Quirky Apple ad takes a minimalist look at iPhone SE unboxing

Quirky Apple ad takes a minimalist look at iPhone SE unboxing


This short iPhone SE ad is supposedly intended for use online.
An iPhone SE ad offers the least elaborate device unboxing ever.
Photo: Apple/TheApplePost

Some people make a big production out of unboxing their new iPhone. What’s supposedly an upcoming iPhone SE ad takes the opposite approach with Apple’s just-released budget handset.

Watch it now:

This ad, supposedly called “Unboxing,” simply lets the iPhone SE box drop open.

The 8-second spot goes on to briefly mention some of the high points of the second-generation iPhone SE: the small design, A13 Bionic processor, studio-quality portraits, and a low price.

Not an official iPhone SE ad. Yet.

A video of this advertisement was allegedly leaked to TheApplePost. It’s not yet been added to Apple’s YouTube channel.

This is the second short iPhone SE ad to leak out, and both have let sound play a significant role. While there’s no narration, this latest one features the thud of the box hitting the tablet. Last Friday’s ad included the whisper of the wrapper coming off the iOS device.

More about Apple’s latest

From the outside, the 2020 iPhone SE is identical to the now-discontinued iPhone 8. There’s a 4.7-inch screen, a Home button, Touch ID and a 12MP camera. But on the inside is the cutting-edge Apple A13 processor as in the iPhone 11 series.

The refreshed iPhone SE starts at $399 with 64GB of storage, while 128GB and 256GB options are also available for $449 and $549, respectively. Available color options include black, white, and (PRODUCT)RED.


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