May 1, 2008: The iTunes Store takes a gigantic step toward cinematic relevancy, selling new movies on the day of their DVD releases for the very first time.
“We’re thrilled to bring iTunes Store customers new films for purchase day-and-date with the DVD release,” says Eddy Cue, Apple’s vice president of iTunes, in a press release. “We think movie fans will love being able to buy their favorites from major and independent studios.”
Movies out that week include Cloverfield, Juno, Alvin and the Chipmunks and American Gangster.
April 30, 2010: Almost a month after the first-gen iPad went on sale, the first Wi-Fi + 3G iPads arrive in the hands of U.S. customers.

April 28, 2003: Apple opens the
April 27, 2008: Psystar’s first Mac clones ship to customers. The company’s new Open Computer means that, for the first time since the mid-1990s, there’s no need to assemble a “hackintosh” to run OS X on a non-Apple computer.
April 26, 1996: Mac OS Copland, Apple’s eagerly anticipated but much-delayed operating system for the Macintosh, suffers a fatal blow when the senior VP in charge of the project leaves the company.
April 25, 1990: Steve Jobs shuts down Pixar’s hardware division (yes, it used to have one!), ending production of the pricey Pixar Image Computer immediately.
April 24, 2015: The original Apple Watch launch means consumers, who endured a seven-month wait after the device’s unveiling at a keynote the previous September, can finally strap an Apple wearable onto their wrists.
April 23, 2009: Less than a year after
April 22, 2013: The world gets its first Apple car. Well, kind of. In reality, the iBeetle is a collaboration with German automaker Volkswagen that offers a car “stylistically linked” to Apple.
April 21, 1995: Rumors swirl that Japanese camera company Canon might take over Apple in either a partial or complete acquisition.
April 20, 2010: A day after the most high-profile
April 19, 1994: Gaston Bastiaens, the executive in charge of Apple’s revolutionary new
April 18, 1996: Apple unveils a massive $15 million promotional tie-in for the Mission: Impossible movie starring Tom Cruise.
April 17, 1977: The
April 16, 2009: Apple hits back at Microsoft following an advertisement that criticizes Cupertino for failing to sell decent laptops for less than $1,000.
April 15, 1981: Apple CEO
April 14, 1986: The “low-cost” Macintosh 512Ke brings hardware upgrades — and a bit of confusion — to the low end of the Mac lineup.
April 13, 2005: The tech world gets excited when a sketchy rumor suggests Apple is building a tablet computer.
April 12, 1976: Apple’s third co-founder, a former Atari colleague of Steve Wozniak’s named Ron Wayne, cashes in his Apple shares for just $800.
April 11, 1976: Apple releases its first computer, the Apple-1.
April 10, 1985: During a fateful meeting, Apple CEO John Sculley threatens to resign unless the company’s board of directors removes Steve Jobs as executive VP and general manager of the Macintosh division.
April 9, 2007: Apple sells its 100 millionth