Apple’s not-so-secret electric car project has added yet another Telsa engineer to its growing ranks.
Former Telsa VP of Vehicle Engineering Chris Porritt has reportedly been hired by Apple. Porritt also recently worked at Aston Martin as chief engineer. Now he’ll be working on “special projects” at Apple — like Project Titan.
It seems that research for Apple’s automotive “Project Titan” is picking up speed, with a newly published report claiming Cupertino has opened a small R&D office in Berlin — with the sole purpose of inventing the electric car of the future.
The new Apple car facility employs between 15 and 20 “top-class” employees, many of whom have previously worked in Germany’s buoyant automotive industry. Skills include everything from creating software to mechanical engineering and sales expertise.
This week on The CultCast: We recall how Steve Jobs and the industrial design team brought Apple back from the brink. Plus: The reason Jony Ive gave up his car for a chauffeur; one year with the Apple Watch; and we reveal the strange cultural phenomena we’ve been secretly loving in an all-new What We’re Into.
Our thanks for Freshbooks for supporting this episode. FreshBooks is the easy-to-use invoicing software designed to help small business owners get organized, save time invoicing and get paid faster. Get started now with a 30-day free trial.
The striking thing about Motor Trend‘s piece on the rumored Apple car is all the talk of the “user experience.”
The various auto designers and experts interviewed by Motor Trend speculate that Apple will try to redefine the car “experience.” They talk about stuff like acoustics, and look and feel, rather than specs like miles per gallon or engine torque.
They predict that Apple will bring a better “user experience” to the car of the future, not just a better physical product.
This reminded me of interviewing Apple’s designers for my Jony Ive book. They explained that the design group takes exactly this approach when thinking about new Apple products. Instead of starting with chip speeds or screen resolutions, they begin by asking each other how the new product should make the user feel.
And thinking about this made me realize why Jony Ive has a chauffeur. It’s not because he’s a one percenter. It’s about Project Titan, Apple’s future car.
Even if Apple is not furiously trying to figure out how to make an Apple Car, the rest of the world is furiously trying to figure out what the Apple Car would look like.
And, perhaps more importantly, what the Apple Car would do.
We haven’t heard too much about Apple’s “Project Titan” electric car project since its project lead quit the company, and Jony Ive reportedly put a hiring freeze in place after deciding things weren’t on the right track.
But a new report claims that Apple’s car investigations are continuing to progress — as Apple buys up and leases various buildings in Sunnyvale, with documents filed with the city suggesting that these will be used for automotive R&D.
This week on The CultCast: Will we see new Macs? Perhaps the elusive “One more thing”? Don’t miss our March 21 Apple event predictions and expectations. Plus: How Instagram is about to be ruined; reports of an Apple Car price and ship date surface; why pirates are excited for the AyeCar; and some new iPhone 7 leaks echo familiar rumors.
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Tim Cook will take to the stage to host another Apple keynote on Monday, but who cares?
It seems only a small percentage of Apple fans are interested in a 4-inch iPhone, and although the rumored iPad upgrade will be a big one, interest in tablets is falling like Jennifer Lawrence at big events. So that leaves… Apple Watch straps? Please!
Without a major unveiling, is Monday’s keynote really worth getting excited for? Or will it be another disappointment, with interest quickly turning to Eddy Cue’s colorful shirts and Craig Federighi’s impeccable hair instead?
Join us in this week’s Friday Night Fight between Cult of Android and Cult of Mac as we battle it out over those very questions!
At $17k, the Apple Watch Edition is currently the most expensive product Apple sells.
But according to Piper Jaffray analyst Gene Munster, that record is likely to be obliterated when the Apple Car finally ships — since his projected price tag of “around $75,000” would put it at around four-and-a-half times the cost of Apple’s high-end wearable. Or the equivalent of 100 brand new iPhones 6s handsets.
Fiat CEO and self-proclaimed “Apple freak” Sergio Marchionne, is ready to embrace a future where Apple designs cars, but he wants his company to make it.
Marchionne made an appearance at the Geneva auto show today and said that if Apple’s really thinking about making a car on its own, they must have some type of illness.
Steve Jobs famously recruited then-Pepsi CEO John Sculley to join Apple with the line, “Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?”
More than 30 years later, that iconic line could be rewritten as, “Do you want to bottle sugar water all your life, or do you want to help build the Apple Car?” — because Apple has reportedly leased a former Pepsi bottling plant, which may be used for Cupertino’s rumored electric vehicle research.
This week: Neighbors complain of “motor noises” emanating from Apple’s secret auto labs; the strange error that’s bricking iPhones everywhere (and how to avoid it); and, has Apple lost their way? Some pundits argue Cupertino needs to shape up and start shipping better products. We discuss!
