Apple turns 40 years old today, and what a journey it’s been: from a promising homebrew startup to an underdog fighting off bankruptcy to an industry-straddling behemoth with $233.7 billion in revenue.
It’s impossible to boil down every significant Apple event into one story, but we did our best to pick out the 40 most significant moments in the company’s past.
Check out these key moments in Apple history below.
The iPod of juicers won’t be sold by Apple, but Jony Ive and former Apple exec Tony Fadell each helped design what could become the closest thing.
Juicero, a startup backed by Campbell Soup and Google, is launching the world’s first cold-press juicing system today, that takes the hassle out of liquifying raw vegetables by using juice packs to create a clean and simple press.
Basically, it’s like a Keurig, only it spits out delicious juice.
Having reportedly gained access to the iPhone 5c at the center of the San Bernardino shooting case, the FBI has agreed to use its newfound hacking abilities to aid an Arkansas prosecutor unlock an iPhone and iPod belonging to two teenagers who stand accused of murdering a couple.
Bringing the iPod to the PC was one of the keys to making Apple’s breakthrough music player the ubiquitous mega-hit that it became. But, as with the decision to allow an App Store on iOS, then-CEO Steve Jobs wasn’t exactly on-board with the idea from the start.
In fact, according to a new interview with Nest CEO (and former Apple executive) Tony Fadell, it virtually turned into a “knock-down, drag-out” battle between the pro-PC camp at Apple and Jobs.
Until Walt Mossberg, of all people, managed to break the deadlock.
Tim Cook saw all the complaints fanboys levied against the ugly new Smart Battery Case his company unveiled this week, but the Apple CEO is defending the controversial new product, claiming Apple’s designers used ‘great insight’ to solve a crutial flaw facing most battery cases.
Chances are you can vaguely remember the last Apple ad you saw, but do you remember it in the same way you remember the company’s “1984” commercial for the original Macintosh, or its wonderful “Think Different” campaign? It’s been a while since we saw anything quite as iconic.
Apple still creates great commercials we can’t help but talk about, but many fans would say those ads aren’t as good as they once were. Has Apple lost its marketing magic, or is it just too difficult to create truly iconic ads in the digital age?
Join us in this week’s Friday Night Fight between Cult of Android and Cult of Mac as we battle it out over these questions and more!
Apple and Samsung are bitter rivals in the tech industry that make a lot of the same type of products, but when it comes to innovation, the two are complete opposites.
Arno Lenior is one of the few people on the planet who’s worked at both companies, and while Samsung gets a bad rap for copying Apple’s products, the former Apple marketing director reveals that in many ways, Samsung takes innovation just as seriously as they do in Cupertino, otherwise it would have never been able to go from a company that sold rice nearly 100 years ago, to transforming into one of the world’s top TV and smartphone manufacturers.
Now that Lenior left Samsung back in May, MarketingMag sat down with the Australian marketer to get his viewpoints on innovation and how it’s become part of the mindset at Apple.
Like every other company, Apple and Google have had their share of highs and lows in the past — but one thing that’s for sure is that neither of them can keep going from strength-to-strength indefinitely; they’ll both stumble at some point in the future.
But which will be the first to take a tumble?
Join us in this week’s Friday Night Fight between Cult of Androidand Cult of Mac as we battle it out over that very question!
What vaulted Apple from its humble Silicon Valley origins to the absolute top of the business world? From its first desktop computer in 1976 to today’s category-crushing Apple Watch, the company is intensely focused on creating technology that will delight the masses.
That vision is best exemplified by Apple’s five most important products, which I’ve rounded up in this week’s edition of Kahney’s Korner. Some made the list for reasons that might surprise you.