This marked a significant moment in Apple's turnaround. Photo: Ste Smith/Cult of Mac
February 18, 2004: Apple CEO Steve Jobs sends an internal memo to employees revealing that the company is, for the first time in years, totally debt-free.
“Today is a historic day of sorts for our company,” he writes. It’s a big turnaround from the bad old days of the 1990s, when Apple carried more than $1 billion in debt — and faced the danger of bankruptcy.
Apple blew past Wall Street predictions on revenue and EPS last quarter. AI image: Gemini/Cult of Mac
Apple broke all kinds of revenue records during the critical holiday quarter, the company said Thursday, including setting an all-time quarterly high of $143.8 billion. The shockingly good revenues led to sky-high earnings per share that blew past Wall Street’s lofty expectations. And Apple gave the iPhone much of the credit.
“Apple is proud to report a remarkable, record-breaking quarter, with revenue of $143.8 billion, up 16 percent from a year ago and well above our expectations,” said Apple CEO Tim Cook in a press release. “iPhone had its best-ever quarter driven by unprecedented demand, with all-time records across every geographic segment, and Services also achieved an all-time revenue record, up 14 percent from a year ago.”
Apple's performance during the holiday quarter should make Wall Street smile. AI image: ChatGPT/Cult of Mac
Get set for Apple to report boffo results from its latest financial quarter on Thursday. Wall Street expects Apple’s earnings report to reflect a record-breaking holiday season, with analysts anticipating significant growth driven by strong iPhone 17 demand.
Revenue may be up as much 11% year over year. Apple hasn’t seen revenue growth that strong since 2022. This should lead to truly stellar earnings per share.
Apple AI costs are growing. Image: ChatGPT/Cult of Mac
Apple has an AI problem, and it’s hoping to solve it in the traditional manner: by pouring money on it.
In a conference call with investors Thursday, Apple CEO Tim Cook acknowledged that the company’s costs for developing artificial intelligence technology continue to grow. He also mentioned that the company is not just open to acquiring companies with AI expertise — it’s already actively doing so.
Nevertheless, the AI-enhanced version of Siri won’t arrive before 2026.
Tariffs imposed by President Donald Trump on iPhones and Macs produced in Asia and then imported into the United States will cost Apple $1.1 billion in the current quarter, according to an estimate from Apple CEO Tim Cook on Thursday.
If the prediction proves accurate, the total cost to Apple from these new import taxes will come close to $2 billion … and that number’s growing.
Apple had another record-breaking financial quarter Image: ChatGPT/Cult of Mac
Apple’s just-revealed spring quarter financial results feature revenue and profits that jumped double digits. The Mac-maker even set another record — it never before took in so much during any previous April-through-June quarter.
And in a call with financial analysts after the announcement, Cook was able to brag that total iPhone shipments passed the 3 billion mark last quarter, and shared plenty of positive news about demand in China.
It seems a bit surprising, but analysts think Apple is about to deliver some positive financial news. AI image: Google Gemini/Cult of Mac
When Apple reveals the financial details of the spring 2025 quarter, Wall Street analysts expect solid, if not spectacular, growth from the Mac maker.
It’s not what some analysts feared would happen earlier this year, especially after a warning from Apple CEO Tim Cook in the spring that tariffs imposed by President Donald Trump on iPhones and Macs produced in Asia and then imported into the United States would cost the company about a billion dollars during the April-through-June quarter.
Revenue from services like Apple Music jumped to an all-time high last quarter, and strong iPhone 16e sales didn't hurt, either. Illustration: Midjourney/Cult of Mac
Apple revenue increased 5% annually to $95.4 billion during the first three months of 2025, and profits grew 8%. Those are the top takeaways from the March-quarter financial results Apple revealed after Wall Street closed Thursday. Both numbers beat analysts’ expectations.
“Today Apple is reporting strong quarterly results, including double-digit growth in Services,” said Apple CEO Tim Cook in a statement.
It seems a bit surprising, but analysts think Apple is about to deliver some upbeat financial news. AI image: Google Gemini/Cult of Mac
Wall Street is putting out positive vibes about the March quarter results Apple will announce Thursday. Analysts anticipate a 4% increase in Apple’s revenue, plus a jump in earnings per share.
