Since its debut back in 2009, the iPad has dominated the tablet market. At the time of writing this piece, the device holds around 55% of the market share in the United States. Rival tablets from the likes of Amazon, Samsung, and HTC have tried to do battle with it, but they’ve had very little impact on its success.
But there is one tablet that Apple will need to keep its eye on: Microsoft’s new Surface. It’s already being dubbed an “iPad killer” by some, and although we’re skeptical the Windows-powered slate will “kill” Apple’s device, there are a number of reasons why the “Pro” variant will have more of an impact than you think.