Whether it’s hosting a show on Beats 1, sporting a vintage Apple jacket, or having his music tirelessly promoted in Apple Music ads, Drake’s about as established a part of Cupertino these days as Eddy Cue’s collection of Hawaiian shirts.
No surprise then that everyone’s favorite Canadian Degrassi actor-turned-bad-boy-rapper just chose iTunes and Apple Music as the place to debut his new, fourth studio album Views.
— Drizzy (@Drake) April 29, 2016
Boasting a total of 20 songs, Drake’s follow-up to 2013’s acclaimed Nothing Was The Same features appearances from Kanye West, Future, PartyNextDoor, Rihanna, the late Pimp C, Popcaan, Wiz Kid, and others; along with production from regular producer Noah “40” Shebib, Boi-1da, Nineteen85, Murda Beatz, and assorted other names which look like they come straight out of an internet forum.
This isn’t the first time Drake has chosen Apple as a platform for launching his music. Last year, Drake “dropped” a new surprise mixtape on iTunes, in an attempt to recreate the “Beyonce Effect” that accompanied that singer’s platinum album “BEYONCÉ” which become the fastest-selling album in the history of iTunes. Since then Apple has been pushing record-labels to embrace iTunes as a launch platform.
Two of 2016’s biggest hip hop albums — belonging to Kanye West and Beyonce — have debuted on Jay Z’s rival Tidal service, before making their way to iTunes. Still, it seems Drake is loyal to Tim Cook and co.
If you’re a fan of Drake, what better way to celebrate the iTunes Store’s 13th birthday?