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Apple financials

Read Cult of Mac’s latest posts on Apple financials:

Apple pours money into AI research and acquisitions

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Apple AI costs
Apple AI costs are growing.
Image: ChatGPT/Cult of Mac

Apple has an AI problem, and it’s hoping to solve it in the traditional manner: by pouring money on it.

In a conference call with investors Thursday, Apple CEO Tim Cook acknowledged that the company’s costs for developing artificial intelligence technology continue to grow. He also mentioned that the company is not just open to acquiring companies with AI expertise — it’s already actively doing so.

Nevertheless, the AI-enhanced version of Siri won’t arrive before 2026.

US tariffs could knock $1.1 billion off Apple quarterly profits

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President Donald Trump and Apple CEO Tim Cook
Pay up!
Illustration: ChatGPT

Tariffs imposed by President Donald Trump on iPhones and Macs produced in Asia and then imported into the United States will cost Apple $1.1 billion in the current quarter, according to an estimate from Apple CEO Tim Cook on Thursday.

If the prediction proves accurate, the total cost to Apple from these new import taxes will come close to $2 billion … and that number’s growing.

Apple shatters expectations with 10% revenue surge

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Apple financial results Q3 2025
Apple had another record-breaking financial quarter
Image: ChatGPT/Cult of Mac

Apple’s just-revealed spring quarter financial results feature revenue and profits that jumped double digits. The Mac-maker even set another record — it never before took in so much during any previous April-through-June quarter.

“Today Apple is proud to report a June quarter revenue record with double-digit growth in iPhone, Mac and Services and growth around the world, in every geographic segment,” said Tim Cook, Apple’s CEO.

And in a call with financial analysts after the announcement, Cook was able to brag that total iPhone shipments passed the 3 billion mark last quarter, and shared plenty of positive news about demand in China.

Despite tariffs, Wall Street bullish on Apple

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Apple financial results expectations: Bullish
It seems a bit surprising, but analysts think Apple is about to deliver some positive financial news.
AI image: Google Gemini/Cult of Mac

When Apple reveals the financial details of the spring 2025 quarter, Wall Street analysts expect solid, if not spectacular, growth from the Mac maker.

It’s not what some analysts feared would happen earlier this year, especially after a warning from Apple CEO Tim Cook in the spring that tariffs imposed by President Donald Trump on iPhones and Macs produced in Asia and then imported into the United States would cost the company about a billion dollars during the April-through-June quarter.

What economic problems? Apple posts solid growth.

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AI image of the Apple logo, with a see-through, glassy look, and the word
Revenue from services like Apple Music jumped to an all-time high last quarter, and strong iPhone 16e sales didn't hurt, either.
Illustration: Midjourney/Cult of Mac

Apple revenue increased 5% annually to $95.4 billion during the first three months of 2025, and profits grew 8%. Those are the top takeaways from the March-quarter financial results Apple revealed after Wall Street closed Thursday. Both numbers beat analysts’ expectations.

“Today Apple is reporting strong quarterly results, including double-digit growth in Services,” said Apple CEO Tim Cook in a statement.

Despite tariff turmoil, Wall Street expects good news from Apple

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Apple financial results expectations: Bullish
It seems a bit surprising, but analysts think Apple is about to deliver some upbeat financial news.
AI image: Google Gemini/Cult of Mac

Wall Street is putting out positive vibes about the March quarter results Apple will announce Thursday. Analysts anticipate a 4% increase in Apple’s revenue, plus a jump in earnings per share.

That might seem surprising in the wake of President Donald Trump imposing a 20% tariff on electronics coming in from China. However, the Apple financial results about to be revealed are for the quarter that ended in March. Trump didn’t announce the tariffs until April, so they don’t affect these numbers. That won’t happen until Apple provides its June quarter results.

Today in Apple history: Steve Jobs says Apple is finally debt-free

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Apple is worth more than the entire US energy sector combined
This was a significant moment in Apple's turnaround.
Photo: Ste Smith/Cult of Mac

February 18: Today in Apple history: Steve Jobs says Apple is finally debt-free February 18, 2004: Apple CEO Steve Jobs sends an internal memo to employees revealing that the company is, for the first time in years, totally debt-free.

“Today is a historic day of sorts for our company,” he writes. This marks a big turnaround from the bad old days of the 1990s, when Apple carried more than $1 billion in debt — and faced the danger of bankruptcy.

Mind-melting stats from Apple’s profitable earnings call

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AI-generated image of Apple logo apparently made of silver-colored liquid metal, with the words
Some of Apple's impressive numbers are so large, it's hard to wrap your head around them.
AI image: Midjourney/Cult of Mac

We went through Apple CEO Tim Cook’s earnings call with investors on Thursday, and found some genuine surprises during the discussion of the financial results of the holiday 2024 quarter. We also turned up impressive figures showing just how well the company is doing.

Financial details don’t have to be boring. Here are the high points from the call as quickly and as interesting as we can make them.

