Apple leadership

May 23, 1985: Bitter about being ousted from his position running the Macintosh division, Steve Jobs attempts to stage a boardroom coup to seize control of Apple from CEO John Sculley.

The 30-year-old Apple co-founder plans to overthrow Sculley while the CEO is away on a business trip in China. Unfortunately for Jobs, he makes a critical mistake when he tries to recruit the support of Apple executive Jean-Louis Gassée, who informs Sculley of the plot.

It’s the beginning of the end for Jobs’ first tenure at Apple.

Recently promoted Apple Chief Hardware Officer Johny Srouji will reorganize his division and shift oversight of product design in a move aimed at speeding up development of future devices, according to a new report Tuesday.

May 17, 1983: John Sculley takes the helm as Apple’s third president and CEO. The former Pepsi-Cola boss is short on tech experience but long on marketing, which will become increasingly important as the personal computer revolution ramps up.

Steve Jobs personally lured Sculley to Apple using one of the most famous lines in the history of business. “Do you want to spend the rest of your life selling sugared water,” Jobs asked Sculley, “or do you want a chance to change the world?”

This week on the Cult of Mac podcast: Holy mackerel, Tim Cook really is stepping down from his CEO role at Apple! And it’s happening sooner than most of us thought. His replacement, John Ternus, sounds like a solid pick — a hardware guy with a long history in Cupertino.

Cook himself says he wants the four-month transition to be “a textbook succession plan, the best in the world.” So the big question is, what will this transition look like for Apple? We’ve got some thoughts. (Lots of ’em, actually.)

Also on the Cult of Mac podcast:

• Is Tim Cook the best Apple CEO ever? Well, no, that would be Steve Jobs. Still, Cook’s time at the top has clearly been exceptional.
• Word on the street is that John Ternus might be a bit more Jobsian when it comes to his decision-making. And he’s already promising that Apple will “change the world once again” with its upcoming products.
• New rumors give us something else to ponder: the buzzy color of the iPhone 18 Pro and a key feature coming to the first folding iPhone that we feared we weren’t getting.

Listen to this week’s episode of the Cult of Mac podcast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video version, embedded below.

John Ternus, the Apple exec slated to become CEO in September, said Tuesday that the company is “about to change the world once again.”

Ternus, currently Apple’s senior vice president of 
hardware engineering, made the pledge to Apple employees during an all-hands meeting. During the talk, Ternus and retiring Apple CEO Tim Cook promised to work together to bring great new products and services to market.

Apple’s appointment of John Ternus as its next CEO signals a potential shift in leadership style at the company, with insiders pointing to his decisive approach to decision-making.

In contrast, outgoing CEO Tim Cook is more of a consensus builder.

Apple announced a sweeping leadership transition on Monday, naming longtime executive John Ternus as its next chief executive officer in September. Current CEO Tim Cook will move into a new role as executive chairman of Apple’s board of directors at that time.

“It has been the greatest privilege of my life to be the CEO of Apple and to have been trusted to lead such an extraordinary company,” said Cook in a statement. “I love Apple with all of my being, and I am so grateful to have had the opportunity to work with a team of such ingenious, innovative, creative, and deeply caring people who have been unwavering in their dedication to enriching the lives of our customers and creating the best products and services in the world.”

April 19, 1994: Gaston Bastiaens, the executive in charge of Apple’s revolutionary new Newton MessagePad product line, parts ways with the company.

“We can’t say whether he fell or was pushed,” says an Apple spokesman. Reports suggest that the departing Bastiaens, general manager of Apple’s personal interactive electronics division, is leaving due to his failure to make the Newton a financial success.

April 12, 1976: Apple’s third co-founder, a former Atari colleague of Steve Wozniak’s named Ron Wayne, cashes in his Apple shares for just $800.

Wayne, who owns a 10% stake in the company, throws in the towel after worrying that he doesn’t have the time or energy to properly invest in Apple. He later receives an extra $1,500 check to seal the deal. When he cashes it, he loses out on an investment that could have been worth billions.

“I was 40 and these kids were in their 20s,” Wayne told Cult of Mac decades later, referring to Apple co-founders Wozniak and Steve Jobs. “They were whirlwinds — it was like having a tiger by the tail. If I had stayed with Apple, I probably would have wound up the richest man in the cemetery.”

April 8, 1983: John Sculley, former president of PepsiCo, takes charge as Apple’s third CEO.

Despite a total lack of experience selling tech products, Sculley was lured to Apple by Steve Jobs himself. The Apple co-founder famously pitched the Pepsi exec with the line, “Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?”

March 4, 2014: Peter Oppenheimer, the Apple chief financial officer who presided over a decade of skyrocketing growth, steps down from the company.

After becoming Apple CFO in 2004, Oppenheimer saw the company’s valuation soar from $8.8 billion to $471 billion. Luca Maestri replaces Oppenheimer in this crucial position.

