Thanks to Ken Segall’s new book about Apple, Insanely Simple, we have heard about how Steve Jobs was willing to dress up as Willy Wonka, and how he felt about the negative reaction to the infamous hockey puck mouse.
Here are three more great anecdotes about Jobs from the book. They include Jobs asking the President to help with Apple’s Think Different campaign, the untold story of how NeXT got its name, and how Jobs almost integrated advertising into Mac OS.
Ken Segall, who named the iMac and worked on the “Think Different” campaign, has some choice takeaways from working with Steve Jobs that he’s finally sharing in book form with Insanely Simple: The Obsession That Drives Apple’s Success.
The cleanly-designed cover in Apple’s signature Myriad typeface looks almost like it should be unboxed; inside you’ll find choice insider tales of the flops, false starts and history made with Apple over the 12 years he worked with the Cupertino company. (You can read an exclusive excerpt from Insanely Simple and our review of the book here.)
Segall tells Cult of Mac about the reasoning behind that lowercase “i,” winning Jobs over and what happened when ads flopped. You can catch up with him through his blog or Facebook page, where you’ll also find details about his upcoming book tour.
Here’s the most pared-down review I can manage of Insanely Simple: The Obsession That Drives Apple’s Success by Ken Segall.
If you wonder what it was like to work with Steve Jobs: read it. You’ll enjoy it.
Here’s an exclusive excerpt from a new book about Steve Jobs and Apple by ex-advertising Mad Man, Ken Segall. The book is called Insanely Simple: The Obsession That Drives Apple’s Success, and it’s on sale tomorrow. In the excerpt, we learn about Steve Jobs’s great reaction to criticism of the infamous hockey puck mouse, how he responded quickly to mistakes, and his attitudes toward the “brand bank.”
A Steve Jobs tribute image that rapidly went viral shortly after Jobs passed away last October has earned one 20-year-old student a job with Coca-Cola. Jonathan Mak, who lives in Hong Kong, was recruited by the beverage giant to design posters for its latest advertising campaign.
Historically, developers have earned 70% of the revenue from application downloads from the App Store and 60% from iAd revenue, but today comes good news for those of you who use the iAd platform in your apps. Apple has revealed on its Developer Center that developers will now be earning an extra 10% from iAd revenue, boosting it to 70% in total. Is this Apple’s push to get the advertising service into more apps?
Apple has aired a new commercial for the iPhone 4S. Simply called “iCloud Harmony,” the 30-second TV spot highlights iCloud’s ability to sync your media and apps between devices. “Automatic. Everywhere. iCloud.“
Apple has aired two new TV commercials for the iPhone 4S called “Road Trip” and “Rock God.” Both ads highlight Siri, the staple feature of the iPhone 4S. In classic Apple fashion, both spots are poignant and touching. The first ad features a couple on a trip, while the second tells the story of a teenager learning how to play guitar. Siri is used to find directions, send text messages, search Wolfram Alpha, and more.
Just under 18 months after its launch, Apple is set to make more changes to its iAd mobile advertising service in a bid to attract more customers. The Cupertino company is hoping to claw back some of the ground it’s quickly losing to Google’s AdMob service by reducing the initial buy-in to iAd, and changing the way in which advertisers pay.
Which phone would fictional advertising genius Don Draper from AMC’s Mad Men use? No surprises here: as this picture of Jon Hamm from the set of the hit television proves, only the phone with the best and most convincing advertising campaign on Earth, an iPhone, would do for Draper.
[via iSource]
httpv://www.youtube.com/watch?v=yBk_iHJU4tM
Verizon has launched a new ad featuring Apple’s popular iPhone which mocks the network coverage offered by rivals AT&T and Sprint.
In the 30-second clip, a group abandons a sinking ship, escaping with just their lives and their iPhones. Only one of the party gets enough signal to make a call, and that’s the one who’s on Verizon — a carrier which claims to offer “the best wireless service in the world for your iPhone.”
Over the weekend, Apple launched three new iPhone 4S ads: one for the iPhone 4S’s incredible new 8MP camera and iOS 5’s Photo Editing abilities, one for iCloud and one for Siri. They all really speak for themselves, but even so, this is Apple advertising at its finest.
You can find the other two ads embedded below.
Even in India, carriers without Apple deals in place are going to desperate lengths to sell their inferior Android handsets as equivalent to the iPhone… even going so far as to advertise this weird iPhoneDroid rip-off, which boasts the design of the iPhone 4 and Android 2.3 Gingerbread as the operating system.