Apple smashes its all-time revenue record

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An AI-generated image with a gold Apple logo sitting atop a pile of American money, with the words
Apple squeaks past Wall Street estimates by delivering "all-time records for total company revenue and EPS."
AI image: Midjourney/Cult of Mac

Wall Street analysts set an ambitious goal for Apple to beat by predicting the iPhone maker’s revenue had increased 4% during the critical holiday shopping season. No problem — Apple met or exceeded those expectations.

“Today Apple is reporting our best quarter ever, with revenue of $124.3 billion, up 4 percent from a year ago,” said Tim Cook, Apple’s CEO. “We were thrilled to bring customers our best-ever lineup of products and services during the holiday season.” Meanwhile, Apple Watch news has been making headlines, highlighting significant shifts in market trends. 

Wall Street expects solid financial growth from Apple

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Apple Financial Results predictions
Analysts expect big things when Apple announces its earnings Thursday.
Image: Ed Hardy/Cult of Mac

Financial analysts predict Apple revenue increased 4% during the all-important 2024 holiday quarter versus the same period of the previous year. Wall Street also expects a jump in Apple’s earnings per share. We’ll find out whether the iPhone maker met these expectations when Apple reveals its Q1 2025 financial results after the U.S. markets close Thursday afternoon.

Strong iPhone sales return Apple to record revenue [Updated]

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AI image of an apple logo floating on a sea of cash
Apple continues to crank out cash.
AI image: Midjourney/Cult of Mac

Apple on Thursday announced record total revenue for the September 2024 quarter. The Mac-maker took in $94.9 billion, a 6% increase over the same quarter a year ago. Much of the increase can be pegged to sales of the iPhone, by far Apple’s largest product. Revenue from iOS devices grew 6%.

“Our record business performance during the September quarter drove nearly $27 billion in operating cash flow, allowing us to return over $29 billion to our shareholders,” said Luca Maestri, Apple’s CFO, in a statement. Apple’s board of directors declared a cash dividend of $0.25 per share of Apple common stock.

Wall Street thinks Apple is doing great

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Apple Financial Results predictions
Analysts predict Apple had another quarter of solid revenue growth.
Image: Ed Hardy/Cult of Mac

Wall Street analysts think the financial results Apple will announce Thursday will include record revenue for the quarter. They also expect year-over-year growth in iPhone revenue.

Their optimism helps explain the AAPL share price, which is high enough to make the Mac-maker the world’s most valuable publicly traded company.

Apple plans for new CFO to replace Luca Maestri

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new Apple CFO
Luca Maestri transitions from the Apple CFO role on January 1, 2025.
Photo: Apple

Luca Maestri, Apple’s chief financial officer (CFO) since 2014, will transition to head of Corporate Services on January 1, 2025, the iPhone giant said Monday. Kevan Parekh, Apple’s vice president of Financial Planning and Analysis, will assume the role of CFO.

“Luca has been an extraordinary partner in managing Apple for the long term. He has been instrumental in improving and driving the company’s financial performance, engaging with shareholders, and instilling financial discipline across every part of Apple,” said Apple CEO Tim Cook. “We’re fortunate that we will continue to benefit from the leadership and insight that have been the hallmark of his tenure at the company.”

Apple likely had a gangbuster spring quarter

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Apple Financial Results predictions
Looks like Apple had one of its best quarters in long time.
Image: Ed Hardy/Cult of Mac

Analysts predict Apple will announce a jump in revenue when it reveals the financial results for the June quarter Thursday. The iPhone-maker has reported very few revenue increases in the past 18 months, so this is cause for excitement among investors.

Positive expectations helped keep Apple the world’s most valuable publicly traded company for almost three weeks now.

From slump to pump: How Apple will get back to winning

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An Apple Store with the phrase
The future looks bright if you're wearing Tim Cook's shades.
Photo: Keming Tan/Unsplash License/Modified by Cult of Mac

Apple saw its revenue drop 4% year over year in the first quarter, the company reported Thursday. But revenue and earnings dropped less than analysts had expected, setting off a surge in the share price.

In a conference call with investors and analysts after the financial results had been announced, CEO Tim Cook and CFO Luca Maestri talked about this being the quarter of the “challenging compare,” were upbeat about iPhone sales in China, bragged about the M3 MacBook Air, and fended off questions about the company’s AI plans.

iPhone up, China down: 7 nuggets from Apple’s earnings call

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Photo of an glass Apple Store with the words
Apple eked out a win thanks to strong iPhone sales last quarter. But not everything was rosy.
Photo: Karl Baron/Flickr CC/Modified by Cult of Mac

Apple’s holiday quarter financial results offer good news for investors. iPhone is doing great! And CEO Tim Cook talked about AI. But there’s rotten news coming out of China.

We pored over the results, and listened to the call Apple executives held Thursday with Wall Street analysts, so you don’t have to. Here’s the information you ought to know.

Strong iPhone sales power Apple back to revenue growth

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An image of the Wall Street bull with the words
Finally! Strong holiday sales propel Apple back to growth.
Photo: Redd F/Unsplash License/Cult of Mac

Apple returned to revenue growth during its most recent critical holiday quarter. The total it took in during the December period went up 2% — that’s after the company experienced declining revenue in each of the four previous quarters.