That might seem surprising in the wake of President Donald Trump imposing a 20% tariff on electronics coming in from China. However, the Apple financial results about to be revealed are for the quarter that ended in March. Trump didn’t announce the tariffs until April, so they don’t affect these numbers. That won’t happen until Apple provides its June quarter results.
Some of Apple's impressive numbers are so large, it's hard to wrap your head around them. AI image: Midjourney/Cult of Mac
We went through Apple CEO Tim Cook’s earnings call with investors on Thursday, and found some genuine surprises during the discussion of the financial results of the holiday 2024 quarter. We also turned up impressive figures showing just how well the company is doing.
Financial details don’t have to be boring. Here are the high points from the call as quickly and as interesting as we can make them.
Apple squeaks past Wall Street estimates by delivering "all-time records for total company revenue and EPS." AI image: Midjourney/Cult of Mac
Wall Street analysts set an ambitious goal for Apple to beat by predicting the iPhone maker’s revenue had increased 4% during the critical holiday shopping season. No problem — Apple met or exceeded those expectations.
“Today Apple is reporting our best quarter ever, with revenue of $124.3 billion, up 4 percent from a year ago,” said Tim Cook, Apple’s CEO. “We were thrilled to bring customers our best-ever lineup of products and services during the holiday season.” Meanwhile,Apple Watch news has been making headlines, highlighting significant shifts in market trends.
Analysts expect big things when Apple announces its earnings Thursday. Image: Ed Hardy/Cult of Mac
Financial analysts predict Apple revenue increased 4% during the all-important 2024 holiday quarter versus the same period of the previous year. Wall Street also expects a jump in Apple’s earnings per share. We’ll find out whether the iPhone maker met these expectations when Apple reveals its Q1 2025 financial results after the U.S. markets close Thursday afternoon.
Apple continues to crank out cash. AI image: Midjourney/Cult of Mac
Apple on Thursday announced record total revenue for the September 2024 quarter. The Mac-maker took in $94.9 billion, a 6% increase over the same quarter a year ago. Much of the increase can be pegged to sales of the iPhone, by far Apple’s largest product. Revenue from iOS devices grew 6%.
“Our record business performance during the September quarter drove nearly $27 billion in operating cash flow, allowing us to return over $29 billion to our shareholders,” said Luca Maestri, Apple’s CFO, in a statement. Apple’s board of directors declared a cash dividend of $0.25 per share of Apple common stock.
Analysts predict Apple had another quarter of solid revenue growth. Image: Ed Hardy/Cult of Mac
Wall Street analysts think the financial results Apple will announce Thursday will include record revenue for the quarter. They also expect year-over-year growth in iPhone revenue.
Their optimism helps explain the AAPL share price, which is high enough to make the Mac-maker the world’s most valuable publicly traded company.
Luca Maestri transitions from the Apple CFO role on January 1, 2025. Photo: Apple
Luca Maestri, Apple’s chief financial officer (CFO) since 2014, will transition to head of Corporate Services on January 1, 2025, the iPhone giant said Monday. Kevan Parekh, Apple’s vice president of Financial Planning and Analysis, will assume the role of CFO.
“Luca has been an extraordinary partner in managing Apple for the long term. He has been instrumental in improving and driving the company’s financial performance, engaging with shareholders, and instilling financial discipline across every part of Apple,” said Apple CEO Tim Cook. “We’re fortunate that we will continue to benefit from the leadership and insight that have been the hallmark of his tenure at the company.”
Looks like Apple had one of its best quarters in long time. Image: Ed Hardy/Cult of Mac
Analysts predict Apple will announce a jump in revenue when it reveals the financial results for the June quarter Thursday. The iPhone-maker has reported very few revenue increases in the past 18 months, so this is cause for excitement among investors.
The future looks bright if you're wearing Tim Cook's shades. Photo: Keming Tan/Unsplash License/Modified by Cult of Mac
Apple saw its revenue drop 4% year over year in the first quarter, the company reported Thursday. But revenue and earnings dropped less than analysts had expected, setting off a surge in the share price.
