January 26, 2016: After nine years of spectacular growth, iPhone sales flatline for the first time. Some call the sales plateau means “peak iPhone” has finally arrived.
Numbers posted by Apple show that during the final three months of 2015, iPhone sales grew by only 0.4%. The crucial holiday season sales compare quite unfavorably with the 46% jump recorded during the same period a year earlier.
January 25, 1996: Rumors circulate that Sun Microsystems is in talks to acquire Apple.
With Sun at the peak of its power, and Cupertino struggling, the rumored $3.89 billion deal would see Apple snapped up for between $5 and $6 a share.
January 24, 1984: Apple ships its first Mac, the mighty Macintosh 128K.
Bringing a mouse and graphical user interface to the masses, and heralded by an acclaimed Super Bowl commercial that’s still talked about today, the first-gen Mac will quickly become one of the most important personal computers ever released.
January 23, 1985: Apple introduces The Macintosh Office, a combination of hardware and software that represents the company’s first real attempt at cracking the business market dominated by IBM.
Macintosh Office allows Macs to talk to one another. And Apple introduces amazing new devices like the LaserWriter printer that work with the business-oriented platform. Sadly, things won’t work out quite as Apple hopes.
January 22, 1984: Apple’s stunning “1984” commercial for the Macintosh 128K airs on CBS during the third quarter of Super Bowl XVIII. Its dystopian theme and epic visuals pitch the Mac as a revolutionary computer coming to smash the status quo.
Probably the most famous TV ad for a computer in history, the commercial is directed by Alien and Blade Runner helmer Ridley Scott. It reaches millions of viewers during the big game. However, it very nearly didn’t air at all.
January 21, 2015: Months before the first Apple Watch goes on sale, users get a glimpse at what playing games might look like on the smartwatch. Thanks to Apple making the WatchKit API available to third parties, game developer NimbleBit releases a mockup of Letterpad, its simple, work-in-progess word game.
Suddenly, we get a peculiar desire to play games on our wrist that we haven’t had since the days of the Nintendo Game & Watch three decades earlier.
January 20, 1985: Attempting to build on the triumph of the previous year’s “1984” Macintosh commercial, Apple deploys another dystopian Super Bowl commercial. The new Apple ad, titled “Lemmings,” promotes the company’s upcoming business platform, called The Macintosh Office.
The dark, 30-second spot depicts blindfolded executives marching to their doom. The widely reviled ad will go down in history as one of Apple’s biggest stinkers.
January 19, 1989: Apple introduces the Macintosh SE/30, arguably the greatest of the classic compact Macs with black-and-white screens.
When you picture the ideal 1980s Macintosh, this is likely the machine that comes to mind. And for good reason!
January 18, 1983: Computer manufacturer Franklin Electronic Publishers takes the wraps off its Franklin Ace 1200 computer, an unauthorized Apple II clone that triggers an important legal battle.
Cupertino will soon target Franklin’s line of unlicensed clone computers with a lawsuit. In the resulting trial, a U.S. court will decide whether a company can protect its operating system by copyright.
January 17, 1984: A week before its famous airing during Super Bowl XVIII, Apple’s iconic “1984” commercial debuts as a trailer in movie theaters. To hype its revolutionary new Macintosh computer, Apple buys several months of promotion from theatrical ad distributor ScreenVision.
Cupertino’s sci-fi-tinged “1984” spot — which depicts a sledgehammer-wielding freedom fighter taking on a Big Brother figure supposed to represent IBM — gets such a favorable audience reaction that some theater owners continue to roll the ad after Apple’s contract ends.
January 16, 1986: Apple introduces the Macintosh Plus, its third Mac model and the first to be released after Steve Jobs was forced out of the company the previous year.
The Mac Plus boasts an expandable 1MB of RAM and a double-sided 800KB floppy drive. And it’s the first Macintosh to include a SCSI port, which serves as the main way of attaching a Mac to other devices (at least until Apple abandons the tech on the original iMac G3 upon Jobs’ return).
January 15, 2008: Steve Jobs shows off the first MacBook Air at the Macworld conference in San Francisco, calling the revolutionary computer the “world’s thinnest notebook.”
The 13.3-inch laptop measures only 0.76 inches at its thickest point and 0.16 inches at its tapered thinnest. It also boasts a unibody aluminum design, thanks to an Apple engineering breakthrough that allows the crafting of a complicated computer case from a single block of finely machined metal.
In a brilliant piece of showmanship during the MacBook Air launch, Jobs pulls the super-slim laptop out of a standard interoffice envelope. (You can watch his keynote introducing the MacBook Air below).
January 14, 2009: Steve Jobs’ cancer worsens to the point that he takes a medical leave from Apple.
