Goooooold! Beats rewards World Cup winners with 24-karat headphones


Naomi Campbell rocks a pair of 24-carat Beats Pro headphones.
Naomi Campbell rocks a pair of 24-karat gold Beats Pros headphones.

The German champions may only get one World Cup trophy, but thanks to Beats Electronics, the team members will each get a complimentary pair of 24-karat gold Beats Pro headphones.

Having previously become the hit advertiser of the World Cup with its “Game Before the Game” ad (despite being banned from press events), Beats’ follow-up is a great marketing stunt. It also adds supermodel Naomi Campbell, who was photographed with the gold-dipped headphones and a similarly shiny soccer ball, to the list of high-end celebrities associated with Beats.

While a regular pair of Beats Pro headphones will set you back a not-inconsiderable $400, I shudder to think what a gold pair would fetch on the open market — the price tag could compare to the one-of-a-kind RED Mac Pro sold at auction earlier this year for $977,000. Given the popularity of the “champagne” iPhone 5s, however, perhaps a (more affordable) line of special gold headphones wouldn’t be the worst idea in the world?

A video offering a behind-the-scenes look at how the campaign came together can be seen below:

It’s been reported that Apple wants Beats co-founder Jimmy Iovine to help Apple reignite its marketing magic, even if this means ending Cupertino’s 30-year partnership with advertising agency TBWA. Apple’s $3 billion acquisition of Beats earlier this year was the biggest in Apple’s history.

Source: Redmond Pie


Daily round-ups or a weekly refresher, straight from Cult of Mac to your inbox.

  • The Weekender

    The week's best Apple news, reviews and how-tos from Cult of Mac, every Saturday morning. Our readers say: "Thank you guys for always posting cool stuff" -- Vaughn Nevins. "Very informative" -- Kenly Xavier.