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Apple’s $3,499 Vision Pro headset goes on sale — book your in-store demo now! [Updated]

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Apple Vision Pro: Side View
Vision Pro is now available in the US.
Screenshot: Apple

A couple of weeks after Vision Pro’s preorders went live, the headset is now available for sale through Apple’s retail stores in the US.

If you could not get your preorder, grab the $3,499 mixed-reality headset from your nearest Apple store today. And if you preordered on time, your unit should arrive later today.

Also, if you didn’t feel comfortable laying down that kind of cash for a face-hugging computer without trying it first, you can book an online demo at an Apple Store — but it’s likely to be difficult to book a session. Apple’s booking system appears to be overwhelmed, and big crowds are mobbing Apple’s stores.

Apple pitches Vision Pro as ‘ultimate entertainment device’

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Apple Vision Pro Environments
Environments are dynamic vistas in your space that change as the day progresses.
Photo: Apple

New entertainment experiences launching with Apple Vision Pro on February 2 should be dazzling, as users can turn any space into a personal theater, enjoy more than 150 3D movies and experience “the future of entertainment” with Immersive Video, Apple said Tuesday.

“Apple Vision Pro is the ultimate entertainment device,” said Greg Joswiak, Apple’s senior vice president of worldwide marketing. “Users can turn any place into the best seat in the house, enjoy personal concerts and adventures with Apple Immersive Video, interact with lifelike prehistoric creatures in Encounter Dinosaurs, and even land on the surface of the moon using Environments. It’s unlike anything users have ever seen before and we can’t wait for them to experience it for themselves.”

Apple Vision Pro launch likely delayed to March 2024

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Apple Vision Pro
Apple won't meet its initial Vision Pro launch target.
Photo: Apple

Apple is reportedly still working on the Vision Pro’s distribution plan and final testing. Due to this, the mixed-reality headset will launch around March 2024.

This is a couple of months later than the company’s initial target of a January launch. At the “Wonderlust” event on September 12, Apple CEO Tim Cook claimed the Vision Pro is “on track to ship early next year.”

Apple lends Vision Pro AR headset to devs on a very short leash

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The Apple Developer Program has some very strict demands for anyone lucky enough to get a Vision Pro loaner.
The Apple Developer Program has some very strict demands for anyone lucky enough to get a Vision Pro loaner.
Image: Apple

A fortunate few will soon get their hands on the Apple Vision Pro. Developers can now apply to get a prerelease loaner unit with which to test the applications they’re creating for the upcoming AR headset.

But don’t expect to see people walking the street with a Vision Pro anytime soon. Apple’s rules for the loaner units are extremely restrictive.

Take a look at these impressive third-party apps for Vision Pro

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Broadcasts running in the Vision Pro simulated living room
Broadcasts, seen here in the Vision Pro Simulator’s living room environment.
Image: Steve Troughton-Smith

The first screenshots and videos of apps being built for Vision Pro show just how easy it is to port iOS apps to Apple’s upcoming augmented reality headset.

Apple just released the visionOS software development kit last Wednesday, and already people are refitting their iPhone apps for Apple’s new mixed-reality platform and sharing the results online.

The apps include Broadcasts, which lets you tune in to internet radio and livestreams — and leave a little Now Playing window anywhere in your virtual space. With cooking app Crouton in visionOS, you can place timers all around your kitchen. And Tasks, a powerful to-do app, works exactly as it does on your Mac and iPhone.

In my opinion, this is what will ultimately make visionOS succeed where similar mixed-reality platforms failed: It builds heavily on the same technologies that underpin iOS. If you can build an iPhone app, you can build a Vision Pro app.

Here’s a gallery of what some popular indie apps look like running on Vision Pro.

Here are the Vision Pro apps that Apple won’t allow

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Apple Vision Pro applications
Apple wants developers to make Vision Pro applications, just not these types.
Photo: Apple

While Apple is encouraging developers to write software for the Vision Pro AR headset, there are some types of applications it doesn’t want. Camera-related apps and movement-based ones can’t be made.

Some of the restrictions don’t seem to be about privacy but instead result from limitations in the hardware. Others are a mystery.

Devs can now start making apps for Apple Vision Pro AR headset

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visionOS SDK released to developers
Developers now have access to a variety of resources to help them design, develop, and test apps for Apple Vision Pro.
Photo: Apple

Turning the Apple Vision Pro headset from an announcement into a shipping product took a big step forward Wednesday with the release of the visionOS SDK. This includes the software tools developers will use to write applications for the AR headset that Apple unveiled earlier this month.

Apple also said it will open developer labs around the world soon, giving coders a chance for some hands-on time with Vision Pro, which won’t launch until 2024.

Here’s how spatial user interfaces work in visionOS

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UI elements of visionOS
visionOS has a rich library of user interface elements. That will set it above other headsets.
Photo: Apple

WWDC23How does Apple’s new “spatial computing” platform visionOS work exactly?

At WWDC23 this week, Apple detailed a bunch of interesting tidbits about how the new Vision Pro headset works. Apple detailed how buttons look and behave in the spatial computer, how they are pressed without any physical controls, and how apps work in 3D.

Here’s how Apple’s spatial interface works.

Apple’s pricey Vision Pro headset ushers in era of ‘spatial computing’

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Apple Vision Pro
Apple Vision Pro
Photo: Apple

WWDC23Apple’s long-awaited Vision Pro headset features all of Apple’s apps in a floating, immersive 3D space that’s designed to let wearers interact seamlessly with the real world, rather than walling them off in a virtual one.

“Vision Pro will introduce us to spatial computing,” said Apple CEO Tim Cook during the recorded WWDC23 keynote Monday as he unveiled the pricey device. “This marks the beginning of a journey that will bring a powerful new dimension to personal technology.”

The company described it as “the first Apple product you look through, not at.” Vision Pro starts at $3,499 and will be available early next year.