Is this Steve Jobs driving a tank in a classic Apple TV spot from the late 1990s? That was the rumor at the time: Jobs was making cameos in Apple commercials.
Ken Segall, the TBWA ad man responsible for naming the iMac and Think Different, reveals the truth after the jump. He also shares some rare behind-the-scenes photos he took during the filming of this commercial and another from the same era.
Lee Clow, the man behind Apple’s groundbreaking 1997 “Think Different” campaign and chief creative officer of Chiat announced he is stepping down.
Here the jeans and base-ball cap wearing Clow, now 66, is interviewed about the days he was the only ad guy not wearing a three-piece suit — by Alex Bogusky, the Mac-using brainchild behind Microsoft’s “Laptop Hunter’s” series, which has been poking a few holes into the sometimes tired “Mac vs. PC” ads.
Apple abandoned the “Think Different” campaign in 2002 for the “switch” concept, but it never really caught up with Clow’s creation.
We stand corrected: Ken Segall, former Chiat creative director on the Apple account wrote in to say:
“Lee is/was the chief creative officer at Chiat, and as such doesn’t actually create this stuff — he’s an inspiration and ultimately responsible for the output. Interestingly, the words “think different” were actually written by an art director. His name is Craig Tanimoto. Not bad for a guy whose first responsibility was design.
Also, Think different was not replaced by the Switcher campaign. At some point (I can’t even remember when), it was decided that the “think different” words simply didn’t need to be said anymore. They became more or less embodied in the brand. This, just as Nike dropped “Just do it” and started using only the company’s famous swoosh.”
What do you think Apple’s next iconic catch phrase should be?
Wow, the launch of Windows 7 on Thursday has prompted Apple to trot out three new ads making fun of Microsoft’s new system.
The big shocker is that they are actually pretty funny. I LOLed at the last line in the “PC Wars” ad above; a line delivered by Justin Long. Yeah Justin Long.
The “Broken Promises” is also pretty good. Watch it – and the third ad, “Teeter Tottering” — after the jump.
Very interesting news from the New York Times: Disney is completely overhauling its retail stores, with Steve Jobs at the helm.
Theaters will allow children to watch film clips of their own selection, participate in karaoke contests or chat live with Disney Channel stars via satellite. Computer chips embedded in packaging will activate hidden features. Walk by a “magic mirror” while holding a Princess tiara, for instance, and Cinderella might appear and say something to you.
It’s your birthday? With the push of a button, eight 13-foot-tall Lucite trees will crackle with video-projected fireworks and sound. There will be a scent component; if a clip from Disney’s coming “A Christmas Carol” is playing in the theater, the whole store might suddenly be made to smell like a Christmas tree.
It’s a great article, well worth the read. Most notable is Jobs’s insistence that Disney build a full-scale prototype of the entire store in order to figure out how to get the experience just right. I can think of few events more telling in the transformation of Apple from niche computer-maker to taste-maker to the world than that of Disney asking Apple retail specialists for help in defining great experience design.
I mean, eight years ago, Apple didn’t even have stores. Disney created Disneyland. How’s that for turnabout?
This an ad mock-up from Moscow agency Doberman Studio has me plenty confused. Sure, the sleek, round lines of the Mac Mighty Mouse might induce one to think it feminine.
Or is it some kind of commentary on gay marriage — i.e. did Mickey fall for the cartoon Mighty Mouse?
In the second version, cartoon mouse Jerry also falls prey to the seductive powers of the Mighty Mouse.
Processed food mongers Kraft thought they might cop some of Apple’s cool by sticking an “i” in front of a new product.
Meet iSnack 2.0. It’s Vegemite (for the uninitiated, concentrated yeast extract) plus cream cheese. In one handy jar.
(Forgive me Australians: it sounds like it should’ve been directly marketed as an emetic.)
The new Apple-esque name was chosen from 48,000 entries in a contest. The winning entry was coined by 27-year-old Dean Robbins, who, we’re guessing because he’s also a web designer, is probably also a Mac user.
Can Microsoft ever do anything right? The company has some produced some pretty good advertising for Windows 7, but for some inexplicable reason, the ads will not be shown on TV. Microsoft’s best advertising in years is restricted to a dusty corner of YouTube, where no one will see them.
