Apple published a new video to celebrate Canada’s inclusive spirit today as the company’s latest ad for its ‘Shot on iPhone’ campaign.
The inspiring commercial was created by three Canadian artists with the help of iPhone owners across the country. Like many of Apple’s other ‘Shot on iPhone’ ads the new ‘Portrait of Canada’ spot features a montage of short videos and photographs captured by iPhone.
Apple’s retro IIc computer that was released in 1984 has been obsolete for 30 years, but an NYC-based illustrator has just proven that it is still capable of creating amazing stuff, if you’re willing to put in the time.
Animator Wahyu Ichwandardi unveiled his Apple IIc masterpiece on Twitter by re-creating the latest Star Wars: The Last Jedi trailer in using software from the early 80’s.
Prepare to be blown away:
The lobby of the Steve Jobs Theater at the new Apple Park campus looks nearly ready to host Apple events. Crews are working around the clock to finish the new Apple headquarters and the entire site is finally starting to come together now that landscaping is almost done.
A new drone video reveals there’s still some work to go on the theater and the main spaceship building, but road striping and landscaping are well underway. The video includes an incredible shot of the theater lit up at night with Apple Park in the background.
Check it out:
Construction on Apple’s new flagship store in Chicago is nearing completion this week as crews were spotted adding a finishing touch to the roof that wasn’t in the original plans.
Early renderings of the metallic roof for the Michigan Ave store showed a pretty plain looking roof, but a new Apple logo has been added to the top and it makes the entire roof look like a giant MacBook.
Check it out:
Apple just released iOS 11 beta 2, and as expected it irons out plenty of wrinkles. It’s still not ready for everyday use on a main machine, because there are still plenty of glitches (the Dock and all kinds of multitasking were missing from my iPad Pro until I rebooted, for example). But overall the latest iOS 11 beta is a lot smoother, and a lot faster-feeling compared to the first beta.
Apple has come out with a brand new iPhone ad this week, only instead of highlighting the device’s amazing hardware the commercial pulls back the curtain on how iOS creates ‘Memories’ based on the photos and videos in your camera roll.
The new ad follows a librarian as he carefully crafts a video for an iPhone owner that highlights the bond between a mother and her children. To accompany the ad, Apple also put out a new how-to that shows how to play the memories hidden inside your iPhone.
Try not to tear up while watching:
If you’ve got an iPhone, you have one of the best mobile cameras out there. But having a good camera and a good eye isn’t enough to make the most of your iPhone’s photo potential. That’s why we’ve rounded up these deals on tools for taking your mobile image-making to the next level. We’ve got phone and tablet stands that fold into the size of a credit card, a hand-held stabilizer, a grippy tripod mount, and case that includes a wide-angle lens upgrade. Read on for more details:
As part of its renewed focus on original programming, Apple has hired two Sony Pictures Television presidents, Zack Van Amburg and Jamie Erlicht, for positions overseeing worldwide video-related work for the company.
“Jamie and Zack are two of the most talented TV executives in the world and have been instrumental in making this the golden age of television,” said Eddy Cue, who the two new recruits will report to. “We have exciting plans in store for customers and can’t wait for them to bring their expertise to Apple — there is much more to come.”
Apple is stepping up its video game by hiring one of the key employees from YouTube that helped the service become the world’s biggest video streaming platform.
Vijay Karunamurthy, who worked at YouTube in its early years and then went on to co-found the food rating app Nom, has reportedly joined Apple, though the company is staying tight-lipped on what he’s working on.
The only thing that comes close to trumping this Singapore couple’s love for each other is their unbridled passion for Apple products.
Self-professed Apple megafans Jermyn Wee and Chia Suat celebrated their marriage earlier this month by visiting the only Apple store in Singapore. They used the retail outlet as a backdrop for their cute wedding photos. The funny couple’s snaps almost didn’t happen because the usually shy guy didn’t want a photoshoot. When his soon-to-be wife proposed the Apple store as the location, Wee went all in.
Watch the happy couple walk down the Apple store aisle as customers clap:
The iPhone 8 is expected to be Apple’s most beautiful device ever, but a new concept imagines what it would be like if it was also the most indestructible smartphone.
A flexible screen like the one seen in the video below would come with some big benefits, like the ability to wrap the iPhone around your wrist. Or it could be used as a curved screen for VR viewing.
