Apple starts a sticker fight in wacky new iPhone 7 ad

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How strong is your sticker game?
How strong is your sticker game?
Photo: Apple

Apple is in love with stickers in its latest ad for the iPhone 7 that touts the popularity of the new iMessage feature.

The wacky minute-long ad called “Sticker Fight” follows a group of teenagers as they attack older folks with a barrage of animated stickers in the real-world. Eventually an all-out war breaks out in a restaurant as diners pelt each other with colorful cartoons and other images.

Check it out:

Support for stickers was added to iPhones and iPads with the iOS 10 update last year. You don’t have to own an iPhone 7 to send them either as long as your running iOS 10.

If you still haven’t figured out how to send stickers via text, check out our handy sticker guide and join the fight. All the cool kids are doing it.