I picked up a Magic Trackpad this weekend, and while browsing Apple’s instructions printed on the box was struck by the similarity between the tagline and photo of the hand with the trackpad, and the original ads for the Macintosh and its revolutionary mouse back in 1984. As well as how much simpler the directions for use are today.
Look familiar?
Motorola’s Super Bowl ad for its Xoom tablet — one of the first serious iPad contenders — is replete with Apple references: 1984, Lemmings, white earbuds. But where Apple’s TV ads for the iPad are practical and concrete, Motorola’s is cryptic and confused.
Reminds me of Palm’s weird, ethereal ads for the Pre, which bombed. It’s not good sign.
Plus, the device will reportedly cost $800 with a $20 per month data plan. There’s no WiFi-only model. From our hands-on at CES, the hardware looks OK, but we couldn’t test the software: Moto was showing an unfinished unit..
Proving that fact is always more interesting than fiction, ad man Steve Hayden remembers the making of Apple’s 1984 ad in AdWeek this week.
Marking the 27th anniversary, Hayden describes the utterly chaotic process behind the making of what’s been called “the best TV commercial ever.” Everyone hated it, and no one wanted it to run except Steve Wozniak, who offered to pay half the costs himself.
The first version of the spot was more Jetsons than Metropolis. The intention was to remove people’s fears of technology at a time when owning your own computer made about as much sense as owning your own cruise missile. We wanted to democratize technology, telling people that the power was now literally in their hands.
AdWeek: ‘1984’: As Good as It Gets
Back in 1984, Apple introduced the Mac with its famous 1984 Superbowl ad. Now Motorola is invoking some of the same ideas to promote its Xoom tablet, but this time, Apple is Big Brother.
Motorola’s new Superbowl Ad , “Goodbye 1984,” says that 2011 looks a lot like 1984:
One authority. One design. One way to work.
It’s time for more choices. It’s time to explore. It’s time to live a free life.
Learn more about Motorola XOOM: https://moto.ly/xoom
The ad is pretty bare-bones, and it’s not clear whether it will run during the Superbowl or is just a teaser or a trial balloon.
Funny how often Apple is compared to Big Brother these days. Over the weekend, The New York Times invoked Microsoft in its heyday with its market-crushing “platform” — a position Apple finds itself in now, says the Times.
Here’s Motorola’s ad below, and Apple’s original 1984, just for comparison purposes.
https://www.youtube.com/watch?v=XXPhoYAqRhE&feature=player_embedded
Apple’s new TV commercial for the iPad shows how versatile the device is. The iPad is… for students, teachers, for news, for reading. the iPad is.. iconic.
It’s not bad. Don’t miss the YouTube comments. Here’s a typical sample:
I can’t wait!!!!!! Finally!!!! iPhone on Verizon!!!!!
I get to dump my crapass Android piece of poop for a real smartphone!
yay
Sign seen in an electronics store in Surrey, Canada: Please Do Not Touch the iPod touch. Straight from the “People Unclear on the Concept” Department. Kafka would be proud.
Although one could argue that with Apple’s ongoing fetish for Shiny, Tiny objects, soon No One will be able to Touch the iPod Touch.
[via Ellen]
https://www.youtube.com/watch?v=HGmRKSds9OY
Proving a thing or two about making the most of what you have – unlike Microsoft – Amazon has come out with a cute ad poking fun at using the iPad in bright sunlight, and its premium price to boot.
I’m an iPad fan, but I will admit the little Never-Say-Die eReader does win on these fronts…
[via Digg]
Over the weekend, AdAge managed to get their hands on some data showing how much big companies spend on Google Adwords.
Google’s none too happy about the breach, saying: “We’re now looking into the possibility that someone improperly disclosed confidential information about our clients, and [we] will take all appropriate action.”
But Apple can’t be happy about the leak either, particularly since it highlighted the fact that Apple spends a million dollars a month on Google Adwords adverising… despite the fact that they have a competing network called iAds.
Of course, a million bucks a month is just a drop in Apple’s coffers, and Apple can’t trust iAds alone to promote their own products successfully yet, given its limited rollout to iOS devices. Still, Apple ultimately intends to go head-to-head with Google Adwords for the mobile space… a blip in the headlines saying they are giving money to their rival has to be annoying, no matter how inconsequential the amount.
[via 9to5Mac]
The picture above is burning up Digg right now. It supposedly shows the redesign of the MacBook Pro, which is expected to be refreshed any day now.
The new machine looks gorgeous. With smooth, rounded contours, it resemble the MacBook Air, and there appears to be the magnetic hinge borrowed from entry-level MacBook, which would be a big improvement on the Pro’s current latch/hook design.
Alas, it isn’t a leak — it’s a mockup from the MacRumors forums created by user mciarlo.
