Apple aggressively added to its catalog of original films and TV shows between June 2022 and June 2023. The Apple TV+ total hit almost 200, and has since surpassed that milestone.

And some of the shows are very popular, appearing near the top of the ratings list always every week of 2023.

Much more to watch on Apple TV+

Apple refused by buy any movie studio’s back catalogue, and instead put a focus on original content for its streaming service. That makes its selection of streamable film and series is smaller than its rivals’ — it launched in 2019 with only a handful of shows. But the streamer worked steadily to bulk up its offerings since then.

“The Apple TV+ catalog remarkably grew, expanding by 51% year over year (June 2022 vs June 2023), from approximately 130 titles to nearly 200 movies and TV shows,” said Isabel Riofrío, an analyst with Reelgood, which tracks streams and engagement among millions of users in the United States across all SVOD and AVOD services.

A growing audience, too

The catalogue of content includes a number of indisputable hits that have helped push up Apple’s viewership numbers.

“The success of Apple TV+ in 2023 can be attributed to the exceptional performance of several new releases,” said the Reelgood’s Riofrío. The show Shrinking was on our ranking for four consecutive weeks, while Silo has held strong for eight consecutive weeks on the list, always among the top 5 most popular titles. And Ted Lasso was there for four consecutive weeks. The Movie Tetris also contributed to Apple TV+’s success.”