Ahead of the Paralympic Games in Paris, a new Apple video called ‘”The Relay” shows athletes with and without disabilities training and then competing together in a series of events. Each competitor shows the same drive, dedication and spirit — all with the help of Apple gear, of course.
“Apple products are designed for every athlete,” reads the video tagline. “And every body.”
Qualcomm tried a new spoof of a legendary Apple ad campaign Sunday, coming in 14 years late and more than a few dollars short. The new ad for Arm-powered PCs stars “I’m a Mac” actor Justin Long pretending that notifications would drive him away from his MacBook.
The ad appeared at the end of Qualcomm’s “Snapdragon Computex 2024 Keynote: The PC Reborn.” You can see it and Long’s other work for Apple and competitors below.
Apple’s “Crush!” video advertising the new iPad Pro is rubbing a lot of people the wrong way with its graphic destruction of creative tools.
The video first aired during Apple’s “Let Loose” event Tuesday. And when CEO Tim Cook included the video in a post about iPad Pro on X, hundreds of people replied with irritation. You can see some of the strongest reactions, and the video itself, below.
Updates on Thursday: Later on Wednesday Hollywood names piled on with more criticism of the “Crush!” video. Actor Hugh Grant, for example, referred to it as, “the destruction of the human experience, courtesy of Silicon Valley.”
And filmmaker Rizo Sixo Safai made more of a splash when he told Apple he “fixed” the video by running it in reverse with some tweaks, resurrecting the creative tools. See that version below.
It also came to light that Apple’s “Crush!” ad closely resembles an LG Renoir phone ad from 2008, as pointed out in yet another X post (also below) and elsewhere. Some call Apple’s ad a rip-off.
And on Thursday, Apple issued an apology for the ad in a statement to Ad Age, saying the ad “missed the mark.”
“Creativity is in our DNA at Apple, and it’s incredibly important to us to design products that empower creatives all over the world,” Apple marketing VP Tor Myhren said. “Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad. We missed the mark with this video, and we’re sorry.”
A new Find Your Friends ad Apple dropped Friday connects the Find My universe with the Star Wars universe, as Boba Fett uses his iPhone 15 in the video to locate fellow Mandalorians in a crowded mall. Or wait, maybe it’s a convention center.
Yeah, it’s a guy in homemade Mandalorian battle gear going off to find like-minded nerds at a raucous Star Wars convention. It’s pretty funny.
Apple highlights its decision to discontinue leather iPhone cases and Watch bands in a new video released Tuesday. The company instead went with a new material it calls “FineWoven.” Trouble is, months after Apple made the change, FineWoven continues to elicit strong complaints.
Apple ended its famous “Think different” ad campaign more than 20 years ago, so perhaps it’s time for a reboot. Business.com challenged a generative AI to create new ads for the classic campaign featuring more current entertainment icons. The images produced for the AI-powered “Think Different” update look surprisingly good.
See for yourself.
Apple successfully created an extended video advertisement that people want to watch. Escape From the Office made it on YouTube’s own most most popular global ads of the past year.
It’s about a group who sets out to create a small business after ditching corporate life. They use Apple products, of course, but that’s not truly the focus.
Some people make a big production out of unboxing their new iPhone. What’s supposedly an upcoming iPhone SE ad takes the opposite approach with Apple’s just-released budget handset.
Watch it now:
Every iPhone buyer knows the excitement they feel when they first pull the protective plastic wrapper off their new device. Apple is supposedly about to release an ad for the 2020 iPhone SE that plays on the excitement users feel in that exact moment.
Watch it now:
Sam Henri Gold generously posted for all to see his extensive collection of Apple promotional materials. There are images going back to the 1970s, and videos starting in the 1990s.
It’s been a banner week for Apple Pay with big new retailers adopting this payment service. And now the company is piling on with a trio of short videos urging users to send money via the Messages app with Apple Pay Cash.
Like many of this company’s videos, the entries in “They send, you spend” are both funny and informative.
Watch them now:
Apple gives us the gift we really want: more Elvis. Specifically, a collection of Elvis impersonators scattered around the world using Group FaceTime to share their love of the King of Rock and Roll.
