Apple’s Colorful iPhone 5 Event Banners Outside Of Yerba Buena Center [Gallery]


Untitled 3

On Friday Apple started preparing the Yerba Buena Center in San Francisco, California for the long-awaited iPhone 5 event that will be taking place this Wednesday. Journalists will pile into the venue to watch Tim Cook and company unveil the next iPhone and other surprises. Per tradition, Apple has begun putting up larger banners outside of Yerba Buena the weekend before the event.

We stopped by Yerba Buena to get a look at the signage Apple is putting up. Check out more on-location shots from Yerba Buena in our gallery below.

The satellite TV truck at the side of the building.

Apple is obviously expecting a decent crowd Wednesday, as lines and lines of velvet rope are at the ready.

The inside of Yerba Buena remains under heavy security, but we managed to see a giant Apple logo suspended inside.

The main banner itself is definitely colorful, but it doesn’t reveal much of anything. The rainbow-ish design looks a whole lot like the third-gen iPad signage from earlier this year, but the previous banner featured a huge eyeball (a hint at the newest iPad’s Retina display).

Stay tuned to Cult of Mac for more coverage leading up to and during Apple’s big event next week.

(Photography by Leander Kahney.)


Daily round-ups or a weekly refresher, straight from Cult of Mac to your inbox.

  • The Weekender

    The week's best Apple news, reviews and how-tos from Cult of Mac, every Saturday morning. Our readers say: "Thank you guys for always posting cool stuff" -- Vaughn Nevins. "Very informative" -- Kenly Xavier.