AT&T isn’t the only company interested in acquiring HBO’s parent company Time Warner Inc.
Apple executives approached the company about a potential merger a few months ago, according to a new report that claims the iPhone-maker is keeping a close eye on Time Warner’s advanced acquisition talks with AT&T.
Watching television is still a dreadful experience, according to Eddy Cue, Apple’s senior VP of internet software and services.
The Apple exec sat down for a joint interview with HBO CEO Richard Plepler at Vanity Fair’s New Establishment Summit in San Francisco today. The two media titans discussed the rapidly changing landscape of television, but Cue told the audience that more changes are needed to make the experience better.
Apple should take a note out of Jeff Bezos’ playbook and launch an Amazon Prime-style subscription service, claims an analyst for Goldman Sachs.
“We think Apple should launch a subscription bundle as a way to reinforce iPhone loyalty and leverage it into content,” Simona Jankowski writes in a new note to clients. In the brief, Jankowski and colleagues ponder the potential of a $50 monthly subscription that would get customers the latest iPhone plus other services like Apple TV, Apple Music and freemium access to the iTunes library.