Despite his illness, the CEO remains reluctant to take the time off. When he does, he keeps quiet about the severity of the situation. He calls “the curiosity over my personal health” a distraction caused by prying bloggers and reporters. Nonetheless, he acknowledges that his health problems “are more complex than I originally thought.”
January 13, 2000: Steve Jobs’ longtime frenemy Bill Gates quits as Microsoft CEO. He steps down from the leadership role just a month after his company’s stock hit its all-time high.
The news coincides with a turning point in the long-running battle between the two tech powerhouses. Microsoft begins a long decline from its previous dominance, while Apple continues its rise to the top.
January 12, 2005: Apple reports record earnings for the preceding three months. Impressive iPod sales during the holiday period, and demand for the latest iBook laptop, give the company a four-fold increase in profits.
Apple brags that it sold a total of 10 million iPods, and rightly so. The massive popularity of the portable music player drives Apple to its highest earnings yet.
“We are thrilled to report the highest quarterly revenue and net income in Apple’s history,” said Apple CEO Steve Jobs in a press release. “We’ve sold over 10 million iPods to date and are kicking off the new year with a slate of innovative new products including iPod shuffle, Mac mini and iLife ’05.”
January 11, 2005: Steve Jobs introduces the iPod shuffle, an entry-level music player that lacks a display. The device randomly shuffles the audio files it holds, but lets users easily skip songs they don’t like.
The first iPod to use flash memory, the iPod shuffle plugs directly into a computer using USB 2.0 and comes in 512MB and 1GB configurations. It’s smaller than a pack of gum — and weighs less than an ounce!
January 10, 2006: Steve Jobs unveils the original 15-inch MacBook Pro, Apple’s thinnest, fastest and lightest laptop yet.
Building on the previous PowerBook G4 laptop, the new laptop adds dual-core Intel processors for the first time. The MacBook Pro immediately makes waves in the tech community. And did we mention its awesome MagSafe connector?
January 9, 2007: Apple CEO Steve Jobs gives the world its first look at the iPhone onstage during the Macworld conference in San Francisco. The initial reaction to that first iPhone demo is mixed. But Jobs is confident that Apple has created a product that people want — even if they don’t know it yet.
The palm-size device combines an iPod, a phone and a PDA. The iPhone unveiling excites many Apple fans but critics remain skeptical.
January 8, 2004: The clumsily named iPod+HP, a Hewlett-Packard-branded iPod, debuts at the Consumer Electronics Show in Las Vegas.
Shown off by Hewlett-Packard CEO Carly Fiorina, the prototype device is blue, the color used for HP’s branding. By the time it arrives on the market later that year, however, the digital music player is the same shade of white as the regular iPod. The device doesn’t hang around for long, either.
January 7, 1997: Apple co-founder Steve Wozniak returns to the company to participate in an advisory role, reuniting with Steve Jobs onstage at the Macworld Expo in San Francisco.
Woz’s homecoming is revealed at the end of the Macworld conference. With Jobs’ recent return to Apple (thanks to the NeXT acquisition), it marks the first time the two co-founders have been at Apple together since 1983. It’s a great way to celebrate Apple’s 20th anniversary. Unfortunately, the reunion won’t last.
January 6, 1998: After taking over a company on the verge of bankruptcy, Steve Jobs shocks attendees at San Francisco’s Macworld Expo by revealing that Apple is profitable again. An Apple comeback is on the way!
Referring to the company’s strategy since he took over as interim CEO in September 1997, the recently returned Apple co-founder says, “It’s all come together for us.”
Little did most of us know exactly how astonishing Apple’s rebound would be.
January 4, 1995: Apple signs a deal with third-party Mac accessory-maker Radius, allowing the company to build Macintosh clones that run on Mac OS.
Radius is the second company to license the Macintosh operating system. (Power Computing did the same thing a month earlier.) However, Radius will become the first licensee to bring a clone to market when its System 100 ships in March 1995.
January 3, 1977: Apple Computer Co. is officially incorporated, with Steve Jobs and Steve Wozniak listed as co-founders. The Apple incorporation leaves out third founder Ron Wayne — who initially invested in the company — because he sold back his stake in Apple for $800.
The funding and expertise needed to turn Apple into a corporation is provided by a man named Mike Markkula, who becomes an important figure in the company’s history.
January 2, 1979: Entrepreneurs Dan Bricklin and Bob Frankston incorporate their company Software Arts to publish a program called VisiCalc. The first spreadsheet software for the Apple II, VisiCalc ultimately becomes personal computing’s first “killer app.”
The software, which sells for $100, helps transform personal computers from “cool to have” toys into “must have” business accessories.
January 1, 1983: Apple launches the Apple IIe, the third model in the Apple II series — and the last before the Macintosh will arrive a year later.
It proves a big seller, and proof positive of the Apple II brand’s sustained value.