Drake airs his Views on Apple Music and iTunes

Drake airs his Views on Apple Music and iTunes


Drake talks Apple Music at WWDC.
Drake rocking a vintage Apple jacket at WWDC.
Photo: Apple

Whether it’s hosting a show on Beats 1, sporting a vintage Apple jacket, or having his music tirelessly promoted in Apple Music ads, Drake’s about as established a part of Cupertino these days as Eddy Cue’s collection of Hawaiian shirts.

No surprise then that everyone’s favorite Canadian Degrassi actor-turned-bad-boy-rapper just chose iTunes and Apple Music as the place to debut his new, fourth studio album Views.

Boasting a total of 20 songs, Drake’s follow-up to 2013’s acclaimed Nothing Was The Same features appearances from Kanye West, Future, PartyNextDoor, Rihanna, the late Pimp C, Popcaan, Wiz Kid, and others; along with production from regular producer Noah “40” Shebib, Boi-1da, Nineteen85, Murda Beatz, and assorted other names which look like they come straight out of an internet forum.

This isn’t the first time Drake has chosen Apple as a platform for launching his music. Last year, Drake “dropped” a new surprise mixtape on iTunes, in an attempt to recreate the “Beyonce Effect” that accompanied that singer’s platinum album “BEYONCÉ” which become the fastest-selling album in the history of iTunes. Since then Apple has been pushing record-labels to embrace iTunes as a launch platform.

Two of 2016’s biggest hip hop albums — belonging to Kanye West and Beyonce — have debuted on Jay Z’s rival Tidal service, before making their way to iTunes. Still, it seems Drake is loyal to Tim Cook and co.

If you’re a fan of Drake, what better way to celebrate the iTunes Store’s 13th birthday?

Source: HNHH


Daily round-ups or a weekly refresher, straight from Cult of Mac to your inbox.

  • The Weekender

    The week's best Apple news, reviews and how-tos from Cult of Mac, every Saturday morning. Our readers say: "Thank you guys for always posting cool stuff" -- Vaughn Nevins. "Very informative" -- Kenly Xavier.