Taylor Swift treadmill tragedy pays off for Drake

Taylor Swift treadmill tragedy pays off for Drake


Taylor Swift Apple Music ad
It's way less awkward without the sound.
Photo: Apple

Drake’s apparently making bank off of a recent Apple Music ad featuring Taylor Swift faceplanting onto a treadmill.

The video launched less than a week ago on April 1, and since it went live, iTunes sales of Drake’s song “Jumpman,” which features prominently in the spot, have more than quadrupled, Billboard reports. And the playlist Swift pulls up to motivate herself for her cardio workout is showing pretty good numbers on Apple’s streaming service, too.

If you aren’t one of the millions of people who has already seen the Apple Music ad, you can check it out below.


And if you’re tired of Taylor Swift and just want to hear the song without watching her fall on her improbably made-up face, here it is all on its own:

“Jumpman” purchases are up 431 percent since Friday, Billboard reports, and Apple Music’s curated “#gymflow” playlist has seen a 325 percent boost.

We’re happy that Drake’s getting a boost here, but we aren’t really sure what a 431 percent boost on iTunes actually means. Ever since we started streaming our tunes with Apple Music — or Spotify or Pandora, for that matter — we haven’t really seen any need to cough up a buck for a single song. It just doesn’t make sense when you can listen to pretty much every song ever recorded (and an impressive selection of fart sound effects) for 10 dollars a month.


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