January 5, 1999: Apple introduces its revised Power Mac G3 minitower, nicknamed the “Blue and White G3” or “Smurf Tower” to separate it from the earlier beige model.
The first new Power Mac since the colorful plastic iMac G3 shipped, the pro-level machine borrows the same transparent color scheme. Unfortunately, it doesn’t hang around too long.
December 23, 2005: Apple files a patent application for its iconic “slide to unlock” gesture for the iPhone.
At this point, the iPhone remains a secret research project. However, the ability to unlock the device by sliding your finger across it signifies Apple’s big ambitions for its smartphone. Cupertino wants the iPhone it’s racing to develop to be easy to use, intuitive and miles ahead of the competition technologically.
November 19, 2013: Apple gets final approval from the Cupertino City Council to proceed with building a massive second campus to house the iPhone-maker’s growing army of workers in California. Regarding the new Apple headquarters, Cupertino Mayor Orrin Mahoney issues a simple message: “Go for it.”
However, the massive structure — with an innovative circular design that will earn it the nickname “the spaceship” — remains years away from opening, despite Apple’s ambitious schedule.
November 18, 2003: Apple debuts its 20-inch iMac G4, the company’s biggest flat-panel all-in-one computer ever.
The introduction makes an already superb Mac even better. Somehow, though, the additional screen real estate makes the new Mac weigh twice as much as the 17-inch model.
Concept designer Antonio De Rosa issued a slick new set of designs Thursday for what he’s calling “17 Pro Max: Thinnovation,” despite Apple’s legal department getting in his face a while back over some of his concepts looking “too real.” For the new one, he left out the word “iPhone” and used AI to help avoid copyright infringement, he said. And his passion for the work — and for Apple — outweighed his fear of retribution.
“Call me a fanboy, but I love these products and even the illusion to ‘work’ for any of those,” De Rosa told Cult of Mac. “It makes me feel happy. Maybe I can save them some headaches looking at my works; they could say ‘Naaa, this is ugly, let’s pass on [it].’ Who knows, maybe I’m helping to have less ugly phones.”
Right after Apple unveiled the redesigned M4 Mac mini on Tuesday, people noticed the power button’s odd placement — on the bottom of the tiny but potent machine! The design provides precious little room for a fleshy finger to reach without tipping the whole computer to get at it. Since then, a variety of “fixes” have poked fun at this perceived error, which is most likely a very intentional Apple design choice.
Check out some of the best “Buttongate” fixes below.
When it comes to new tech, the focus understandably falls on what’s changed, not what stayed the same.
That’s absolutely the case for the new M4 iMac, which Apple unveiled on Monday. Plenty of attention is (rightly) being lavished on the iMac’s guts. The M4 chip is a screamer, and the machine now comes with 16GB of unified memory as standard, a welcome change. And the new colors look great.
However, one thing that drives Apple customers bonkers has stayed the same. That one thing is Apple’s terrible mouse — or, more specifically, the ridiculous location of the charging port on the Magic Mouse.
Interface designer Bas Ording is one of those little-known Apple employees who has had a huge influence on our digital lives. Ording is the brains behind the “rubber band” effect — the iconic touchscreen animation that convinced Steve Jobs to build the iPhone. During a 15-year career at Apple, Ording was responsible for a big chunk of Apple’s computing interfaces — from macOS to iOS.
You can read about his career in Unsung Apple Hero, a Cult of Mac e-book detailing his career at Apple. Just sign up for Cult of Mac Today, our free daily newsletter, or Weekender, our weekly email, and we’ll email you a copy.
Apple reportedly stopped looking for a replacement industrial design chief. This is surprising, as it’s a high-profile position once held by Jony Ive, who led the team that created the iconic look of the iPhone, iMac and more.
The corporate rearrangement increases the power of Jeff Williams — Apple’s chief operating officer and possibly Tim Cook’s eventual replacement as CEO.
Legendary Apple design chief Jony Ive, responsible for the look and feel of iconic products like iPhone, grabbed headlines Wednesday for a new creation — a big, red paper nose. That may sound odd, but it’s for a good cause.
Ive and his team came up with the nose to go along with Red Nose Day, March 17. That’s charity Comic Relief’s day of giving in the U.K. and around the world to help end poverty, particularly among children.
A leaker with a pretty good track record for accuracy said Sunday the upcoming iPhone 15 series will feature rounded corners and edges, plus a titanium case. Rounded corners would harken way back to earlier iPhones and a titanium case would be a first for Apple handsets.
The rumors came from ShrimpApplePro, who gets it right a fair amount of the time when predicting what Apple will do.
Three years after the influential Jony Ive vacated the role of hardware design chief at Apple, it’s opening up again, according to a report.
Vice President of Industrial Design Evans Hankey, who stepped into the top job in 2019, plans to step down. And Cupertino hasn’t said yet who will take over when she goes.
Apple desperately needs to shake up its iPhone Pro colors. The brand-new iPhone 14 Pro — in the exotic-sounding “deep purple” color — actually looks like a dull gray in real life.
