Why Your Next MacBook Will Have 50% More Battery Life

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If history is indeed destined to repeat itself, Intel’s next-gen Haswell processors will power the 2013 gamut of Macs. Every year Apple typically puts the newest Intel silicon in its desktop and laptop models, and this year should be no exception. When Haswell desktop lineup specs leaked in December 2012, we got a peak at what will likely power the 2013 iMac.

Intel has now said that Haswell chips will offer 50% more battery life for laptops than Ivy Bridge. The main focus of designing Haswell was to lower power consumption for laptops and tablets while also doubling graphics performance. Sounds great. Maybe we’ll see something with Haswell announced at WWDC!

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About the author

Alex HeathAlex Heath has been a staff writer at Cult of Mac for over two years. He is also a co-host of the CultCast. He has been quoted by places like the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to get in touch, additional contact information is available on his personal site. Twitter always works too.

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