Our thanks to FreshBooks for supporting this episode. FreshBooks is the easy-to-use invoicing software designed to help small business owners get organized, save time invoicing and get paid faster. Get started with a free trial at Freshbooks.com/cultcast.
Apple is supposedly revving up the engines on its electric car project, and it’s waking up the neighbors in the process.
At least one resident who lives near Apple’s top-secret automotive campus in Sunnyvale, California, has filed a complaint with the city for what the person describes as really loud “motor noises” coming from the Apple campus late at night — even though electric cars are mostly silent.
Don’t count on Porsche to enter the self-driving car craze anytime soon.
In an interview with a German newspaper, Porsche’s CEO Oliver Blume turned up his nose at the idea that one day humans will no longer be in command behind the wheel, saying the company does not plan to develop self-driving vehicles.
To make the point clear that Porsche will not team up with a tech company, the CEO then dropped a not so subtle dig at Apple’s electric car project.
Jony Ive is apparently not pleased with progress on the secret Apple car project.
Apple has more than 1,000 employees working on its electric car, dubbed Project Titan, but the company reportedly has put a hiring freeze in place after a post-holiday progress review revealed the Apple car isn’t on the right track.
Although Steve Zadesky may be leaving Cupertino, Project Titan (the so-called Apple Car project) is apparently progressing at a fast enough rate that the German auto industry is starting to get scared.
Ask the CEO of Germany’s Daimler AG, owner of Mercedes-Benz, who says that after visiting Silicon Valley, he’s starting to get worried: companies like Apple are further along with their automobile plans than he thought.
Apple VP Steve Zadesky was personally tapped by Tim Cook to lead Project Titan. But it looks like the so-called Apple Car will need to come to market under a new leader, as Zadesky is planning on leaving the company after 16 years.
Apple may not spend the same percentage of its revenue on research and development as rivals like Google, Facebook and Qualcomm, but that’s not stopping it from opening new offices dedicated to R&D projects.
The latest of these is based in Canada, with Apple apparently leasing space at a Kanata office complex as a way of establishing a presence in Ottawa. And for those hoping for an Apple Car, that location may turn out to be a significant one.
Apple building an alleged Apple Car is supposedly an “open secret” in the automotive industry, but even if it’s true we’re still a few years away from actually seeing it.
That’s too long for the folks at Luca Wrede and ConceptsiPhone, who have taken it upon themselves to create a tantalizing 2020-era concept ad showing an Apple Car with Apple Watch and iPhone integration, plus the Apple Maps, Safari, and other software features we’d expect.
You may not be able to get your check book out just yet, but you can watch it below.
Pretty much every company in Silicon Valley is working on a self-driving car project, and if the Obama administration has its way, they may hit the road sooner than expected.
While Apple and Google are busy developing their visions for our future Autopia, the Obama administration plans to announce its effort to boost the development of self-driving cars on Thursday.
The Apple Car has its share of skeptics, but there’s at least one person who believes it is coming, and he should know: Tesla founder Elon Musk says it’s an “open secret” that Cupertino is working to become Coupe-rtino. Get it?
Some new (circumstantial) evidence is lending further weight to the possibility that we may one day cruise down the street in an Apple Car.
Listings on domain search site Who.is show that Apple is buying up car-related web domains like crazy. The sites in question are “apple.car,” “apple.cars,” and “apple.auto.” This is not the absolute, ironclad confirmation a lot of Apple Car fans are looking for, but it may point to some news coming.
Or it may not.
LAS VEGAS — It’s not gadgets that are making the news here at CES 2016, but cars.
For example, at a press event this afternoon the Korean car giant Kia said all of its cars will be fully autonomous by 2030. Not just its high-end vehicles — all the cars it makes. And that’s just 14 years away.
That means you be able to curl up in the back and sleep while the robot drives — or not be in the car at all. It’ll drive itself to the airport to pick you up.
Kia is joined by dozens of other companies with futuristic visions of the car. Both Detroit and Silicon Valley are here at CES 2016 to talk up future cars, which are mostly electric and autonomous. It includes Ford, VW, Toyota and lots of others.
It’s all good news for Apple, which is widely believed to be working on its own car.
No, that car you see above is not a real Batmobile — but it is just as exciting. Built by Faraday Future, the FFZero1 is a concept smart car that’s back from the future, with a 1,000-horsepower electric engine that goes from zero to 60mph in under three seconds.
60 Minutes host Charlie Rose took a deep dive into all things Apple in an episode that aired Sunday.
Featuring interviews with Tim Cook, Jony Ive, Phil Schiller, Angela Ahrendts and others, the show explored everything from the iPhone’s inner workings and Apple’s manufacturing in China to Cook dancing around the question of whether Apple is building a car.
Check out our 10 takeaways below.