When Apple marketing chief Greg “Joz” Joswiak revealed the new deep purple color at last month’s Far Out product launch, I immediately thought of “Smoke on the Water.” I envisioned a bold hue that would actually look trippy and unique. And I thought maybe Cupertino’s brightest minds finally broke free from the iPhone Pro’s typically mundane color palette.
What was I smoking?
Jony Ive’s 30-year partnership with Apple is over.
Ive and Apple have reportedly severed ties completely, ending a relationship that spanned more than three decades and resulted in some of Apple’s biggest products, including the iPhone, iMac, Apple Watch, spaceship campus, numerous retail stores and much more.
Contrary to rumors, the upcoming M2 MacBook Air may not come in the same eye-catching colorways as the M1 iMac.
Instead, it will be available in the standard three colors as the current-gen MacBook Air, with a shade of blue being the only new addition to the lineup, according to the latest intel.
It’s understandable if you’re feeling slightly underwhelmed by the upcoming iPhone 14. Leaks, combined with artist renders, give us an early glimpse of the iOS handset coming this autumn. And if they’re accurate, this year’s iPhone lineup will look nearly identical to its predecessors going back years.
That’s because Apple uses a three-year cycle in iPhone designs these days. That’s not laziness – there’s a solid reason for the choice.
Six months after its launch, people are still griping about Apple Watch Series 7. Even our own Lewis and Erfon recently agreed on The CultCast that Series 7 wasn’t worth the upgrade.
Many have moaned that it lacks new features, with some even suggesting it was a last-minute rush-job on Cupertino’s part. Personally, I don’t believe a word of it. I love my Series 7 and I think the haters have got it all wrong. Here’s why.
Former Apple design chief Jony Ive recently served as a guest editor for the UK’s Financial Times. In the magazine’s “How to Spend It” issue, he lists a dozen tools he finds indispensable for “making.”
More specifically, these are his top picks “for making, for marking, for measuring, and carrying with you every day.”
But don’t break your neck craning to see if he included any Apple items, or even computing products. He didn’t.
Confession time: I’ve got the Sierra Blue blues.
Like so many others, I absolutely love my iPhone 13 Pro. It’s the perfect size, and the amped-up camera works beautifully. (Love those macro shots!) Six months on, the performance, the reliability, that gorgeous ProMotion screen — it’s all fantastic.
But the one thing that fails to surprise and delight me after half a year is the Sierra Blue color I picked. It’s just … meh.
The MacBook Pro’s Touch Bar was a technological marvel in its day. It brought the magic of multi-touch to macOS and, with its stand-alone T1 chipset, it put ARM-based Apple Silicon inside the MacBook when the M1 chip was still just a twinkle in Cupertino’s eye.
There’s no doubt it was a clever piece of engineering, but it proved unpopular with pro users. Many missed the tactile feedback of the traditional Escape key and function keys.
Apple rejigged things last year, shrinking the Touch Bar to make room for a physical escape key, but it was too little too late. Many will be glad to see the Touch Bar go, but I’m gonna miss that little sliver of multi-touch magic at the top of my keyboard.
In 2016, Apple proudly unveiled a new MacBook Pro that rejected the HDMI port, the MagSafe charger and the SD card reader of the past. Fast forward to 2021, and the company just released new MacBook Pro models with an HDMI port, MagSafe and SD card reader.
Why the reversal? Apple’s head of design Jony Ive left in 2019 after decades with the company. His tendency to push form over function led Cupertino down the wrong path in many ways. And Apple is just now undoing mistakes Ive was responsible for. Like taking out ports that most buyers wanted.
Apple Watch Series 7 may see the wearable’s most significant design change since the first iteration came out six years ago. The folks at phoneArena.com put together a set of 3D renders showing off the possible new look.
YouTube channel ChargerLAB got its hands on Apple’s new MagSafe Battery Pack and gave it the teardown treatment to see what secrets it contains.
The video, which you can check out below, shows off the magnetic battery pack’s dual-cell design. It looks like it essentially contains twin iPhone batteries — providing a total power output of 11.13Wh, based on two 3.82 volt batteries (7.62 volts combined).
The next-gen Apple Watch could get a huge makeover, with a new, flat-edged design and a green option reminiscent of the AirPods Max.
The redesign would bring Apple Watch into line with the flatter design language and form factor of current-gen Apple products including the iPhone 12, iPad Pro and iPad Air. Apple tipster Jon Prosser revealed the info about the upcoming wearable, likely to be marketed as Apple Watch Series 7, on an episode of his Genius Bar podcast with Sam Kohl.
Apple’s debut M1 iMac is a winner, according to the first wave of reviews that arrived Tuesday. The first iMac redesign since 2012 earns praise for its ultra-thin looks, its gorgeous 4.5K display and its M1-powered performance.
T3 hails it as “the world’s coolest desktop.” While it seems likely that other, better M1 Macs will follow — especially for power users who need a bit more oomph — the new 24-inch iMac certainly lives up to the hype.