Check out the neat demo:
Apple’s new ARKit tech could completely change the way we view the world, including when it comes to iPhone rumors.
Using the newly release ARKit framework Apple debuted at WWDC 2017, the folks at ConceptsiPhone have created a new video that brings the iPhone 8 into the real-world. What’s most impressive is ARKit’s ability to track the iPhone 8 concept, making it look like someone got heir hands on an early unit.
Check it out:
Along with new versions of iOS and macOS, Apple unveiled its next major update for the Apple Watch at WWDC. The first watchOS 4 beta is now available to developers, and we’ve been trying out all its new features and improvements.
Check out the video below to see watchOS 4 in action.
Apple CEO Tim Cook warned MIT’s graduating class of the dangers society faces as a result of rapidly advancing technology during his commencement speech this morning.
Cook challenged the 2017 graduates to measure their impact on humanity on the lives they touch, rather than the likes you get on social media.
macOS High Sierra doesn’t pack as many updates as iOS 11, but Apple’s latest desktop software delivers plenty of new features worth drooling over.
After using the first High Sierra beta for the last few days, I’ve been blown away. Check out what’s new in the macOS High Sierra hands-on video below:
iOS 11 brings brilliant new features and enough design tweaks to make everything feel fresh. The first developer beta landed this week, and we’re loving what we see – especially when it comes to the great new options for iPad users.
See for yourself in our iOS 11 hands-on video.
Three of the new hardware products Apple unveiled today at WWDC 2017 won’t be available until then end of 2017, but thanks to a hands-on section Apple hosted to developers, you can already get an idea of what it’ll be like to use the new iPad Pro, iMac Pro and HomePod.
Press members have been busy playing with the new products all afternoon and the early impressions are overwhelmingly positive. Of course, some issues on the iMac Pro and HomePod may still need fixing before launch, but it sounds like fans will love them.
Hot on the heels of it’s big batch of software and hardware announcements at WWDC 2017, Apple has published a series of new ads to its YouTube channel promoting its new products.
Apple fanboys won’t even be able to by the new iMac Pro until the end of 2017, but for now you can lust after it by watching Apple’s teaser ads over and over. There are also some new ad spots for the powerful new 10.5-inch iPad Pro.
Check ’em out:
Apple Music subscribers will finally be able to watch the company’s first TV show, ‘Carpool Karaoke’ later this summer, according to a tweet from Apple media boss Eddy Cue.
With its Worldwide Developer Conference set to kick off in less than a week, Apple has sent out a new update for its WWDC iOS app that brings a fresh look and some big new features.
Earth Day 2017 festivities ended over a month ago, but that’s not stopping Apple from busting out another one of the quirky cartoon videos it made for the holiday.
Apple published a new Earth Day video today that highlights the problems it faces in regards to recycling materials from old iPhones. The ad explains how iPhone parts get a second life after Apple’s robot Liam has stripped them all away.
Google Assistant for iOS was released at Google’s latest I/O event. Having never tried it (being an Apple fanboy and all) I thought it was only fair to put the two virtual assistants head to head.
There’s still a lot Google needs to fix such as being able to open apps other than it’s own. But check out the head to head battle in my video below.
The first trailer for Apple’s new documentary Can’t Stop Won’t Stop: A Bad Boy Story has finally landed, giving a glimpse into the film that chronicles the rise of Sean “Diddy” Combs and his record label, Bad Boy Entertainment.
Can’t Stop Won’t Stop explores the history of Bad Boy via a series of in-depth interviews with icons such as Nas, Mary J Blige, Puff Daddy, Lil Kim, Faith Evans and even Apple’s own Jimmy Iovine.
Check it out:
The first video footage of Apple’s self-driving car has already surfaced on the internet, just over a month after the company first received permission to drive on public roads.
Apple’s self-driving car is actually a Lexus RX450h outfitted with sensors powered by Apple’s own autonomous driving software. Video of the car in action reveals Apple’s project is already highway-worthy as the company races to catch up to its competition.
Watch it cruise the road with ease:
Apple is turning up the heat on Android with a fresh redesign of its website that teaches smartphone customers how to transition to iPhone.
The new site makes it super-easy for Android users to make the change to iOS by promoting one of Apple’s only Android apps: Move to iOS.