TikTok is big. Almost unfathomably enormous, actually. The product of Chinese parent company ByteDance, the social media video-sharing app has remained a fixture at the top of the App Store charts for more than a year now — with no sign of it losing that position any time soon.
Journalist Chris Stokel-Walker is the author of a new book, titled TikTok Boom: China’s Dynamite App and the Superpower Race for Social Media. It launches today in Europe and worldwide, with a US launch coming September 30.
Stokel-Walker spoke with Cult of Mac about what makes TikTok, well, tick, the app’s face-off with Donald Trump, and why it’s no longer exclusively an app for teens to show off their dance moves.