You can now buy AppleCare+ one year after getting an iPhone

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AppleCare
Don't be a fool, protect your tool.
Photo: Apple

If you’ve purchased a new iPhone in the last 12 months but failed to buy AppleCare+ to protect it, Apple is ready to cut you a break.

Apple has decided to extend the period in which iPhone buyers can get AppleCare+ to one full year from the data of purchase, after previously only letting you buy it within 60 days.

iOS 10.3 and macOS 10.12.4 inch closer to public release

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iPhone 7 in hand
Apple's new iOS update is nearly ready for primetime.
Photo: Ste Smith/Cult of Mac

Developers received new beta software updates today for iOS 10.3 and macOS 10.12.4, possibly signaling that a public release is just around the corner.

The new updates come just a few days after Apple dropped the last betas of macOS 10.12.4 and iOS 10.3 on developers. Both updates come with a number of bug fixes and under the hood improvements to go with new features that were added in previous versions.

Apple celebrates International Women’s Day on iTunes and iBookstore

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iTunes is promoting movies and TV shows with strong female characters.
iTunes is promoting movies and TV shows with strong female characters.
Photo: Apple

Apple is going all out to feature great media that promotes strong women by creating special sections in iTunes and Apple Music for International Women’s Day.

iPhone, Mac and Apple TV users can comb through Apple’s handpicked choices in categories like music, movies and books to find stories and entertainment that promotes strong female characters.

Apple seeds new betas for iOS, tvOS and watchOS

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iPhone 7
A new iOS 10.3 beta is ready to be installed.
Photo: Ste Smith/Cult of Mac

Three new beta software updates have been seeded to developers by Apple today, adding a bunch of bug fixes and performance improvements to Apple’s platforms.

The new builds come one day after Apple seeded a new build of macOS 10.12.4 to developers. The fifth beta builds of iOS 10.3, tvOS 10.2 and watchOS 3.2 can be downloaded by registered developers directly from the Apple’s dev portal.

Senior Apple execs fight for Hollywood deals

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Eddy Cue
Eddy Cue is one of three Apple chiefs trying to secure original content.
Photo: CNBC

Three senior Apple executives are in talks with Hollywood’s “most successful” TV and movie producers over original content for Apple TV, according to a new report.

Each member of the trio, which includes Eddy Cue, Apple’s senior vice president of internet software and services, is so desperate to secure the first deal that they supposedly are fighting against each other.

YouTube is launching a TV streaming service for $35 a month

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YouTube wants to takeover your TV.
YouTube wants to takeover your TV.
Photo: YouTube

Cord cutters just got another option for getting their TV fix over the internet.

Google-owned YouTube revealed today that is launching a new streaming TV service that will offer customers a bundle of channels from broadcast and cable networks for $35. But it might not come with all the channels you want.

Developers get fourth beta of tvOS 10.2

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apple tv and siri remote
New beta software is out for Apple TV.
Photo: Ste Smith/Cult of Mac

Apple seeded a new beta build of tvOS 10.2 to developers today, bringing a number of bug fixes and performance improvements to the Apple TV.

The new tvOS beta update comes just over a week after Apple released the last beta for tvOS 10.2. Because of the tricky installations requirements the beta is not available to public testers.