Brilliant new ads put iPhone 11 Pro through the wringer

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iphone11
The iPhone 11 Pro can take damage.
Photo: Apple

YouTube is about to get swarmed with new iPhone 11 stress test videos starting on September 20 but Apple just beat everyone to the punch with its latest ad that shows this year’s iPhone is the toughest yet.

Apple dropped two new iPhone 11 Pro ads this morning showing off the durability of the new phones and the triple-camera system. Both ads take place in a grungy sci-fi testing chamber where everything from broccoli to a wedding cake is thrown at the iPhone. Each ad is a minute long and if you don’t fall in love with the fluffy dog in the camera video then you have no heart.

Watch both ads here:

It’s tough out there

Triple-camera system

The iPhone 11 Pro body is made with a surgical-grade stainless steel band sandwiched by the display and a single piece of sculpted glass in the back. Apple claims its more damage resistant than previous models. It also has better water and dust resistance than the iPhone XS.

Pre-orders for the iPhone 11 and iPhone 11 Pro opened up to customers today. Shipping times for some models have already slipped with the wait time extending into October for people that didn’t get their orders in early.