In a conference call with investors and analysts after the financial results had been announced, CEO Tim Cook and CFO Luca Maestri talked about this being the quarter of the “challenging compare,” were upbeat about iPhone sales in China, bragged about the M3 MacBook Air, and fended off questions about the company’s AI plans.
Apple eked out a win thanks to strong iPhone sales last quarter. But not everything was rosy. Photo: Karl Baron/Flickr CC/Modified by Cult of Mac
Apple’s holiday quarter financial results offer good news for investors. iPhone is doing great! And CEO Tim Cook talked about AI. But there’s rotten news coming out of China.
We pored over the results, and listened to the call Apple executives held Thursday with Wall Street analysts, so you don’t have to. Here’s the information you ought to know.
Finally! Strong holiday sales propel Apple back to growth. Photo: Redd F/Unsplash License/Cult of Mac
Apple returned to revenue growth during its most recent critical holiday quarter. The total it took in during the December period went up 2% — that’s after the company experienced declining revenue in each of the four previous quarters.
“Today Apple is reporting revenue growth for the December quarter fueled by iPhone sales, and an all-time revenue record in Services,” said Apple CEO Tim Cook in a press release Thursday announcing Apple’s fiscal first-quarter results.
Thursday will reveal if Apple's latest earning results snap a long slowdown in revenue. Photo: Cult of Mac
Apple earning results to be announced Thursday will reveal how well the company performed financially during the all-important holiday quarter of 2023. Analysts predict that revenue stayed steady in the October-through-December timeframe compared to the same period of the previous year, but the Mac-maker will announce a jump in earnings per share.
A strong earnings report might stop a recent slide in APPL share values — the stock price dropped about 5% over the last week or so.
Wall Street isn't happy right now, but Apple sees good days ahead. Image: Cult of Mac, based on photos by Aaron Burden and Sumudu Mohottige/Unsplash License
Apple stock price dropped over 3% after it announced the results of its most recent financial quarter. But there’s good news mixed with the bad, and that shouldn’t be ignored. CEO Tim Cook and other executives stayed upbeat in a call with investors on Thursday, talking up strong iPhone sales, why Tim loves Apple silicon and more.
Here are the reasons for optimism we found in Apple’s quarterly financial results and call.
There's good news about iPhone, but less so for Mac. Photo: Cult of Mac
The question on whether the iPhone 15 is off to a strong start has been answered. Apple just revealed that iOS handsets brought in more revenue in its most recent financial quarter than ever before.
“Today Apple is pleased to report a September quarter revenue record for iPhone and an all-time revenue record in Services,” said Tim Cook, Apple’s CEO.
Apple says more than a billion paid subscriptions pushed services revenues to an all-time high last quarter. Photo: Goran Bogicevic/Free Stock photos by Vecteezy
The number of people subscribing to Apple services passed the 1 billion mark during the company’s most recent financial quarter, allowing that segment of the company to bring in record revenue.
But total revenue decreased slightly during the June quarter, the third time that’s happened in a row. And the money coming in from all Apple’s hardware groups is down.
Apple is about to reveal the financial results of its most recent quarter, and Wall Street analysts are preparing for a whole lot of ho-hum. They’re predicting a very slight drop in revenue and earnings, during a traditionally slow time of the year for Apple sales.
That said, Apple has a habit of beating analysts’ predictions. So Thursday’s earnings call could be more upbeat than expected.
Despite a 3% year-to-year drop in quarterly revenue (to "only" $94.8 billion), Apple delivers plenty of reasons for optimism. Photos: Michael & Diane Weidner and Sumudu Mohottige/Unsplash License/Modified by Cult of Mac
Perhaps the best phrase to describe the results of Apple’s most recent financial quarter is, “It could have been worse.” Total revenue dropped 3% as the company battled inflation and other macroeconomic problems not of its making.
Still, Apple’s quarterly numbers beat the overly pessimistic Wall Street estimates. And there is more good news buried in the results Apple reported Thursday (and in the company’s earnings call with investors). Read on for five reasons to be optimistic about Apple’s future.