This iPhone ad highlights the best new feature in iOS 12.1, the ability to make FaceTime video calls to multiple people simultaneously.
Watch it now:
In a previous iPad advertisement, Apple famously asked “What’s a computer?” The company has taken a step past that with its latest ad that urges people to make an iPad Pro their next computer.
The less-than-a-minute video goes on to delineate some of the capabilities of the latest iOS tablet.
Watch it now:
Apple’s latest TV ads are fast-paced and colorful. But a study by a market-research firm finds that Baby Boomers feel these ads aren’t aimed at them.
The analysts theorize this is because Apple isn’t trying to advertise the iPhone to anyone but young people.
Imagine you’re on a game show and the trivia answer you need to win is… the password you created for your online banking account.
This isn’t an elaborate form of hacking, it’s a funny new Apple advertisement that points out that Face ID saves us from ever having to remember passwords.
The long-running ‘Shot on iPhone’ ad campaign by Apple got a big update with eight incredible new videos spots featuring clips from unique locations all across the globe.
Bees, dogs, penguins and even a giant hippo star in the new video ads that were published today. The short clips highlight the iPhone’s video recording features like Slo-Mo and Timelapse while other shots are played in slow-mo. What makes the ads great is the simplicity of each show accompanied by awesome indie jams like “Chocolate (Milk Version)” by Jesse Rose & Trozé.
Watch all 8 videos below:
A new iPhone 6s ad features actor Neil Patrick Harris, the Internet’s boyfriend, practicing an acceptance speech with digital assistant Siri.
The spot shows off the latest device’s hands-free feature, which lets you activate the helper with voice commands without the phone having to be plugged in. But mostly it’s just a fun little promo.
Check it out below.
Three new Apple Music ads show off Cupertino’s creative cool, highlighting musical acts and touting the tagline, “All the artists you love and are about to love, all in one place.”
Amongst Cupertino’s many other accomplishments, you can now chalk up Emmy Award Winner. Apple has just won the Most Outstanding Commercial of the Year award for its wonderful iPhone 5s ad, “Misunderstood.”
From sledgehammer-tossing freedom fighters to misunderstood teenagers at Christmas, Apple’s TV commercials have hit us with some truly iconic imagery over the years. But when a company has been around since the 1970s, it’s no great surprise that a select few ads would slip our collective memory.
After scouring through hundreds of big-time commercials and tiny TV spots that promoted Cupertino’s products over the years, here are our picks for the Apple advertisements that time forgot. All of them are worthy of a second look — and almost all of them for the right reasons.
A new iPhone cometh, my friends, and sooner than you think! Find out all we know about Apple’s rumored September 12th media event on our newest CultCast, and what special goodies they will be revealing unto the world that fine, fine day.
Then — it’s been the talk of the Applesphere — those controversial new Mac ads the big A unleashed during the olympic games. Love’em or hate ’em, we’ll tell you why we’ve been less than thrilled, and so will our special guest, former Apple ad guy and long time Jobs’ collaborator, Ken Segall.
Subscribe to The CultCast now on iTunes, or easily stream new episodes right on your iPhone or iPad with Apple’s newly updated and freshly debugged Podcasts App.
Show notes ahead!
httpv://www.youtube.com/watch?v=vbJSuduTrPs
To answer Microsoft’s controversial “Laptop Hunter” series, Landline TV parodies the series by sending homeless Frank out to seek a computer. (NB: put your headphones on, some of the language/images are NSFW.)
He loves the Macs (“these are beautiful”), finds the PCs insulting and wants to take the cash instead of getting a PC. Doubt it would ever fly with Apple execs, but it’s a lot more convincing than the latest “Get a Mac” ads.
Via Newton Poetry
Jasper Goodall’s “Poster Girl” series, on show in London, like his “Liquid Peril” work above, takes liberal inspiration from Apple’s iconic iPod ads.
A freelance illustrator, Goodall has worked for MTV, Gucci, Adidas, Coca-Cola and BMW.
Goodall describes his work as: “sexual, fantastical, dreamy. Basically, contemporary fantasy art.”
You can see more of his work from the show here, some are borderline NSFW.
The show’s has been held over until March 12 at the Electric Blue Gallery.
Via The Mirror