Apple’s Colorful iPhone 5 Event Banners Outside Of Yerba Buena Center [Gallery]

Apple’s Colorful iPhone 5 Event Banners Outside Of Yerba Buena Center [Gallery]

On Friday Apple started preparing the Yerba Buena Center in San Francisco, California for the long-awaited iPhone 5 event that will be taking place this Wednesday. Journalists will pile into the venue to watch Tim Cook and company unveil the next iPhone and other surprises. Per tradition, Apple has begun putting up larger banners outside of Yerba Buena the weekend before the event.

We stopped by Yerba Buena to get a look at the signage Apple is putting up. Check out more on-location shots from Yerba Buena in our gallery below.

Apple’s Colorful iPhone 5 Event Banners Outside Of Yerba Buena Center [Gallery]

Apple’s Colorful iPhone 5 Event Banners Outside Of Yerba Buena Center [Gallery]

Apple’s Colorful iPhone 5 Event Banners Outside Of Yerba Buena Center [Gallery]

The satellite TV truck at the side of the building.

Apple is obviously expecting a decent crowd Wednesday, as lines and lines of velvet rope are at the ready.

Apple’s Colorful iPhone 5 Event Banners Outside Of Yerba Buena Center [Gallery]

The inside of Yerba Buena remains under heavy security, but we managed to see a giant Apple logo suspended inside.

Apple’s Colorful iPhone 5 Event Banners Outside Of Yerba Buena Center [Gallery]

Apple’s Colorful iPhone 5 Event Banners Outside Of Yerba Buena Center [Gallery]

The main banner itself is definitely colorful, but it doesn’t reveal much of anything. The rainbow-ish design looks a whole lot like the third-gen iPad signage from earlier this year, but the previous banner featured a huge eyeball (a hint at the newest iPad’s Retina display).

Stay tuned to Cult of Mac for more coverage leading up to and during Apple’s big event next week.

(Photography by Leander Kahney.)

  • iSalameee

    I have heard some people say that the reason this “colorful” display isn’t for the iPod releases or anything like that, but in regards to the iPhone itself being taller. On the left side of the apple logo you see purple and white, looks to be a stretched out iTunes app, and on the other side looks like a stretched out music app, alone with a game center app, as if the home screen itself has been stretched out to pretty much say a longer, taller iPhone (5). Although, a longer and wider iPhone will suit me best, but I personally can’t wait either way.

  • Eddie Chu

    It’s curtains I think.

  • luisfrocha

    I wonder if that means the iPhone will be available in more colors now…

  • welshrarebit12

    It’s curtains I think.

    People have been saying it’s curtains for Apple for years…

  • CharilaosMulder

    Maybe it’s about the 8 colors of new nano’s, but i still doubt it because the focus will be on the iphone.

  • CharilaosMulder

    Maybe it’s about the 8 colors of new nano’s, but i still doubt it because the focus will be on the iphone.

  • nthnm

    Pretty sure that suspended Apply logo inside is actually a logo painted or affixed to the wall.

  • SupaMac

    Perhaps the iPhone will be offered in more colors other than white or black.

  • MacMan15
  • Tallest_Skil

    http://bit.ly/yerbabuenabannericons

    Holy cow. Those late-night thinkings weren’t just LSD after all.

  • joewaylo

    I wonder if that means the iPhone will be available in more colors now…

    Doubt it. It’s always been three colors in regards to the size of the iPhone. White. Black. iPod touch silver.

    The iPods with no Internet abilities are the rainbow colors.

  • ilpacia

    Watch out Apple!!
    The satellite TV truck is actually Samsung! Look at their logo!

About the author

Alex HeathAlex Heath is a senior writer at Cult of Mac and co-host of the CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too.

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