The history of the Apple car is littered with wild prototypes, astonishing hubris and a deadly dose of crippling indecision, according to a damning report that offers the best picture yet of the secretive Project Titan.
It sounds like many Apple employees — and even key execs — viewed the self-driving car project as a doomed effort nearly from the start.
“The big arc was poor leadership that let the program linger, while everyone else in Apple was cringing,” said an anonymous Apple executive who worked on Project Titan.
If you want to know how a massive research and development project can crash and burn, this new behind-the-scenes account of Project Titan will show you how. It’s filled with gory details of unachievable goals, chaotic management, bad decisions (and sometimes no decisions at all).