First Macintosh Praised By Its Creators In Rare Promo Video From 1983

First Macintosh Praised By Its Creators In Rare Promo Video From 1983

I bet you haven’t seen this clip before.

A rare Apple promotional video for the original Macintosh has surfaced online today, courtesy of one of the machine’s creators, Andy Hertzfeld. The one-minute clip, which was produced in 1983 by Chiat-Day, features members of the Macintosh team — including Hertzfeld, Bill Atkinson, Burrell Smith, and Mike Murray — who praise their product for its affordability, reliability, and more.

First Macintosh Praised By Its Creators In Rare Promo Video From 1983

The reason this clip is so rare is that Apple never aired it. According to Hertzfield, who posted the video on Google+, the Cupertino company felt it was too “self-congratulatory,” and so it never went public. However, it was used in some promotional materials sent to Macintosh dealers.

Sure, it’s self-congratulatory, but no more so than the promotional videos Apple airs today.

  • NapMan

    The George Crow clip must have been filmed at Steve Jobs’ house. You know, because of there not being any furniture.

  • Tammiendw

    like Beverly implied I’m startled that people can make $6885 in 4 weeks on the computer. did you look at this webpage (Click on menu Home more information) http://goo.gl/myLT5

  • SkolVikes88

    How true it all was! When Apple demo’d the Mac at UCLA, I immediately went to the Credit Union and applied for a computer loan! In 1985, I got the 512Ke “Fat Mac” – I had word it was coming shortly after the 128k, so I held off. It cost me $2500+ for the Mac, extra floppy, and ImageWriter dot-matrix printer. To put that into perspective, I got a loaded 1987 Nissan Maxima in 1987 for $13,000. Can you imagine if a new Mac cost 1/4 of the cost of a new car today?!? It was the best $2500 I ever spent :)

  • NapMan

    The George Crow clip must have been filmed at Steve Jobs’ house. You know, because of there not being any furniture.

    BTW, I didn’t mean to be offensive or anything. Just remember reading stories about Steve back in the Mac/Lisa days about how his house had no furniture and people had to sit on the floor:

    http://www.cultofmac.com/63295/john-sculley-on-steve-jobs-the-full-interview-transcript/

  • Rosemar05180095

    as Chad explained I am alarmed that any one can make $4957 in one month on the internet. did you see this webpage(Click on menu Home more information) http://goo.gl/Q54iG

About the author

Killian BellKillian Bell is a staff writer based in the U.K. He has an interest in all things tech and also covers Android over at CultofAndroid.com. You can follow him on Twitter via @killianbell.

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