Drastically new Apple TV and our Apple event expectations on The CultCast

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Get ready for the Apple TV of the future.
Get ready for the Apple TV of the future.
Photo: ofcom.org

This week: come September 9th, we’ll have a new iPhone 6S, sure, but how does an iPad Pro and a drastically new Apple TV sound? We’ll tell you what to expect from Apple’s Sept. 9th event, because this event is fixin’ to be a doozie.

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More than 60% of pay TV streams are watched on Apple devices

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Screen Shot 2015-09-04 at 11.48.24
Apple is dominating pay TV thanks to its range of devices.
Photo: Fortune/Adobe Digital Index

We’re less than a week away from Apple’s refreshed Apple TV service being announced, and a new report published by Adobe Digital Index is sure to bring a smile to faces in Cupertino.

That’s because an analysis of 1.49 billion TV Everywhere streams — referring to the paid streaming of shows through tablets, smartphones, computers and set-top boxes — suggests a whopping 61.9 percent is done via an Apple device.

From hobby to hero: The history of Apple TV

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Apple TV
Apple TV was a hobby for years. Until it wasn't.
Photo: Jim Merithew/Cult of Mac

Apple just keeps trying to crack the lucrative nut known as your living room. From a gimmicky Macintosh TV in the 1990s to a “hobby” Apple TV in the mid-2000s, Cupertino keeps trying to come up with ultimate digital hub for our homes.

So far, Apple has failed to deliver a magical device that will tame all our televisions. Here’s a brief history of Apple’s TV efforts — a two-decade push aimed at ensconcing an Apple machine at the center of our domestic universe — ahead of next week’s likely Apple TV refresh.

Apple may wait for 30 million subs to create original TV content

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Apple's new improved TV could be coming as early as this fall.
Original Cupertino programming in 3, 2, 1...
Photo: Robert S. DonovanFlickr CC

Given Netflix’s success in the area, it would be fair to say that most people are excited about the possibility that Apple may be entering the original programming arena.

However, according to a new report citing industry insiders, Apple could wait quite a while before launching into its latest venture.

Apple-produced shows ‘not that big a deal,’ says Netflix head

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Netflix CEO Reed Hastings
Netflix CEO Reed Hastings isn't worried about Apple getting into producing content.
Photo: Netflix

We’re hearing some rumblings and grumblings that Apple might start producing original content to go along with an updated version of its Apple TV streaming box, and do you know who isn’t worried about it? Netflix.

Reed Hastings, CEO of the giant streaming service, spoke to CNN to discuss his company’s new availability in Japan and its future plans to expand into all of Asia, and he could not have sounded less concerned when the interviewer asked about the rumors of the Cupertino company getting into content creation.