NBA star Stephen Curry shows off Live Photos in iPhone 6s ad

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Screen Shot 2015-10-27 at 11.23.30
Live Photos will let you relive great moments.
Photo: Apple

After debuting three new iPhone 6s ads over the weekend, showing off the handset’s new wireless “Hey Siri” feature and various camera improvements, Apple has dropped one more ad — depicting the iPhone 6s’ Live Photos tool.

Called “Half Court,” the 15-second spot shows Golden State Warriors NBA player Stephen Curry making an impressive half-court shot, which can then be re-lived thanks to Live Photos.

Check it out below.

Live Photos have received mixed appraisals from critics, as some praise it as an innovative tool, while others dismiss it as a cheap gimmick.

Personally, I’d like to see Apple do more to sell the genuinely groundbreaking Force Touch more centrally in its iPhone 6s ads. Then again, it’s much easier to explain Live Photos when you’ve only got 15 seconds to do it.