

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Pizza box
A thin crust pizza from Caffé Macs in a round box.
Photo: The Outline

Apple’s patented pizza box set the tech press on fire earlier this week when Wired took a behind-the-scenes look at the nearly finished Apple Park campus.

Even though the story packed tons of interesting details about the campus — like how it originally looked like a penis until Steve Jobs’ son intervened — the custom-designed Apple pizza box stole everyone’s attention. The box has actually been on Apple campus for a long time, but was never seen by the public until now.

New MacBook Pros as WWDC? Don’t miss this week’s CultCast!

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Are you ready for Apple to make Macs
Are you ready for Apple to make Macs "pro" again?
Photo: Cult of Mac

This week, on The CultCast: new MacBook Pros at WWDC? Insiders say yes! We’ll tell you all we know. Plus: why future Macs might get much faster CPUs; Apple makes a big move to bring manufacturing back to the US; and we’ll wrap up with 5 weird and whacky facts about the new Apple Park campus.

Our thanks to Squarespace for supporting this episode. It’s simple to accept Apple Pay and sell your wares with your very own Squarespace.com website. Enter offer code CultCast at checkout to get 10% off any hosting plan.

Apple Park originally looked like a penis and 5 other wild facts

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Apple hQ
Steve's original vision was a bit different than this.
Photo: Apple

Apple pulled back the curtain of its new spaceship campus in a new interview that highlights all sorts of crazy facts about what went into the new campus, including how it Steve Jobs originally wanted it to look like a penis.

Obviously, Penis Park got scraped in favor of Apple’s perfect circle. But the perfect campus might not have been a disaster if Steve Jobs’ hadn’t shown some early drawings to his son, according to Wired’s deep look into the campus that also reveals how Apple went out of its way to invent an all-new pizza box that keeps crusts fresh.

Why Apple Park is Steve Jobs’ final project

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Steve Jobs, creator of the iPad and created on the iPad.
Steve Jobs played a major part in developing Apple Park.
Photo: Jeremy Martin

Apple’s epic Apple Park campus is more or less complete, and it’s celebrated in a great new Wired cover story, written by one of the best Apple journalists out there.

In the article, Steven Levy — who has had the inside scoop on Apple since the 1980s, and written two great books (The Perfect Thing and Insanely Great) on the company — makes a great argument that Apple Park is nothing less than the final product of Steve Jobs himself.

Here’s why:

Drone flyover video reveals Apple Park progress over past year

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The Steve Jobs Theatre still isn't ready to host events.
The Steve Jobs Theatre still isn't ready to host events.
Photo: Matthew Roberts

Apple’s new spaceship campus still isn’t quite ready for employees to move into yet, but the amount of work done over the past year has been absolutely astonishing.

In the latest aerial video of Apple Park, drone videographer Matthew Roberts takes fans through a breathtaking review of all the construction that’s gone on in the past year. You can watch as Tim Cook’s beautiful pile of dirt gets slowly redistributed across the campus as solar panels, glass walls and hundreds of trees get put in their proper place.

Check out the progress Apple’s made:

Landscaping Apple Park continues in new drone flyover video

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spaceship
Apple Park isn't this, well, park-like just yet.
Photo: Apple

Apple’s fantastic Apple Park campus reportedly opened to some employees last month, but construction crews are still racing to bring the project to completion.

As shown off in a gorgeous new drone flyover video by UAV filmmaker Duncan Sinfield, the buildings are virtually complete, but there are more construction vehicles than ever on site.

Check out the campus as it looks this month below: