As part of Apple’s continued focus on the environment, Apple Stores will soon ditch their instantly recognizable plastic bags for new paper ones made of 80 percent recycled materials.
The official changeover happens April 15, although stores will continue to use the old plastic bags until they run out of stock. The new bags come in both medium and large sizes.
The transition to paper Apple Store bags doesn’t come as a complete surprise. When the Apple Watch arrived, Apple introduced paper bags with colored rope handles for its wearable device, similar to bags used in high-end fashion boutiques.
Last year, the company also bought up 36,000 acres of private forest land (roughly 2.5 times the size of Manhattan) in Maine and North Carolina, which will produce the tree pulp for Apple’s new packaging.
At the time, Apple’s VP of environmental initiatives, Lisa Jackson, told BuzzFeed: “Imagine if every time you opened a package from a company you knew that it came from a working forest. And imagine if companies took seriously their paper chain and made sure that was renewable, just like energy. And imagine if they didn’t just buy renewable paper, but took the step of ensuring that they would stay working forests forever.”
At last month’s iPhone SE and 9.7-inch iPad Pro event, Jackson took to the stage for the first time ever at an Apple keynote. She described how 99 percent of Apple’s packaging comes from recycled paper, or sustainably managed forests, and how this number would increase in the future.
Source: 9to5Mac
Luke Dormehl is a U.K.-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution and The Formula: How Algorithms Solve All Our Problems … and Create More, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme and other publications.
4 responses to “Apple Stores will ditch plastic bags for paper this month”
This is just another sly move to gain your favour. Of course, they are still hand-in-hand with the insidious jews who are ruling society, degrading society, de-culturising society, mongrolising society, turning citizens into mixed race clueless fools, blithering about with vastly overpriced bits of so-called technology in their hands, a senseless head full of mush, constantly perturbed by those ruling jews and their octopus arms involved in all media and politics and of course the lowlife that attack and maim and kill due to severe bewilderment, anger and brainwashing. Yes, Rothschilds, you are at the top of the pile, we know.
How will we defend ourselves from the Illuminati when our plastic bags are taken?
The point is, Luke, that the move is to promote Apple as do-gooders, the people’s friend, to increase their popularity, whilst behind the scenes they are in cohorts with the baddies.
Dare I say “citation needed”?