February 25, 1981: Original Apple CEO Michael Scott oversees a mass firing of employees, then holds a massive party. The Apple layoffs follow a hiring boom that led to what Scott called a “bozo explosion” at the company. They also stand as an early sign that the fun startup culture of Apple’s early days are gone forever.

“I used to say that when being CEO at Apple wasn’t fun anymore, I’d quit,” he tells a crowd of Apple staffers. “But now I’ve changed my mind — when being CEO isn’t fun anymore, I’ll just fire people until it is fun again.”

For many people at Apple, the day is the worst in the company’s history.

February 7, 1981: Apple co-founder Steve Wozniak is involved in a serious plane crash in California, resulting in his first lengthy leave of absence from the company.

At the time, Wozniak is flying a turbocharged, single-engine, six-seat Beechcraft Bonanza A36TC. In the plane with Woz is his fiancé, Candi Clark, her brother and her brother’s girlfriend. Fortunately, nobody dies in the crash, although Woz suffers minor head injuries.

February 2, 1996: Apple reveals that turnaround artist Gil Amelio will take over from Michael “The Diesel” Spindler as CEO of the struggling company.
With disappointing Mac sales, the disastrous “clone Mac” strategy and a failed Sun Microsystems merger to his name, Spindler is asked to resign by the Apple board. Then, Cupertino enlists supposed corporate miracle worker Amelio for the job.
Unfortunately, he turns out to be no more successful than Spindler in the role.

January 29, 1990: Apple CEO John Sculley appoints Michael Spindler as the company’s new chief operating officer.

Nicknamed “The Diesel” on account of his work ethic, Spindler’s new job continues his upward trajectory at Apple. Three years later, he will become CEO.

John Ternus, Apple’s head of hardware engineering, reportedly just added an even more critical role at the company, being put in charge of design for the first time.
The intent of the change might be to give Ternus the experience needed to someday become Apple CEO.

This week on Cult of Mac’s podcast: With the sudden departure of Apple’s UI design chief Alan Dye — and the prompt naming of a Steve Jobs-era veteran to take his place — are we looking at a software renaissance for iPhones and Macs?

We certainly hope so!

Also on The CultCast:

• Apple’s AI chief is out — and that could be great news!
• In another surprise twist, Intel might make chips for Apple again.
• And finally, it’s that time of year when we look at our Apple Music Replay stats and try not to whimper.

Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video version, embedded below.

The best people to ask about Steve Lemay, the new head of user interface design at Apple, are the people who’ve worked with him.

Spoiler alert: They seem absolutely thrilled. The word “excited” keeps coming up in their comments on the change in leadership.

Here’s what the people in a position to really know Lemay have to say about him.

John Giannandrea, the man responsible for making Apple Intelligence what it is today, is out. It’s an expected change, as senior management reportedly didn’t think Giannandrea could provide the leadership needed to develop critical AI products.

Amar Subramanya, who Apple poached from Microsoft, will replace Giannandrea. Prior to his short stint at Microsoft, Subramanya spent many years at Google — most recently as head of engineering for the Gemini AI chatbot.

Abidur Chowdhury, the industrial designer who helped shape the iPhone Air, reportedly left Apple for an unnamed AI startup.

“His exit made waves internally, given his rising profile within the design team,” according to a Bloomberg report.

Apple’s board of directors is reportedly amping up the search for a new CEO to replace Tim Cook, possibly as early as January 2026. The board recently “intensified preparations for Cook to hand over the reins,” according to a Saturday report from the Financial Times, which says the announcement of a new Apple CEO could come alongside the company’s post-holiday earnings report.

The story cited “several people familiar with discussions inside the tech group.”

October 29, 2012: Scott Forstall, Apple’s senior vice president of iOS software, is fired from the company after the disastrous Apple Maps launch. After Forstall is ousted, Apple divvies up the roles he previously handled among other high-level execs.

Design chief Jony Ive assumes leadership of the Human Interface team. Craig Federighi becomes head of iOS software. Eddy Cue takes control of Maps and Siri. And Bob Mansfield “unretires” to lead a new technology group.

October 15, 1993: John Sculley, the former CEO responsible for forcing Steve Jobs out of Apple, is forced to leave the company himself. When Sculley resigns as Apple’s chairman, he leaves with a golden parachute.

His parting gifts include $1 million in severance pay, a one-year consulting fee of $750,000, a commitment from Apple to buy his $4 million mansion and $2 million Learjet, and $2.4 million in stock options. Total take: around $10 million.

October 14, 2005: Tim Cook takes the reins as Apple’s chief operating officer. His new role as Apple COO continues his upward climb through the company’s ranks that will make him CEO less than six years later.

“Tim and I have worked together for over seven years now, and I am looking forward to working even more closely with him to help Apple reach some exciting goals during the coming years,” Steve Jobs says in a statement.

Apple is preparing for a major internal reorganization ahead of COO Jeff Williams’ retirement later this year. As part of the rejig, Eddy Cue, Apple’s senior vice president of services, will oversee the health and fitness team.
Meanwhile, leadership of the watchOS division will move to Craig Federighi, Apple’s head of software engineering.