Apple Decorates The California Theatre For iPad Mini Event This Tuesday

Apple Decorates The California Theatre For iPad Mini Event This Tuesday

“Apple Special Event,” indeed.

Apple’s upcoming iPad mini media event will be held at an unusual location, the┬áCalifornia Theatre in San Jose, California. Instead of typical locations like the Yerba Buena Center in San Francisco or Apple’s own Town Hall, the company is branching out and presenting in a venue it hasn’t used in 7 years.

As usual, the venue was decorated for Tuesday’s event over the weekend. Here are some pictures of Apple’s swanky signage:

Apple Decorates The California Theatre For iPad Mini Event This Tuesday

Apple Decorates The California Theatre For iPad Mini Event This Tuesday

Techie Buzz shares these photos depicting Apple’s minimalistic branding in the theatre’s poster frames. The designs of the posters harken to past iPad announcement decorations and the iPhone 5/iPod event last month.

Apple hasn’t graced the California Theatre’s stage since Steve Jobs announced the first video iPod and TV shows in the iTunes Store back in 2005.

Stay tuned for our roundup of what to expect from Apple’s upcoming media event tomorrow morning.

  • MacMouth

    mmm . one more mini thing..

  • anth

    Hmm, very colourful
    Do you think the iPad mini/air will be available in a range of colours?

  • jpadhiyar

    An odd place to choose for the announcement. Did anyone check if the dimensions of those mural-like things match with those of the impending Mini? You never know where Apple hides the easter eggs.

  • Shaun Green

    The one big hint I get from the event invitation and the posters is that the iPad mini will come in a range of colours in the same way that the new iPod touch does.

  • Code_cookies

    I know its way out there but Theatre, apple tv?

About the author

Alex HeathAlex Heath is a staff writer at Cult of Mac and co-host of the CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too.

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