The beloved Dogcow Moof! t-shirt from RedLightRunner is now a rarity.
It’s always a little dicey doing a “Best of” Apple t-shirts post because the really, truly best Apple t-shirts have always been the limited edition, short-run t-shirts that Apple prints up for employees and other associates, the ones Guy Kawasaki wrote about in his 1990 book, “The Macintosh Way.” In it he draws a flow chart depicting Apple’s process for making great products and the first step is: Order t-shirt.
However, for those of us not lucky enough to get our bods into one of these rare and memorable pieces of Apple attire, there are a number of outlets in the US and the UK (and probably elsewhere as well) where you can pick up some cool threads and show the world where your allegiances lie.
Hit the jump for a gallery of 10 we think are worth checking out.
Apple has tapped the comic genius of actor Patrick Warburton for its latest “Get A Mac” TV ad. But despite a very promising start — you smile just seeing him – the ad is a dud.
Warburton is best known for playing Elaine’s boyfriend, David Puddy, on Seinfeld. The man is just funny, period. Unfortunately, Apple’s new “Top of the Line” ad is not. (Watch it below).
Warburton plays a top-of-the-line PC — a fast, smooth machine with a big screen.
The computer shopper — a young woman — is initially impressed, but is turned off when he admits he’s not immune to viruses and other headaches. The silly fool forsakes Warburton’s charms for the unbearable Justin Long, who plays the Mac.
The ad isn’t funny, just like the rest of the ailing series. This joke has definitely run its course. Like Sieinfield itself, it’s time for Apple to pull the plug.
Multimedia designer Federico Mauro’s got Mac on the brain: his Flickr stream is a constant source of quirky, Mac-related designs and spoofed ad campaigns.
His vision of what’s really inside your Mac Pro includes a feet-on-the-desk work environment that includes a mini-golf area, plus Apple logo topiary in the garden and a well-populated pool, where a couple of those bathing beauties appear topless.
Hit the jump for more of his designs — including the modern designer’s workbench and a game of Tetris played with Macs — plus few words about why he does it.
Apple shot a TV ad for an unreleased product at Jax Truckee Diner on Tuesday. Picture with permission by Alan Moore: http://www.flickr.com/photos/alansf/3777374579/sizes/o/
Amid tight security, Apple shot a TV advert for an unreleased product at Jax Truckee Diner on Tuesday afternoon.
Unfortunately, there are no pictures or even a description of the mystery product. Because of the security, no photographers or reporters were allowed on set. Filming took place on Tuesday afternoon.
“Apple found us, they’re trying to show us as a hip and cool spot for the 20-something crowd,” Jax on the Tracks owner Bud Haley told the Sierra Sun newspaper.
But if Apple is already shooting ads for the new product, chances are its release is imminent. After all, the probability of leaks are much greater when products are sent to outside partners like advertising agencies.
Jax Truckee Diner is a classic 1940s-style diner next to the railroad tracks in downtown Truckee, California.
The question is, why would Apple put a Web tablet in a diner? Perhaps to show a crowd of hip 20-somethings sitting around a booth, playing digital 45s before watching a streaming MTV video and then ordering waffles over WiFi?
UPDATE: I called Bud Haley, owner of the diner, who in a roundabout way confirmed the shoot, and said it was “exciting.” Unfortunately, Apple has him tied up in a confidentiality agreement, and he couldn’t/wouldn’t say if the ad was for a new product or an existing one.
“As you can imagine, I’ve got to be careful and confidential,” he said. “I can’t say anything about it, I’m afraid. I’d love to give you more info, but I can’t. No comment is the best comment.”
Asked if his afternoon yesterday was exciting (I was desperate), Haley said: “Obviously, anything where Apple is involved is exciting. But I still can’t tell you anything. Sorry.” Haley has taken several calls from reporters and was very patient and gracious. He’s a good sport and is handling the nosy questions very well.
Here’s what Jax looks like inside:
Inside Jax Truckee Diner. Photo from Chow: http://www.chow.com/photos/366836
