Beats by Dre’s marketing guru bails on Apple

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Be cool. Stay in school.
Beats CMO is leaving the company.
Photo: Beats by Dre.

Omar Johnson, the Beats by Dre chief marketing officer that helped transform the headphone company from a gimmick to one of the most iconic brands in pop culture, is leaving the company next month.

During his time at Beats, Johnson and his marketing team created unique ads by collaborating with the world’s top athletes in every major sport to tell their real stories. Johnson didn’t give a reason for his departure, but Apple has confirmed he’s stepping down on November 1st.

How LeBron and Cavs channeled Steve Jobs to beat Warriors

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Eddy Cue isn't cheering for Lebron this year.
LeBron took some advice from Eddy Cue's boss this year.
Photo: USA Today

The Cleveland Cavaliers pulled off one of the most improbable comebacks in NBA history on Sunday when they came back to beat the Golden State Warriors — Apple’s favorite team — in the NBA Finals and Steve Jobs was part of the reason why.

LeBron James had to dig deep for inspiration when the Cavs lost the first two games of the NBA Finals. After spending the weekend watching old Muhammad Ali fight, James reportedly realized his team needed something they could connect to to make them believe the series wasn’t over. So before Game 3, James gathered his teammates and played a portion of Steve Jobs’ infamous Stanford Univeristy commencement address from 2005.

Eddy Cue is Golden State’s biggest cheerleader

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Eddy Cue had the best seats in the house to watch the Warrior's comeback.
Eddy Cue had the best seats in the house to watch the Warrior's comeback.
Photo: SF Chronicle/Twitter

The Golden State Warriors completed one of the biggest comebacks in NBA playoff history last night when they beat the Oklahoma City Thunder, and perhaps no one in the arena was as amped as Apple VP Eddy Cue.

You see, Eddy Cue loves basketball. He’s such a big hoops fan that he’s made a habit of getting spotted with some of the game’s biggest stars in the biggest moments. So it should be no surprise that when the Warriors’ local paper announced the team’s win this morning Cue was right on the front page with Steph Curry.

Check it out:

Eddy Cue gives LeBron the business during NBA Finals

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Eddy Cue isn't cheering for Lebron this year.
Eddy Cue isn't cheering for Lebron this year.
Photo: USA Today

The NBA Finals started last night, with LeBron James taking to the court in search of yet another championship ring. His team is taking on the Silicon Valley Golden State Warriors and, while Apple Senior VP Eddy Cue was all too happy to cheer on LeBron during the last two NBA championships, this year he’s defected to the home team — and giving King James hell.

Not even Cortana wants to use Windows Phone

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rgrg
Cortana may be working for Microsoft, but apparently her free time belongs to Apple. (Picture: @supertino)

Microsoft may enjoy bragging about the perceived superiority of its Windows Phone virtual assistant Cortana over Apple’s Siri, but the actress who voices Cortana apparently isn’t so convinced.

In a recent tweet, actress Jen Taylor (@jentaylortown) tweeted the message “Oh my geez Seattle is beautiful” via iOS, suggesting that while Microsoft may be helping bring in the paychecks, that money is going on Apple products.

The future of the iPhone 5c, Apple pays Lebron and the rest of this week’s hottest news

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Beats deal netted LeBron James the biggest equity cash payout in sports history

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NBA superstar (and Samsung shill) LeBron James reportedly made some serious bank as a result of Apple’s $3bn Beats acquisition in May — ranking as the largest equity cash payout for a professional athlete in history.

Citing sources close to the issue, ESPN claims that James struck a deal to promote Beats headphones back in 2008, in exchange for a minority interest in the then-new company. Although it’s not known exactly how many shares he owned (Beats has always framed it as a “business relationship” without giving further details), it was enough to earn him a whopping $30 million in both cash and stock when the Beats deal was finally done.