The stakes couldn’t be higher today for Apple’s first earnings report of 2016.
Depending on how well Apple’s holiday season went, the company could set new records for the most profits in a quarter by any company ever as well as total number of iPhones sold in any quarter.
Neither of those targets are guaranteed hits for Apple, though. In fact, today’s earnings call has just as much potential to be a disaster. Analysts are predicting iPhone sales will decline for the first time ever, and the iPad still isn’t pulling its weight. Today’s numbers could even cause Apple to lose its title as the world’s most valuable company to Google.
Join us for our Q1 2016 earnings liveblog for all the details on Apple’s make-or-break quarter. The call starts at 2 p.m. Pacific — in the meantime, here’s Cult of Mac’s roundup of what to expect from this crucial earnings call.
Buster Hein is a freelance writer who lives in Phoenix, Arizona. Twitter: @bst3r.
9 responses to “Liveblog: Apple’s make-or-break earnings call”
The stakes couldn’t be ‘higher’ not ‘hire’. Damned auto correct eh? That’s what happens when you write your article on a smart phone. :)
“Stakes couldn’t be hire today”. What a sad state of affairs journalism has become. Any ass hat with an internet connection can write articles with practically zero knowledge of English let alone finance.
That’s because none of these people are trained journalists. And the headline is pure hyperbole and click bait.
Because Cult of Mac.
So you have never typed the wrong word in your entire life? They should have proof-readers of course, but accidentally typing the wrong word doesn’t mean they have “zero knowledge of English”. Get off your high horse.
I am not a freelance writer though. If you are a freelance writer, it is incumbent upon you to check, double check and triple check your work before “publishing” it. It has zero to do with the height of my horse.
My apologies to everyone offended by my typo and lack of editing.
Isn’t there something seriously misplaced in adoring an economic company whilst having a virtually non-existent spiritual understanding of your constitutional position?