“Today Apple is reporting revenue growth for the December quarter fueled by iPhone sales, and an all-time revenue record in Services,” said Apple CEO Tim Cook in a press release Thursday announcing Apple’s fiscal first-quarter results.

What to expect from Apple’s critical holiday quarter earnings results

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Apple money cash
Thursday will reveal if Apple's latest earning results snap a long slowdown in revenue.
Photo: Cult of Mac

Apple earning results to be announced Thursday will reveal how well the company performed financially during the all-important holiday quarter of 2023. Analysts predict that revenue stayed steady in the October-through-December timeframe compared to the same period of the previous year, but the Mac-maker will announce a jump in earnings per share.

A strong earnings report might stop a recent slide in APPL share values — the stock price dropped about 5% over the last week or so.

5 upbeat takeaways from Apple’s earnings call

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A rainbow Apple logo looms over a cloudy sky with the sun peeking through. The words
Wall Street isn't happy right now, but Apple sees good days ahead.
Image: Cult of Mac, based on photos by Aaron Burden and Sumudu Mohottige/Unsplash License

Apple stock price dropped over 3% after it announced the results of its most recent financial quarter. But there’s good news mixed with the bad, and that shouldn’t be ignored. CEO Tim Cook and other executives stayed upbeat in a call with investors on Thursday, talking up strong iPhone sales, why Tim loves Apple silicon and more.

Here are the reasons for optimism we found in Apple’s quarterly financial results and call.

Apple brings in record quarterly iPhone revenue

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Apple money cash
There's good news about iPhone, but less so for Mac.
Photo: Cult of Mac

The question on whether the iPhone 15 is off to a strong start has been answered. Apple just revealed that iOS handsets brought in more revenue in its most recent financial quarter than ever before.

“Today Apple is pleased to report a September quarter revenue record for iPhone and an all-time revenue record in Services,” said Tim Cook, Apple’s CEO.

1 billion subscribers push Apple’s services revenue to all-time high [Updated]

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Apple logo with
Apple says more than a billion paid subscriptions pushed services revenues to an all-time high last quarter.
Photo: Goran Bogicevic/Free Stock photos by Vecteezy

The number of people subscribing to Apple services passed the 1 billion mark during the company’s most recent financial quarter, allowing that segment of the company to bring in record revenue.

But total revenue decreased slightly during the June quarter, the third time that’s happened in a row. And the money coming in from all Apple’s hardware groups is down.

Wall Street feels meh about Apple earnings, looks to future

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meh.
Yawn.
Photo: Cult of Mac

Apple is about to reveal the financial results of its most recent quarter, and Wall Street analysts are preparing for a whole lot of ho-hum. They’re predicting a very slight drop in revenue and earnings, during a traditionally slow time of the year for Apple sales.

That said, Apple has a habit of beating analysts’ predictions. So Thursday’s earnings call could be more upbeat than expected.

5 reasons to ignore Apple’s rare revenue dip

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Apple logo overlayed in front of a stormy sky with sun breaking through the clouds, and the text,
Despite a 3% year-to-year drop in quarterly revenue (to "only" $94.8 billion), Apple delivers plenty of reasons for optimism.
Photos: Michael & Diane Weidner and Sumudu Mohottige/Unsplash License/Modified by Cult of Mac

Perhaps the best phrase to describe the results of Apple’s most recent financial quarter is, “It could have been worse.” Total revenue dropped 3% as the company battled inflation and other macroeconomic problems not of its making.

Still, Apple’s quarterly numbers beat the overly pessimistic Wall Street estimates. And there is more good news buried in the results Apple reported Thursday (and in the company’s earnings call with investors). Read on for five reasons to be optimistic about Apple’s future.

Apple brings in robust iPhone revenue but Mac and iPad are down

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The Company posted quarterly revenue of $94.8 billion, down 3 percent year over year, and quarterly earnings per diluted share of $1.52, unchanged year over year.
Apple posts quarterly revenue of $94.8 billion, down 3% year over year.
Photo: Alex Kalinin/Unsplash License/Modified by Cult of Mac

During the first three months of 2023, Apple’s total revenue dropped 3% year over year. iPhone was a bright spot, but revenue from virtually all of the company’s other product segments saw annual declines. CEO Tim Cook blamed the drop on a “challenging macroeconomic environment.”

While the financial news isn’t good, Wall Street had been expecting it to be even worse. AAPL is up in after-hours trading on the news.

Wall Street thinks slowing sales will hit Apple’s bottom line

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Wall Street thinks Apple is just limping along
Market watchers predict a down quarter for Apple.
Photo: Anna Nekrashevich/Pexels

Don’t expect record-breaking profits when Apple reveals its financial results from the first three months of 2023. Quite the opposite. Analysts are predicting that the company’s revenue and profits will be down when compared to the same quarter of 2022.

If true, this will be the second quarter in a row in which global problems cut into Apple’s bottom line.